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GlobalData
GlobalData

Sport

Visa stands as top brand in payments sector’s sports sponsorship, reveals GlobalData

Visa boasts a substantial sponsorship portfolio that spans 17 different sports. Within its sports sponsorship portfolio, the company has established high-value partnerships with prominent organizations such as FIFA, the International Olympic Committee (IOC), and the National Football League (NFL). One of Visa’s most significant partnerships is with the IOC, which has been in place since […]
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Daytona 500 generates estimated $388.2 million in sponsorship revenue for 2025, reveals GlobalData

The Daytona 500’s premier annual sponsorship agreement is with Goodyear, the tire manufacturer, which has renewed its commitment to sponsor NASCAR. The partnership designates Goodyear as the official tire provider for NASCAR’s top three national series, including the NASCAR Cup Series. Valued at an estimated $125 million over five years, the deal underscores Goodyear’s longstanding […]
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2025 set to be significant year for women’s sport as it tries to gain more even footing with male counterparts, says GlobalData

Women’s sports are receiving more attention after experiencing a lack of marketing for decades in comparison to popular and well-established men’s sports. Women’s basketball has never been more popular than it is now. The 2024 Women’s National Basketball Association (WNBA) season garnered an unprecedented audience, while the 2025 Women’s Rugby World Cup is expected to […]
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Heineken leads EMEA alcoholic beverage sector in sponsorship activity and spending in 2024, reveals GlobalData

Heineken is the most active and second-largest spender in sports sponsorship within the EMEA region for 2024 with 41 deals. Its major partnership is with UEFA, covering multiple club competitions through the 2026-27 season. This deal, valued at $70 million annually, underscores the Dutch brewing giant’s strategic commitment to leveraging soccer’s global reach, particularly through […]
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2024/25 PDC World Darts Championship generates estimated $4.57 million in sponsorship revenue, reveals GlobalData

With seven brands sponsoring the 2024/25 Professional Darts Corporation (PDC) World Darts Championship, the competition’s largest sponsorship deal in terms of annual value was with Paddy Power. The title sponsorship agreement is worth an estimated $1.5 million a year for a period of three years. Overall, the championship is estimated to have generated $4.57 million […]
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Carlton & United Breweries most active and largest sports spending alcoholic beverages brand in APAC in 2024, reveals GlobalData

Carlton & United Breweries has 16 sports sponsorship deals across the Asia-Pacific (APAC) region. The Australian brewing company has the largest alcoholic beverages deal in the region, this being Carlton Draught’s partnership with the Australian Football League (AFL). The brewing company also has partnerships with the National Rugby League (NRL), and notably, 13 of their […]
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Premier League clubs banning associated party transactions to change football league’s sponsorship landscape, says GlobalData

Following the news that Premier League teams have banned associated party transactions; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The decision by Premier League clubs to ban associated party transactions (APT) will be felt by several clubs across the football league. Premier League teams generate […]
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