GlobalData
GlobalData

Business Fundamentals

Shiseido’s advertising strategy focuses on luxury, innovation, and personal transformation, reveals GlobalData’s Ads Platform

Shiseido’s advertising strategy from September to November 2024, effectively targeted women seeking sophisticated beauty solutions. The brand skilfully blends luxury, scientific innovation, and personal empowerment in its campaigns for various products, from skincare to cosmetics, according to a comprehensive analysis of Shiseido’s YouTube advertisements on Global Ads Platform  of GlobalData, a leading data and analytics […]
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Investors continue to remain selective in funding CGT companies, says GlobalData

Investment for companies developing cell and gene therapies (CGTs) was discussed during the Genscript Biotech Global Forum London 2024 conference held on 20 November 2024. Following a sharp drop in CGT investment in 2022, trends suggest that CGT investment is currently undergoing a “renormalization”, commented speakers Josh Resnik, senior managing director at RA Capital Management, […]
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Influencer sentiment on Trump’s proposed tariffs reveals deep divisions and economic uncertainty, reveals GlobalData

Discussions on X regarding tariffs proposed by US President-elect Donald Trump intensified between 20 November and 5 December 2024, with a focus on two distinct policy proposals. One proposal involved a 25% tariff on goods from Canada and Mexico, conditional upon their actions against illegal immigration and fentanyl trafficking. The second proposal is a 100% […]
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Europe outpaces US in TCR immunotherapy licensing deals in 2024, reveals GlobalData

Licensing agreement deal value for innovative T-cell receptor (TCR) immunotherapy drugs surged in 2024, with European biopharmaceutical companies reporting a 325% surge ($921 million) from 2023 to 2024 year-to-date (YTD), compared to a 90.5% rise ($256 million) in the US, according to GlobalData, a leading data and analytics company. TCR-based immunotherapies harness their unique ability […]
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Ford Motor’s recent ads highlight versatility, innovation and heritage to meet lifestyle demands, reveals GlobalData

Ford Motor’s recent YouTube advertising campaigns, spanning September to November 2024, strategically highlight the brand’s versatility, innovation, and heritage, showcasing a diverse range of vehicles and services designed to cater to varied lifestyle demands, reveals the Global Ads Platform of GlobalData, a leading data and analytics company The database insights reveal Ford’s use of compelling […]
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Trump’s presidency return could boost US biopharmaceutical deal activity, says GlobalData

On 5 November 2024, Donald Trump was elected as the US president for the second term, marking the return of Republican leadership following President Joe Biden’s administration, which saw significant policy changes for the biopharmaceutical industry, such as the Inflation Reduction Act. Although Trump did not disclose his intended healthcare policy changes during his campaign, […]
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Tech giants among key companies posting jobs around spatial computing, reveals GlobalData

Spatial computing is revolutionizing how businesses integrate digital and physical realms in real-time. The technology is utilized in augmented reality (AR), virtual reality (VR), and mixed reality (MR) applications to improve communication, collaboration, and productivity. Against this backdrop, companies across sectors including some tech giants are posting jobs related to spatial computing, reveals GlobalData, a […]
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Company discussions around spatial computing revolve around investments, innovations and collaborations, reveals GlobalData

Spatial computing is transforming how businesses integrate digital and physical environments, propelled by advancements in immersive technologies, cloud computing, and artificial intelligence (AI). The growing interest is evident in company filings, which showcase a transformative leap towards the convergence of real and virtual worlds. The recent developments, including strategic partnerships, product launches, and investments, underline […]
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Emirates highlights fleet modernization and customer experience upgrades in Q3 ad campaign, reveals GlobalData

Emirates’ third quarter (Q3) (01 July to 30 September) advertising campaign showcased a strong commitment to enhancing the customer experience through significant fleet modernization and innovative technology. The campaign, primarily focused on brand awareness, highlighted extensive refurbishment programs for both the Airbus A380 and Boeing 777 fleets, introducing new premium economy and business class seating […]
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Crypto hiring sentiment expected to stay strong following Donald Trump’s re-election, says GlobalData

Crypto hiring sentiments are expected to remain high, driven by the recent US election outcome. With Donald Trump returning to office, market optimism for a pro-crypto regulatory environment has been reignited. His stance is anticipated to provide regulatory clarity and foster industry growth, leading to an increase in hiring activity, particularly in compliance and regulatory […]
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