The Registrations of Citroen vehicles in Germany attained a value of 48,950 Units in 2020
The indicator recorded a historical decline (CAGR) of 2.47% between 2017 to 2020, and is expected to grow by...
GlobalData projects the indicator to grow at a CAGR of...
Vehicle industry in Germany post pandemic
The German car manufacturing industry, which is the largest in Europe, declined in both value and volume terms over the historic period. The industry suffered a particularly steep decline in 2020 amid the COVID-19 pandemic. The industry looks set to recover in the forecast period. Like much of the rest of Europe, car sharing start-ups have dented growth in Germany’s sales, as an increasing number of Germans, especially those belonging to the younger segments of society, opt to share vehicles rather than purchase their own due to financial restraints or environmental reasons. Car2Go, which is owned by Daimler AG, is a prime example of a successful car sharing platform that has cemented its position, especially in the urban centers of Germany.
Citroen UK Ltd
Citroen UK Ltd (Citroen), a subsidiary of PSA Group is a retailer of automobiles. The company offers new car sales, used cars, sports utility vehicles and vans. It provides parts and accessories for its vehicles. Citroen’s services include financing, insurance, renting, maintenance, repairs, installations, and servicing. The company is an authorized dealer of Citroen cars; and retails products of brands including Picasso, Combi, Berlingo First, Nemo, Tourer, Dispatch, Relay, Saloon, Coupe and Hatchback. It also retails vehicles through online website and showrooms located across the UK. Citroen is headquartered in Coventry, England, the UK.
Products & Services
Its products and services widely range into Cars, Vans, SUVs, Parts and Accessories, Finance Services, Fleet Management, Insurance, Repairs, Maintenance and Rent Services.
Post pandemic situation
The start of 2020 is marked by a brutal health crisis, the company is following a clear line: Protect the health of its employees and protect the sustainability of the business. We have made responsible decisions, notably with the deployment of a protocol of reinforced health measures across all of our sites. Our teams are today mobilized and united to prepare for the future in a difficult economic context.
Corporate Strategy
The company’s strategy is to focus on the launch of new products and services in all the brands, and profitable growth in all its serving regions. It also endeavors to scale-up business activities such as after-sales services, used vehicles, and multi-brand offerings, and expansion of mobility services. Engagement in society and our economic performance put us in an upfront position to meet the many challenges facing the automotive OEMs. In the difficult context, that our industry faces, the merger project with FCA is more than ever an opportunity for the two companies and will make our combined group a world leader, ready to forge ahead into a new era of sustainable mobility.
Vehicle registration scenario
Citroen has remained consistent in sixteenth and seventeenth position in total vehicle registrations in Germany from 2015 to 2020. However, globaldata predicts its ranking to remain consistent or improve during the forecasted period.
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