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GlobalData
GlobalData

Sport

Toyota dominates automotive sector in Americas region in terms of spend and deal volume, reveals GlobalData

In the competitive landscape of the automotive sector in the Americas region, Toyota emerges as a dominant force, leading in both expenditure and deal volume. With a strong presence across various sports partnerships, particularly in motorsport and American football, Toyota’s strategic alliances underscore its commitment to engaging with diverse audiences. This signifies not only substantial […]
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Helmet and patch sponsorship deals revitalize NHL revenue post COVID-19, reveals GlobalData

The National Hockey League (NHL) has successfully navigated financial challenges post COVID-19 by embracing innovative solutions. The introduction of helmet and patch sponsorships emerged as pivotal revenue streams, with helmet deals estimated at $91.22 million annually, surpassing patch deals at $32.2 million. The growing popularity of these partnerships, evident in increased team participation, reflects a […]
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Tourist boards navigate lucrative sponsorships with soccer giants and beverage brands, says GlobalData

In a dynamic intersection of travel and sports, 96 tourist boards have active sponsorship deals in place with sports properties from a variety of different sports. A significant number of these agreements involves some of the world’s largest soccer clubs, boasting substantial fanbases from around the globe. Among the highly lucrative deals, eight non-alcoholic beverages […]
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Alcoholic beverage brands generate $147.26 million in sports sponsorship revenue in APAC for 2023, reveals GlobalData

Sponsorship plays a crucial role in supporting sports properties around the APAC region, in maintaining their operations, and in improving their regional and global exposure. It contributes to the enhancement of sports in APAC and increases exposure to those brands. Overall, 236 alcoholic beverage brands engaged in sports sponsorship within APAC in 2023, generating a […]
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ICC Men’s Cricket World Cup 2023 success marred by fan discontent and logistical challenges, reveals GlobalData

The 2023 ICC Men’s Cricket World Cup held in India between 5 October and 19 November witnessed unprecedented success with record-breaking attendance and viewership. Despite this achievement, the event left fans disappointed due to a disorganized ticketing process and high prices. The contrast between the event’s popularity and the challenges faced by fans highlights the […]
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PepsiCo to spend $322.96 million on sports sponsorship deals in Americas for 2023, estimates GlobalData

Over 110 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly in the US. Many of these deals are title or main sponsorship deals, which allow brands to receive substantial brand exposure opportunities, often from sports properties that have substantial global fanbases. With many […]
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Red Bull to top sports sponsorship spending in EMEA in 2023, says GlobalData

Over 270 non-alcoholic beverage brands, which include many globally recognised brands, have active sponsorship deals in place with sports properties based mainly across Europe, as of October 2023. Many of these deals are highly lucrative, with seven non-alcoholic beverage brand deals worth over $5 million annually. Among these brands, Red Bull is the biggest spending […]
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UEFA Champions League to generate $606.33 million in sponsorship revenue for 2023-24 season, reveals GlobalData

Sponsorship plays a crucial role in supporting the Union of European Football Associations (UEFA) in maintaining its ambition of hosting the best professional soccer tournaments in the world, including the Champions League, Europa League, and Europa Conference League. It contributes to the smooth operation of each competition, as exemplified by its top associations with Heineken, […]
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