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GlobalData
GlobalData

Sport

Spotify’s $307 million deal with FC Barcelona highlights COVID-19’s impact on finances as the club prioritises cash over history, says GlobalData

Following the news that Spotify and Barcelona have signed a reported four-year $307.2 million deal for naming rights to Camp Nou stadium; Jake Kemp, Sport Analyst at GlobalData, a leading data and analytics company, offers his view: “With a reported $76.8 million set to be pocketed each season for the club, the reasons for FC […]
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Abramovich sanction by UK government halts Chelsea sale and may put commercial relationships in jeopardy, says GlobalData

Following today’s news (10 March) that Roman Abramovich has been sanctioned by the UK government; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Sanctions placed on Chelsea owner Roman Abramovich by the UK government casts a shadow over Chelsea’s many commercial agreements, including its $52.5 million […]
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Nike and adidas will be under pressure to sever links with Russian sporting bodies following IOC’s ban on Russian teams and athletes, says GlobalData

Following the news that the IOC has recommended banning all Russian and Belarusian athletes and teams following the invasion of Ukraine, Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Nike, adidas and PUMA will find it hard to resist pressure to sever ties with Russian sporting organisations […]
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Cryptocurrency sponsorship breaking into soccer with 46% of clubs in the major five European leagues holding at least one crypto partnership, says GlobalData

Nearly half of clubs in the Premier League, Serie A, La Liga, Bundesliga and Ligue 1 hold crypto partnerships Clubs in these leagues have secured over $182 million in 2022 Volume of new deals for European soccer clubs has grown over 200% in the last 2 years Cryptocurrency partnerships took off across the sports industry […]
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UFC to become a more mainstream European sporting property with Discovery+ and Eurosport partnerships, says GlobalData

Following the news that Discovery+ and Eurosport have secured the Ultimate Fighting Championship broadcast rights in the Netherlands and Spain; Patrick Kinch, Sport Analyst at GlobalData, a leading data and analytics company, offers his view: “These new partnerships with major European broadcasters – Discovery+ in the Netherlands and Eurosport in Spain – signal the beginning […]
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Djokovic’s Australian visa cancellation and potential exit from this year’s Open could impact ratings value for broadcasters, says GlobalData

Following the news that Australia has cancelled Novak Djokovic’s visa on his arrival in Melbourne; Patrick Kinch, Sport Analyst at GlobalData, a leading analytics and data company, offers his view: “Australia’s decision to revoke Novak Djokovic’s visa could have negative implications for broadcasters and the year’s first Grand Slam, with ratings and tournament value likely […]
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Barclays’ partnership with Women’s Super League likely to at least double in value, says GlobalData

Following the news that former Premier League title sponsor Barclays will renew its partnership with England’s top women’s soccer competition; Patrick Kinch, Sport Analyst at GlobalData, a leading analytics and data company, offers his view: “Barclays’ renewed partnership shows that commercial interest in women’s soccer remains strong. First signed in 2019 for $13.27 million, the […]
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Super Bowl success less important than team location when it comes to NFL sponsorship revenues, which are set to hit $2 billion this season, says GlobalData

When it comes to National Football League (NFL) team sponsorships, brands are more concerned with where a team is located rather than who the team are, according to GlobalData. The leading data and analytics company has ranked NFL teams by total sponsorship revenue for 2021 and points out that none of the five biggest NFL […]
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