GlobalData
GlobalData

Business Fundamentals

Audi YouTube ads blend performance with purpose, emphasizing electric mobility and social responsibility, reveals GlobalData

Audi AG’s (Audi) YouTube advertising campaigns from November 2024 to April 2025 spotlight its growing commitment to electric mobility models ranging from the Quattro all-wheel drive system to A6 e-tron and Q6 e-tron. The ads blend high performance with sustainability, reflecting the Germany-based automotive giant’s aim to meet the needs of today’s luxury buyers who […]
Read more

China’s biopharma commands $30 billion in oncology licensing deals, triples US output in 2024, reveals GlobalData

China’s biopharmaceutical sector experienced a notable increase in oncology drug licensing deals in 2024, particularly for monoclonal antibodies (mAbs) and antibody-drug conjugates (ADCs), with a combined deal value of $30 billion. The mAbs and ADCs licensed from Chinese biopharma accounted for 89% of all molecule types, with the total deal value being three times that […]
Read more

Puma’s advertising campaigns showcase partnerships across multiple sports with athlete narratives, reveals GlobalData

Puma’s YouTube advertising campaigns from February to April 2025 showcase its presence in various sports, such as running, football, cricket, and motorsport. These advertisements convey a narrative centered on individual athletic achievement, team camaraderie, and the pursuit of excellence. By highlighting personal journeys of perseverance and incorporating dynamic visuals of competitive environments, Puma’s messaging aims […]
Read more

Cautious investor sentiment pulls global deal activity down 5% YoY in first four months of 2025, finds GlobalData

Cautious investor sentiment has weighed heavily on the global deal landscape, with mergers and acquisitions, private equity, and venture financing activities collectively declining by approximately 5% year-on-year (YoY) during the first four months of 2025. Geopolitical uncertainty and macroeconomic headwinds have prompted dealmakers to adopt a more selective, risk-averse approach, leading to a slowdown across […]
Read more

Coinbase’s S&P 500 inclusion sparks optimism among influencers about cryptocurrency future, reveals GlobalData

Coinbase Global Inc. has garnered significant attention among social media influencers in the middle of May 2025, following the announcement of its upcoming inclusion in the S&P 500 index, marking the first instance of a cryptocurrency company being represented in this widely followed market benchmark. The shift from niche status to institutional recognition reflects a […]
Read more

Top EMEA banks see revenue surge in 2024 despite rate cuts and turmoil, finds GlobalData

The top 20 Europe, Middle East, and Africa (EMEA) banks saw a healthy 14% increase in combined revenue from $1.4 trillion in 2023 to $1.6 trillion in 2024, despite a challenging macroeconomic landscape defined by geopolitical friction, rate normalization, and tariff uncertainties, reveals GlobalData, a leading data and analytics company. Murthy Grandhi, Company Profiles Analyst […]
Read more

Sapporo’s ad campaigns blend nostalgia, shared moments, and premium experiences to engage consumers, reveals GlobalData

Sapporo’s YouTube advertising campaigns during Q1 2025 (January to March) reveal a strategic, nuanced approach to engage diverse consumers through culturally resonant themes and meticulously crafted messaging. By incorporating Showa-era nostalgia, Hokkaido’s regional identity, and genuine interpersonal connections, these campaigns reflected an understanding of varied consumption occasions and aimed to integrate into daily life, strengthening […]
Read more

Top 25 global banks post 9.4% revenue growth YoY in 2024 but profits under pressure, reveals GlobalData

The world’s top 25 global banks reported 9.4% year-on-year (YoY) revenue growth in 2024 despite global economic pressures, with Sberbank Rossii, BBVA, and UBS Group standing out as key performers. However, profit margins were mixed, as many banks faced higher costs, regulatory tightening, and geopolitical uncertainty, highlighting the growing gap between revenue performance and overall […]
Read more

Suntory’s advertising campaigns emphasize refreshment, tradition, and social connections to engage diverse audiences, reveals GlobalData

Suntory Holdings Ltd’s (Suntory) YouTube advertising campaigns of Q1 2025 (January – March 2025) focused on delivering refreshing beverages, celebrating Japanese heritage, and fostering meaningful connections through shared experiences. Suntory’s campaigns showcase a wide range of offerings, from Craft Boss World Tea to Suntory Whisky Hibiki Harmony, emphasizing the company’s dedication to quality and authenticity. […]
Read more

Influencers sound alarm on US recession driven by tariff-induced economic turmoil, reveals GlobalData

In April 2025, discussions surrounding the recession topic on social media increased by nearly 70% compared to the previous month, driven by growing concerns over economic instability. This marked the highest level of discourse since January 2025, reflecting heightened public anxiety regarding the state of the economy, while influencer sentiment on the topic declined by […]
Read more
1 16 17 18 19 20 131