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GlobalData
GlobalData

Sport

Worldwide social media users expected to grow to 4.4 billion by 2025, with use from sports fans and the sports industry rapidly increasing, says GlobalData

Out of the 4.7 billion internet users worldwide, a whopping 90% (4.2 billion) are active on social media, says GlobalData. The leading data and analytics company notes that the sports industry has greatly benefitted from the popularity of social media, as it allows sports fans to become more connected to their sport.GlobalData’s latest report, ‘Social […]
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Fan activism means the end of Mercedes AMG Petronas F1 Team Kingspan $7m partnership, says GlobalData

Following today’s news (Wednesday 8th December) that Mercedes-Benz F1 have terminated their partnership with Kingspan; Conrad Wiacek, Head of Sport Analysis at GloblaData, a leading data and analytics company, offers his view: “It is no surprise to see Mercedes-Benz F1 terminating its partnership with Kingspan following the recent backlash to the deal — especially after […]
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Allianz dominates rival insurers in sport sponsorship market, with $103 million spend in 2021, double that of nearest rival, says GlobalData

Allianz spends nearly double in sports sponsorship of its nearest competitor, Geico, with a $54 million spend this year Allianz hold highest deal volume, with 44 partnerships this year Allianz’s focus on multiple venue title sponsorships in international markets, reflects industry trend, where 27% of expenditure is on venue partnerships Allianz reigns supreme when it […]
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Insurance sector sponsorship worth $895 million to sports industry rights holders in 2021, says GlobalData

424 insurers currently partnering with rights holders, with active contracts worth $5.17 billion over their duration. Majority of insurance firm spend targets the soccer market, with $333 million spent on soccer rights in 2021. Geographically, US-based rights holders carry greatest share of insurance sector sponsorship spend. This market is worth $357 million this year. Insurance […]
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Rights holders embracing cryptocurrency sponsorship sector with $605 million worth of new deals signed in 2021, says GlobalData

Cryptocurrency sport sponsorships saw a whopping total deals value of $605 million in 2021, compared to just $16.86 million in 2020, according to GlobalData, a leading data and analytics company, with leading properties in world sport securing partnerships from brands in this sector. Patrick Kinch, Sport Analyst at GlobalData, comments: “Cryptocurrency has enjoyed a breakout […]
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Europe’s ‘big five’ leagues will rake in almost $1.2 billion in kit sponsorship revenue in 2021-22 season, says GlobalData

Clubs competing in Europe’s *‘big five’ soccer leagues will collectively earn almost $1.2 billion in the 2021-22 season from having partners’ logos on the front of club shirts, according to GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Front-of-Shirt Sponsorship: Top 15 European soccer leagues – 2021-22’, reveals that over 87% of front […]
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Front of shirt deals worth $1.37 billion to top 15 European soccer leagues for the 2021-22 season, says GlobalData

Clubs competing in the top 15 European soccer leagues, according to UEFA’s Country Coefficient, will collectively earn $1.37 billion through their front of shirt deals for the 2021-22 season, according to GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Front of Shirt Sponsorship Report 2021-22 – Across the Top 15 European Soccer Leagues’, […]
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Falling Bundesliga club revenues and media rights may open gates for private equity investments in German league, says GlobalData

Germany’s premier domestic soccer competition has witnessed the ‘club sponsorship’ revenues fall by 9.4% in 2021/22 as the domestic media rights revenue has stagnated, down US$400m over four years, paving the way for a potential private equity partnership, says GlobalData, a leading data and analytics company. GlobalData’s latest report, ‘Business of the Bundesliga 2021/22’ reveals […]
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Derby County’s administration could indicate football league’s troubles as government withdraws support

With clubs paying back deferred tax repayments and increasing wage costs, Derby County has fallen into administration after reportedly several years of financial mismanagement from its owners and breaching of EFL accounting rules. Derby’s annual accounts show operating losses reached £97m over the three financial years from 2015/6 to 2017/18, with the club also being […]
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