Sport

Sport

Miami Dolphins and Hard Rock International lead high-value hotel sponsorships, reveals GlobalData

The partnership between the Miami Dolphins and Hard Rock Cafe International (Hard Rock International) stands as a prime example of high-value sponsorships in the travel and tourism sector. With an annual worth of $13.90 million, this 18-year deal combines stadium naming rights and team affiliations, reflecting the increasing significance of sports sponsorships in the hotel […]

Sport

Heineken leads EMEA alcoholic beverage sector in sponsorship activity and spending in 2024, reveals GlobalData

Heineken is the most active and second-largest spender in sports sponsorship within the EMEA region for 2024 with 41 deals. Its major partnership is with UEFA, covering multiple club competitions through the 2026-27 season. This deal, valued at $70 million annually, underscores the Dutch brewing giant’s strategic commitment to leveraging soccer’s global reach, particularly through […]

Sport

NBA teams to generate $285.8 million from jersey patch deals for 2024-25 season, reveals GlobalData

At the start of the 2024-25 National Basketball Association (NBA) season, all but three of the 30 competing teams boast an official patch partner. The league has permitted patch partners on jerseys since the start of the 2017-18 season, and the teams are financially benefitting from the additional sales opportunity. Overall, patch partnership deals are […]

Sport

2024/25 PDC World Darts Championship generates estimated $4.57 million in sponsorship revenue, reveals GlobalData

With seven brands sponsoring the 2024/25 Professional Darts Corporation (PDC) World Darts Championship, the competition’s largest sponsorship deal in terms of annual value was with Paddy Power. The title sponsorship agreement is worth an estimated $1.5 million a year for a period of three years. Overall, the championship is estimated to have generated $4.57 million […]

Sport

Carlton & United Breweries most active and largest sports spending alcoholic beverages brand in APAC in 2024, reveals GlobalData

Carlton & United Breweries has 16 sports sponsorship deals across the Asia-Pacific (APAC) region. The Australian brewing company has the largest alcoholic beverages deal in the region, this being Carlton Draught’s partnership with the Australian Football League (AFL). The brewing company also has partnerships with the National Rugby League (NRL), and notably, 13 of their […]

Sport

2024 Davis Cup Finals generates estimated $11.89 million in sponsorship revenue, reveals GlobalData

The 2024 Davis Cup Finals saw partnerships from 16 brands, with UniCredit securing the most substantial agreement in terms of annual value among the sponsors. The partnership, which was announced in June 2024 and is set to continue until the end of the 2026 season, sees UniCredit serve as the official banking partner of the […]

Sport

2024 World Series to generate estimated $814.80 million in sponsorship revenue, reveals GlobalData

With 47 brands sponsoring the 2024 World Series, the competition’s largest sponsorship deal in terms of annual value is joint between both Nike and SeatGeek, both worth a reported $100 million each. SeatGeek has agreed a five-year deal to become the official secondary ticket marketplace of MLB, as of the 2023 season. Nike has agreed […]

Sport

Technological advancements to continue to drive surge in mobile sports betting, says GlobalData

With the proliferation of smartphones and tablets, customers can now take sports bets at any time from anywhere. As mobile technology continues to advance and more customers engage in mobile betting, the surge in mobile sports betting is expected to continue, says GlobalData, a leading data and analytics company. GlobalData’s latest report, “Sports Betting – […]

Sport

2024/25 Saudi Pro League to generate estimated $54.53 million in sponsorship revenue, reveals GlobalData

The Saudi Pro League is one of the major football leagues in the Middle East and Asia. For the 2024/25 season, the league’s largest sponsorship agreement in terms of annual value is real estate firm Roshn, which is fully owned by state-backed Public Investment Fund. Covering a five-year period from 2022-23 to 2026-27, the title […]

Sport

Barclays Women’s Super League 2024/25 to earn $10.09 million in domestic media revenue, reveals GlobalData

The Women’s Super League (WSL) is poised for a transformative 2024/25 season, marked by 14 broadcast deals, including a renewed partnership with Sky and BBC for domestic rights and YouTube’s debut as the primary streaming platform. The league’s deal with Sky and BBC is worth an estimated $10.09 million for the 2024/25 season. WSL games […]

Sport

Premier League clubs banning associated party transactions to change football league’s sponsorship landscape, says GlobalData

Following the news that Premier League teams have banned associated party transactions; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The decision by Premier League clubs to ban associated party transactions (APT) will be felt by several clubs across the football league. Premier League teams generate […]

Sport

Piracy threatens sports industry revenue growth, with illegal streaming costing leagues millions annually, reveals GlobalData

The sports industry is projected to surpass $680 billion in revenue by 2028; however, this figure could be even higher if not for the impact of piracy. Driven by rising cable costs and easy internet access, illegal streaming is causing significant revenue losses, especially for leagues like the English Premier League, prompting stakeholders to seek […]

