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GlobalData
GlobalData

Sport

FIFA: Huge sponsorship revenue potential of $1.7 billion up for grabs but most brands priced out as sponsorship slots cost $63 million, says GlobalData

Heading into the opening weekend of the 2022 FIFA World Cup, the tournament is set to see 27 official brand sponsorship partners with prime marketing rights, says GlobalData, with a total of $1.7 billion estimated to be generated by sponsorships. However, the leading data and analytics company notes that these partnerships* come at a heavy […]
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English Premier League’s 20 active deals worth $411.68 million make it the most commercially lucrative in world soccer, says GlobalData

The English Premier League remains the most commercially lucrative in world soccer, with its 20 active deals this season worth $411.68 million, says GlobalData. The leading data and analytics company notes that the strength in depth and wide-scale international visibility of this soccer league sets it apart from any other. GlobalData’s report, ‘Kit Suppliers in Major […]
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Esports revenue surpasses $1 billion as ease of accessibility drives a surge in popularity amongst Gen Z consumers, says GlobalData

As a result of the COVID-19 pandemic, Esports has been surging in popularity with younger generations driving this trend, found GlobalData. The leading data and analytics company’s latest report, ‘Thematic Intelligence – Millennials and Gen Z in Sport’, reveals that a staggering 81% of Gen Z have played video games at some point, while 70% […]
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21.35% of all primary front-of-shirt deals across European soccer leagues linked to betting industry, says GlobalData 

The betting market’s influence on European soccer has grown year-on-year despite bans continuously being imposed across sporting leagues, with the 2022-2023 season seeing five new deals added, says GlobalData. According to the leading data and analytics company, 21.35% of all primary front-of-shirt deals across European soccer leagues are linked to the betting industry. Apart from […]
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Wasps falling into administration puts over $150 million worth of Premiership Rugby TV deals at risk, says GlobalData

Following the news that Wasps Holdings Ltd has entered administration; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “While over 150 employees at Wasps Holdings Ltd have now lost their jobs, including players and coaches, administrators and commercial teams, the ramifications of this could reach far […]
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​​​​​​​PSG’s rise in French soccer has serious implications for the consequences of financial doping in the sport, says GlobalData

Before Paris Saint-Germain (PSG)’s acquisition by the Qatar Sports Investments Group (QSI) in 2011, its success in domestic French soccer had been moderate. However, it has since won eight of the last 10 league titles in large part due to having spent approximately $1.37 billion on player transfers in the last decade leading to accusations […]
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Comcast eyeing Warner Bros. Discovery purchase will have significant ramifications for global sports industry says GlobalData

Following the news that Comcast is considering purchasing the newly created Warner Bros. Discovery (WBD) to create a media giant; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Comcast purchasing the newly created WBD to create a new media giant could have significant ramifications both in […]
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5 ways elite sports stars like Kylian Mbappe maintain the interest of big brands and increase their sponsorship earnings, according to GlobalData

Kylian Mbappe’s global standing recently earned him a new personal sponsorship deal with Panini, the trading cards and memorabilia brand, to add to his earnings from brands such as Dior, Oakley, Nike, Electronic Arts and Sorare, estimated by GlobalData to be worth over $16 million a year. In light of this success the leading data […]
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