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GlobalData
GlobalData

Sport

Non-alcoholic beverage brands generate $83.09 million in sports sponsorship revenue in APAC for 2023, reveals GlobalData

Sponsorship plays a crucial role in supporting sports properties around the APAC region, in maintaining their operations, and in improving their regional and global exposure. It contributes to the enhancement of sports in the region and increases exposure to those brands likewise. Overall, 179 non-alcoholic beverage brands engaged in sports sponsorship within APAC in 2023, […]
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Despite record attendances and social media buzz, sponsors still reluctant to commit independent deals with WSL teams, reveals GlobalData

The 2023/24 Women’s Super League (WSL) season is off to a record-breaking start, with attendance milestones and a robust social media following underscoring the rising popularity of women’s soccer in England. While Manchester clubs lead in sponsorship revenue, sponsors are still hesitant to commit to independent deals with WSL teams, highlighting the ongoing challenges in […]
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US Open 2023: ESPN streaming hiccups overshadow equal prize money milestone and record attendance, says GlobalData

The 2023 US Open Tennis Championships achieved remarkable attendance records, welcoming 957,287 fans and celebrating 50 years of equal prize money. The tournament’s success in promoting gender equality in prize money remains a significant achievement in the world of sports. However, ESPN’s streaming issues, stemming from a disagreement over channel fees, disrupted the viewing experience […]
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FIFA Women’s World Cup 2023: Record-breaking success fuels women’s football growth, yet prize money gap persists, says GlobalData

The FIFA Women’s World Cup 2023 in Australia and New Zealand proved to be a game-changer, breaking records and making significant strides for women’s football. With an expanded format, record-breaking attendance, and unprecedented global broadcast coverage, the tournament showcased the growing popularity and potential of the women’s game. However, there remain disparities in prize money […]
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English Premier League front-of-shirt rights see $71.79 million investment from betting brands with 35% market share, reveals GlobalData

As the curtain rises on the 2023-24 English Premier League season, the realm of front-of-shirt sponsorships takes center stage. Among the 18 active teams in the topflight, seven have forged significant partnerships with betting brands. This trend, backed by a noteworthy investment of $71.79 million and a market share of 35%, underscores the dynamic intersection […]
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UEFA Champions League generates $606.3 million sponsorship revenue for 2023 season, reveals GlobalData

Sponsorship remains key in supporting the Union of European Football Associations (UEFA) in maintaining its global status of hosting the most prestigious club competitions in soccer. These partnerships are the most lucrative on offer and contribute to ensuring the Champions League maintains its status. For the 2023 season, the UEFA Champions League accumulated $606.3 million […]
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