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GlobalData
GlobalData

Sport

PepsiCo to spend $322.96 million on sports sponsorship deals in Americas for 2023, estimates GlobalData

Over 110 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly in the US. Many of these deals are title or main sponsorship deals, which allow brands to receive substantial brand exposure opportunities, often from sports properties that have substantial global fanbases. With many […]
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Red Bull to top sports sponsorship spending in EMEA in 2023, says GlobalData

Over 270 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly across Europe, as of October 2023. Many of these deals are highly lucrative, with seven non-alcoholic beverage brand deals worth over $5 million annually. Among these brands, Red Bull is the biggest spending […]
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UEFA Champions League to generate $606.33 million in sponsorship revenue for 2023-24 season, reveals GlobalData

Sponsorship plays a crucial role in supporting the Union of European Football Associations (UEFA) in maintaining its ambition of hosting the best professional soccer tournaments in the world, including the Champions League, Europa League, and Europa Conference League. It contributes to the smooth operation of each competition, as exemplified by its top associations with Heineken, […]
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Non-alcoholic beverage brands generate $83.09 million in sports sponsorship revenue in APAC for 2023, reveals GlobalData

Sponsorship plays a crucial role in supporting sports properties around the APAC region, in maintaining their operations, and in improving their regional and global exposure. It contributes to the enhancement of sports in the region and increases exposure to those brands likewise. Overall, 179 non-alcoholic beverage brands engaged in sports sponsorship within APAC in 2023, […]
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Despite record attendances and social media buzz, sponsors still reluctant to commit independent deals with WSL teams, reveals GlobalData

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s soccer in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]
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US Open 2023: ESPN streaming hiccups overshadow equal prize money milestone and record attendance, says GlobalData

The 2023 US Open Tennis Championships achieved remarkable attendance records, welcoming 957,287 fans and celebrating 50 years of equal prize money. The tournament’s success in promoting gender equality in prize money remains a significant achievement in the world of sports. However, ESPN’s streaming issues, stemming from a disagreement over channel fees, disrupted the viewing experience […]
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FIFA Women’s World Cup 2023: Record-breaking success fuels women’s football growth, yet prize money gap persists, says GlobalData

The FIFA Women’s World Cup 2023 in Australia and New Zealand proved to be a game-changer, breaking records and making significant strides for women’s football. With an expanded format, record-breaking attendance, and unprecedented global broadcast coverage, the tournament showcased the growing popularity and potential of the women’s game. However, there remain disparities in prize money […]
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