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GlobalData
GlobalData

Business Fundamentals

Companies prioritize new departments, roles and teams in hiring strategies, reveals GlobalData

Companies across industries are increasingly prioritizing efficiency, product development, and business expansion in their hiring strategies to enhance organizational effectiveness. There is also a focus on improving customer experience, fostering innovation, and driving performance. Meanwhile many organizations are creating new departments, roles, teams, and business units, reveals the  Job Analytics Database of GlobalData, a leading data and […]
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Volkswagen’s ad strategy highlights digital innovation and smart mobility solutions, reveals GlobalData

Volkswagen’s YouTube advertising campaign from August 2024 to January 2025 has showcased its digital ecosystem through innovative connected services and smart features, marking a significant evolution in automotive technology. The campaign has highlighted advancements in vehicle connectivity, personalization, and intelligent features across its lineup, with particular emphasis on the ID. series electric vehicles, reveals Global […]
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GlobalData finds companies across sectors posting jobs around agentic AI

Agentic AI is a significant advancement in artificial intelligence (AI) that transcends traditional content generation capabilities. It involves AI systems that can operate autonomously, making decisions and taking actions on behalf of users without requiring continuous human input. With the increasing demand for advanced AI applications, several job opportunities are emerging in this field. Against […]
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AirAsia’s YouTube ad campaigns highlight affordability, culture and digital ease, reveals GlobalData

Capital A Bhd’s (AirAsia) YouTube advertising campaigns from November 2024 to January 2025 emphasize accessibility, affordability, and cultural connections to elevate the travel experience. Leveraging engaging visuals, seamless app features, and strategic promotions like holiday discounts, the ads position AirAsia as a hassle-free, rewarding travel choice. By showcasing both popular and emerging destinations, the campaigns […]
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Trump’s proposed tariffs to impact US pharma FDI in Canada, Mexico, China and Europe, reveals GlobalData

The pharmaceutical industry is preparing for major disruptions following Trump’s tariff announcement—25% on imports from Canada and Mexico (both paused for 30 days) and 10% on China. These tariffs could worsen drug shortages, raise prices, and push manufacturers to reconsider their market strategies. Additionally, the proposed tariffs are expected to impact pharmaceutical foreign direct investment […]
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Chanel’s advertising focuses on artistry, empowerment, and cultural engagement to connect with consumers, reveals GlobalData

Chanel’s advertising endeavors between November 2024 and January 2025 highlight its strategic focus on captivating audiences through a blend of artistic storytelling and high-profile collaborations. These initiatives aim to solidify Chanel’s status as a purveyor of luxury and a champion of creative expression. By emphasizing the values of sophistication, empowerment, and cultural appreciation, Chanel seeks […]
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Singapore Airlines’ advertising campaigns focus on KrisWorld entertainment to elevate in-flight experience, reveals GlobalData

Singapore Airlines’ advertising campaigns between November 2024 and January 2025 effectively showcased its premium service offerings and entertainment capabilities, positioning the airline as an example of luxury travel and passenger experience. Through a series of targeted campaigns, the airline successfully highlighted its KrisWorld entertainment platform, exclusive partnerships, and commitment to exceptional service. This multifaceted campaigns […]
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Qatar Airways YouTube ads showcase innovation, strategic partnerships, and enhanced passenger experiences, reveals GlobalData

Qatar Airways’ YouTube advertising campaigns for the last six months (August 2024 to January 2025) focus on strategic collaborations, technological advancements, and enhancing passenger experiences. The airline leverages major global events, sports sponsorships and cutting-edge inflight technology to engage diverse audiences. By emphasizing seamless connectivity, luxury offerings, and exclusive partnerships, the campaigns appeal to sports […]
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