Following today’s news (Monday 4 October) that the Ashes tour may not go ahead this Christmas; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The Ashes cricket tour is a huge revenue generator for both the ECB and Cricket Australia, but, with travel restrictions remaining in […]

Caesars’ jersey partnership with National Hockey League (NHL) side Washington Capitals further adds to an industry that has been growing in North America since the removal of the US Professional and Amateur Sports Protection Act (PASPA), with sponsorship from betting and gambling firms in North America now worth nearly $450m in 2021, says GlobalData, a […]

The English Premier League has, yet again, been identified as the biggest financial market for league-wide kit supplier deals, according to GlobalData. The leading data and analytics company found that this season’s Premier League has an overall combined value of $0.51bn, accounting for over a third of the total value across the 15 biggest leagues […]

Premier League clubs will generate in excess of $1.4bn from club partners and sponsors, according to GlobalData. The leading data and analytics company notes that clothing and kit deals are the largest driver of revenue, followed by deals with financial services companies and gambling and gaming firms, which highlight the growing influence of cryptocurrency firms […]

Toyota’s withdrawal of Olympic-related advertising highlighted the commercial challenges facing the IOC and its lead sponsors, as crowd restrictions and low sentiment for the Games strain the value of Olympic partnerships, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “The IOC was already facing enormous logistical obstacles, and […]

Coca Cola’s partnerships in the EMEA region account for $132m of non-alcoholic drinks sector spend in the territory The soft drink giant sees 145 active deals in the EMEA region, roughly a fifth of all the active deals in the sector US brands are currently seeing the greatest value in the EMEA market, with brands […]

A whopping 91% of all venues used in the NFL are subject to a title naming partnership. Coupled with the fact that the league boasts the biggest and some of the most famous stadias worldwide, this means that the league generates the most income from stadium naming rights deals, says GlobalData, a leading data and […]