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Following the news that several sponsors are to null their contracts with Yorkshire County Cricket Club (CCC) following the fallout from the Azeem Rafiq racism scandal; Patrick Kinch, Sport Analyst at GlobalData, a leading analytics and data company, offers his view: “The news that Yorkshire’s stadium title sponsor, Emerald, will cancel its naming rights contract […]
Falling Bundesliga club revenues and media rights may open gates for private equity investments in German league, says GlobalData
Germany’s premier domestic soccer competition has witnessed the ‘club sponsorship’ revenues fall by 9.4% in 2021/22 as the domestic media rights revenue has stagnated, down US$400m over four years, paving the way for a potential private equity partnership, says GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Business of the Bundesliga 2021/22’ reveals […]
‘Brand Beckham’ will suffer by association with Qatar 2022 World Cup, says GlobalData
Following the news that David Beckham has signed a $150m deal to become an ambassador for the Qatar 2022 World Cup; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “‘Sport-washing’ is now a term almost synonymous with the Middle East’s involvement in soccer, and David Beckham […]
Saudi takeover of Newcastle United could be worth $200m in commercial deals
Following today’s news (Friday 8th October) that the Saudi backed takeover of Newcastle United has been completed; Conrad Wiacek, Head of Sport Analysis at GloblalData, a leading data and analytics company, offers his view: “With the Saudi investment fund backed takeover of Newcastle finally ending the Mike Ashley era, the fans are now looking toward […]
LaLiga clubs turn to crypto and front-of-shirt brand sponsorship deals following ban of betting brands
Clubs in LaLiga have been forced to find new sponsorship revenue streams this season following Spain’s ban on betting brand partnerships. Leading data and analytics company GlobalData notes that the digital space, including cryptocurrency and fan tokens*, could provide a lucrative source of new sponsorship revenue for the league. Jake Kemp, Sport Analyst at GlobalData, […]
Derby County’s administration could indicate football league’s troubles as government withdraws support
With clubs paying back deferred tax repayments and increasing wage costs, Derby County has fallen into administration after reportedly several years of financial mismanagement from its owners and breaching of EFL accounting rules. Derby’s annual accounts show operating losses reached £97m over the three financial years from 2015/6 to 2017/18, with the club also being […]
£100m in commercial agreements at risk if Ashes do not go ahead, says GlobalData
Following today’s news (Monday 4 October) that the Ashes tour may not go ahead this Christmas; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The Ashes cricket tour is a huge revenue generator for both the ECB and Cricket Australia, but, with travel restrictions remaining in […]
Washington Capitals and Caesars Entertainment build on US sports betting industry momentum in $5m multi-year jersey patch deal
Caesars’ jersey partnership with National Hockey League (NHL) side Washington Capitals further adds to an industry that has been growing in North America since the removal of the US Professional and Amateur Sports Protection Act (PASPA), with sponsorship from betting and gambling firms in North America now worth nearly $450m in 2021, says GlobalData, a […]
$1.45bn attributed to Europe’s kit supplier market across the 15 biggest leagues for the 2021-22 season, says GlobalData
The English Premier League has, yet again, been identified as the biggest financial market for league-wide kit supplier deals, according to GlobalData. The leading data and analytics company found that this season’s Premier League has an overall combined value of $0.51bn, accounting for over a third of the total value across the 15 biggest leagues […]
81% of the $1.5bn Premier League clubs will earn in 2021/22 season will go to Big Six, says GlobalData
Of the $1.5bn in sponsorship revenue Premier League clubs are estimated to earn throughout the 2021/22 season, a 6.9% increase on the 2020/21 season, 81% will be channelled towards the *Big Six, according to GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Business of the English Premier League 2021-22 – Property Profile, Sponsorship […]
Premier League club sponsorship revenue up 6.9% to $1.5bn for the 2021/22 season
Following the COVID-19 pandemic, the world’s richest soccer league is attempting to return to record revenue levels once again. With the media rights market plateauing, Premier League clubs are placing an increased emphasis on sponsorship as a means of driving additional revenue, says GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Business of […]
Betting shirt sponsorship ban to represent £60m hole in Premier League club finances, says GlobalData
Following the news that the UK Government is set to impose a blanket ban on betting shirt sponsorships as part of its review of the 2005 Gambling Act, forcing nine out of 20 Premier League clubs to find a new shirt sponsor; Liam Fox, Sport Analyst at GlobalData, a leading data and analytics company, offers […]
Emma Raducanu’s commercial potential set to explode, says GlobalData
Following today’s news (Friday 10 September) that Emma Raducanu has become the first British woman to reach the tennis Grand Slam final; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “By reaching the US Open Final at just 18 years of age, Emma Raducanu will become […]
FC Barcelona’s troubles may be just beginning following termination of $35m Rakuten deal, says GlobalData
Following today’s news (Thursday 9 September) that Rakuten has cancelled its agreement with FC Barcelona one year early; Conrad Wiacek, Head of Sport Analysis at GloblaData, a leading data and analytics company, offers his view: “News that FC Barcelona and Rakuten are ending their partnership one year early will not only impact FC Barcelona’s finances […]
Inaugural year of The Hundred set to pave way for enhanced commercialisation of new ECB competition
With The Hundred delighting broadcasters with its back-to-back fixtures and shortened match length, the ECB enjoyed breaking numerous broadcast and attendance records in men’s and women’s cricket. Combined TV coverage for the opening fixture of the men’s competition reached over 2.5 million while the women’s reached 1.95 million. Such viewing figures will surely suggest to […]
Premier League teams will generate over $1.4bn in sponsorship revenue in the 2021/22 season, says GlobalData
Premier League clubs will generate in excess of $1.4bn from club partners and sponsors, according to GlobalData. The leading data and analytics company notes that clothing and kit deals are the largest driver of revenue, followed by deals with financial services companies and gambling and gaming firms, which highlight the growing influence of cryptocurrency firms […]
Toyota pulling advertising from $83.50m-a-year partnership with IOC highlights commercial challenges, says GlobalData
Toyota’s withdrawal of Olympic-related advertising highlighted the commercial challenges facing the IOC and its lead sponsors, as crowd restrictions and low sentiment for the Games strain the value of Olympic partnerships, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “The IOC was already facing enormous logistical obstacles, and […]
European football industry earned nearly half a billion dollars in revenue from betting sponsors in 2020/21 season
The European football industry was estimated to earn $497.82m in revenue from betting sponsorships during the 2020/21 season, which was 78% of the betting industry’s overall sponsorship spend within the Europe, Middle East and Africa (EMEA) region, says GlobalData, a leading data and analytics company. English football was the biggest beneficiary of this due to […]
Current FIFA, UEFA, IOC sponsorship agreements worth over US$2.2bn reflect growing dominance of Chinese firms, says GlobalData
Combined annual value of FIFA’s Chinese partnerships in 2022 to be US$106m Euro 2020 awash with Chinese partnerships worth US$398m Chinese firms have emerged as some of the principal sponsors of the sports industry’s marquee events over the past decade, with notable partnerships with the Union of European Football Associations (UEFA), the Federation Internationale de […]
Decision for no spectators at Tokyo 2020 Olympics will represent an $800m hole in OCOG’s budget
Following the recent announcement that Tokyo has banned all spectators from attending the Olympic Games, due to Japan declaring a state of emergency in the capital amidst a surge in COVID-19 cases; Liam Fox, Sport Analyst at GlobalData, a leading data and analytics company, offers his view: “Not only has the decision to ban all […]