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29.5% of total sponsorship spend in Serie A channelled towards Juventus

Italian soccer giants, Juventus, who have won the last nine consecutive Serie A championships, generate an estimated $159.6m in sponsorship revenue, according to GlobalData, a leading data and analytics company. This accounts for 29.5% of the total revenue generated through sponsorship agreements in Serie A, demonstrating the enduring dominance of the Turin club in the Italian soccer league. Liam Fox, Sport Analyst at GlobalData, comments: “The $159.6m Juventus earn in sponsorship revenue is more than double any other club in Serie A, 75% of which is derived from deals with the club’s three principal partners; kit […]
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Nike and adidas duopoly accounts for $337m in brand spend for La Liga 2020/21 kit supply market

Global sportswear giants Nike and adidas currently maintain a massive 45% of the kit supply market in Spain’s domestic soccer competition La Liga, with nine active deals in the 2020/21 season, demonstrating the dominance these two brands have over the Spanish soccer market. The total value of this market is estimated to be worth $357.7m, according to the GlobalData, a leading data and analytics company. Patrick Kinch, a GlobalData Sport Analyst, comments: “The current annual spend between Nike and adidas accounts for close to […]
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Clothing & accessories worth an estimated $360.90m annually in La Liga sponsorship

The latest deep dive into the commercial landscape of La Liga finds that the clothing & accessories sector, which is worth an estimated $360.90m for the 2020/21 season, stands as the most lucrative source of sponsorship revenue for La Liga clubs, while the financial services industry is the most active with 58 deals, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “This is largely due to kit supplier contracts being among […]
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Adidas looks to gain market leadership during COVID-19 while Nike takes a conservative approach

Sports and fitness brands such as Adidas and Nike initially responded to COVID-19 by reducing hiring across geographies. These firms acted quickly to the situation, reducing hiring activity by 40% and 47%, respectively, in March. However, leading data and analytics company GlobalData notes that Adidas saw opportunity in ecommerce and started hiring again from May. Ajay Thalluri, Business Fundamentals Analyst at GlobalData, says: “While Adidas’s jobs grew 160% in May, Nike’s postings reduced by 10%. It was only in September […]
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Significant jump in number of non-endemic jersey sponsorships seen at the League of Legends World Championships

Non-endemic jersey sponsorships were responsible for 51% of all 76 recorded at the championships, up from 37% in 2019 Non-endemic brands from 14 different sectors had their logo on show on team jerseys at the event Brands from the sportswear, automotive and energy drinks sectors were responsible for 20 (51%) of the 39 recorded non-endemic jersey sponsors The 2020 League of Legends World Championships brings together some of the biggest and most marketable esports organizations. A charted growth in non-endemic jersey sponsorship at the competition is a tangible sign that non-endemic interest in esports is increasing fast, says […]
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EFL £250m rescue package is merely a drop in the ocean for the Premier League

Following the news that the Premier League is providing a £250m support package to the English Football League (EFL); Conrad Wiacek, Head of Sports Analysis for GlobalData, a leading data and analytics company, offers his view: “While the £250m support package is welcome, more financial support would be highly beneficial. With Premier League teams generating over £1.46bn in revenue from sponsorship deals alone for the 2020/21 season, according to GlobalData, it is evident that the rescue package that the Premier League is providing to the EFL could be far more generous – as the figure is only 10% more than Chelsea FC spent on player transfers in the 2020 summer transfer window. “Alongside a domestic media rights package worth over […]
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COVID-19 is threatening value of Premier League’s media rights ahead of next three-year cycle due to begin in 2022, says GlobalData

The deflationary impact of COVID-19 on sports rights is posing a significant threat to the value of the Premier League’s media rights, ahead of its selling process for the next three-year cycle of TV rights due to run from 2022–25, with an overall drop in value a real possibility, according to GlobalData, a leading data and analytics company. According to GlobalData’s report, ‘The Business of the English Premier League’, in the current three-year cycle of Premier League TV rights, a decline in the value of domestic rights was offset by significant growth in overseas markets, which saw the overall value of Premier League media rights grow to $11.7bn – a 7% increase on the previous three-year cycle. However, in September, the Premier League was forced to terminate its record overseas media rights deal with Chinese broadcaster […]
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Premier League’s ‘Big Six’ generates four times as much sponsorship revenue than remaining 14 Premier League teams over 2020/21 season

The ‘Big Six’* have created a division in the Premier League, as they dominate 81% of sponsorship revenue. This highlights the growing commercial gap in the Premier League, which will likely see the rest of the division fall further behind the league’s leading clubs in both revenue and on-pitch performance, says GlobalData, a leading data and analytics company. GlobalData’s latest report ‘Business of the English Premier League 2020/21’, reveals that […]
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Over $211m Premier League sponsorships at risk from COVID-19

An analysis of Premier League sponsorship deals shows that the two biggest spending sectors in terms of shirt sponsorship – airlines and automotive manufacturers with deals estimated to be worth $211.2m – are likely to come under severe pressure as the COVID-19 crisis grows, leading to significant commercial pressure for Premier League teams, according to GlobalData, a leading data and analytics company. GlobalData’s […]
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PSG’s $95m kit deal highlights the commercial disparity in Ligue 1, says GlobalData

An analysis of Ligue 1’s existing kit supplier deals shows that current spending from kit supplier brands for 2020/21 stands at $155.70m. Paris Saint-Germain’s (PSG) deal with Nike, estimated to be worth $95.20m, is $35m more than the combined value of all other Ligue 1 kit supplier deals. The value of PSG, Marseille, Lyon and Monaco deals account for 88% of the league’s commercial revenue from kit supplier deals, says GlobalData, a leading data and analytics company. Conrad Wiacek, Head of Sport […]
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Europe’s ten leading soccer clubs to generate $1bn from kit supply deals for the 2020-21 season, says GlobalData

Europe’s ten leading soccer clubs will collectively generate nearly $1bn in revenue from kit supply agreements for the 2020-21 season, as new agreements all signed in the past five years have widened the commercial gap between themselves and the rest of Europe’s clubs, says GlobalData, a leading data and analytics company. The company’s latest report, ‘The European Soccer Kit Supply 2020-21 Report’, reveals that $1.58bn in total revenue will be generated in kit supply agreements for 255 clubs across 15 of Europe’s top-tier soccer leagues for the 2020-21 season;  with 63% of this revenue pooled in the pockets of; Barcelona, Real Madrid, Manchester United, Paris Saint-Germain, Liverpool, […]
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Nike and Adidas dominate kit supplier market with English Premier League generating most revenue, says GlobalData

Nike and Adidas are dominating the kit supplier market in European football, according to leading data and analytics company GlobalData, spending over $1bn across 15 top football leagues. GlobalData’s Sport Intelligence Center notes that the market across the top 15 European football leagues is worth just over $1.57bn, with both brands dominating the space and market share. The company’s latest report, ‘Kit Suppliers 2020-21’, reveals that Nike and adidas have over 38% of the available deals across the […]
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English Premier League leads the way in driving sponsorship value, says GlobalData

While the ‘big five’ European soccer leagues lead the way, in terms of the value of their front-of-shirt sponsorship deals, it is the English Premier League that generates the most revenue. Clubs in the league receive 47% more from partners than the next highest revenue generating league, Germany’s Bundesliga, says GlobalData, a leading data and analytics company. The company’s latest report, ‘Front of Shirt Sponsorship 2020-21’, reveals that the top five European leagues generate over $1.15bn each season from their front-of-shirt partners alone. In contrast, the next ten leagues generate only $289m per season between […]
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