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GlobalData
GlobalData

Sport

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Augmented reality will help sports companies engage with fans and intensify media competition, says GlobalData

The global sports industry faces various challenges, including maintaining fan engagement and intensifying media competition for sports broadcasting rights. Augmented reality (AR) can help sports companies tackle these challenges by creating more engaging and insightful viewing experiences, and the overall AR market is forecast to grow at a compound annual growth rate (CAGR) of 21% […]
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Team Liquid Honda leads esports sponsorship revenue amid growing disparity with traditional sports teams, reveals GlobalData

Team Liquid, competing under Team Liquid Honda for the League of Legends division, emerged as the top earner in esports sponsorship revenue, notably securing a significant deal with Honda. However, a substantial gap persists between the sponsorship earnings of traditional sports teams and esports counterparts. Notably, the sponsorship value discrepancy between standalone esports teams and […]
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Toyota dominates automotive sector in Americas region in terms of spend and deal volume, reveals GlobalData

In the competitive landscape of the automotive sector in the Americas region, Toyota emerges as a dominant force, leading in both expenditure and deal volume. With a strong presence across various sports partnerships, particularly in motorsport and American football, Toyota’s strategic alliances underscore its commitment to engaging with diverse audiences. This signifies not only substantial […]
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Helmet and patch sponsorship deals revitalize NHL revenue post COVID-19, reveals GlobalData

The National Hockey League (NHL) has successfully navigated financial challenges post COVID-19 by embracing innovative solutions. The introduction of helmet and patch sponsorships emerged as pivotal revenue streams, with helmet deals estimated at $91.22 million annually, surpassing patch deals at $32.2 million. The growing popularity of these partnerships, evident in increased team participation, reflects a […]
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Tourist boards navigate lucrative sponsorships with soccer giants and beverage brands, says GlobalData

In a dynamic intersection of travel and sports, 96 tourist boards have active sponsorship deals in place with sports properties from a variety of different sports. A significant number of these agreements involves some of the world’s largest soccer clubs, boasting substantial fanbases from around the globe. Among the highly lucrative deals, eight non-alcoholic beverages […]
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Alcoholic beverage brands generate $147.26 million in sports sponsorship revenue in APAC for 2023, reveals GlobalData

Sponsorship plays a crucial role in supporting sports properties around the APAC region, in maintaining their operations, and in improving their regional and global exposure. It contributes to the enhancement of sports in APAC and increases exposure to those brands. Overall, 236 alcoholic beverage brands engaged in sports sponsorship within APAC in 2023, generating a […]
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ICC Men’s Cricket World Cup 2023 success marred by fan discontent and logistical challenges, reveals GlobalData

The 2023 ICC Men’s Cricket World Cup held in India between 5 October and 19 November witnessed unprecedented success with record-breaking attendance and viewership. Despite this achievement, the event left fans disappointed due to a disorganized ticketing process and high prices. The contrast between the event’s popularity and the challenges faced by fans highlights the […]
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