Sport

Non-alcoholic beverage brands dominate sport sponsorship in Americas with soccer deals, reveals GlobalData

The non-alcoholic beverages sector continues to be one of the most active sectors globally in sports sponsorship. Some of the world’s most recognizable beverage companies, including PepsiCo and Coca-Cola, dominate the sport sponsorship in the Americas, with soccer deals accounting for over 40% of the total deal volume in 2024, reveals GlobalData, a leading data […]

Sport

2024/25 LaLiga generates estimated $117.47 million in sponsorship revenue, reveals GlobalData

Spanish football league LaLiga’s largest sponsorship deal in terms of annual value for the 2024/25 season is its title sponsorship with EA Sports. The deal came into effect from the 2023/24 season and covers the top-flight LaLiga and second-tier Segunda Division, LaLiga Promises, and eLaLiga. Additionally, the league’s longest active partner is Microsoft, which has […]

Sport

2024 US Open generates estimated $118.23 million in sponsorship revenue, reveals GlobalData

With a sponsorship deal worth $22 million, JP Morgan’s Chase Bank marked the 43rd anniversary of its partnership the US Open Tennis Championships for the 2024 edition and eight years as presenting sponsor of the Men’s Singles Championships. The partnership is also the largest sponsorship deal in terms of annual value for this year’s tournament. […]

Sport

2024 Tour de France generates estimated $70.06 million in sponsorship revenue, reveals GlobalData

As the world’s most prestigious annual men’s multiple-stage bicycle race, the Tour de France attracted several major companies as key sponsors. The largest sponsorship deal in terms of annual value for the 2024 Tour de France was its partnership with LCL. The five-year deal, which covers the 2024-2028 period, sees LCL sponsor the Tour de […]

Sport

Premier League sponsorship revenue reaches $1.68 billion for 2024-25 season, reveals GlobalData

With big increases in sponsorship from areas such as the clothing & accessories and gambling industries, the combined value of the sponsorship rights across the 20 English Premier League clubs for the 2024-25 season has increased by 12.4% to $1.68 billion from under $1.5 billion in the previous season, according to GlobalData, a leading data […]

Sport

Soccer dominates both annual sponsorship spend and deal volume of apparel sector in 2024, reveals GlobalData

Given the popularity of soccer globally, it is unsurprising how dominant the sport is within the apparel sector. With 871 deals, soccer accounts for over 40% of the total deal volume across the apparel sector. Soccer’s largest deal in terms of annual value is Spanish soccer club’s Barcelona partnership with Nike. Additionally, apparel brands have […]

Sport

Gambling brands secure shirt sponsorship deals worth $135.43 million in Premier League 2024-25, reveals GlobalData

In April 2023, the Premier League announced that it would introduce a ban on gambling shirt sponsors on club shirts. That ban is set to come into force at the beginning of the 2026-27 season. With two seasons left until the ban takes effect, clubs are not slowly easing off these shirt deals but rather […]

Sport

Allianz largest spending and most active insurance brand in sports sponsorship in 2024, reveals GlobalData

Allianz has become one of the International Olympic Committee’s (IOC) elite TOP (The Olympic Partners) sponsors, following a deal with the sports governing body of Olympic Games. The insurance brand’s deal with IOC will also see it serve as a global partner of the International Paralympic Committee (IPC). The deal has an estimated total value […]

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Miami Dolphins and Hard Rock International lead high-value hotel sponsorships, reveals GlobalData

Heineken leads EMEA alcoholic beverage sector in sponsorship activity and spending in 2024, reveals GlobalData

NBA teams to generate $285.8 million from jersey patch deals for 2024-25 season, reveals GlobalData

2024/25 PDC World Darts Championship generates estimated $4.57 million in sponsorship revenue, reveals GlobalData

Carlton & United Breweries most active and largest sports spending alcoholic beverages brand in APAC in 2024, reveals GlobalData

2024 Davis Cup Finals generates estimated $11.89 million in sponsorship revenue, reveals GlobalData

2024 World Series to generate estimated $814.80 million in sponsorship revenue, reveals GlobalData

Technological advancements to continue to drive surge in mobile sports betting, says GlobalData

2024/25 Saudi Pro League to generate estimated $54.53 million in sponsorship revenue, reveals GlobalData

Barclays Women’s Super League 2024/25 to earn $10.09 million in domestic media revenue, reveals GlobalData

Premier League clubs banning associated party transactions to change football league’s sponsorship landscape, says GlobalData

Piracy threatens sports industry revenue growth, with illegal streaming costing leagues millions annually, reveals GlobalData

Non-alcoholic beverage brands dominate sport sponsorship in Americas with soccer deals, reveals GlobalData

2024/25 LaLiga generates estimated $117.47 million in sponsorship revenue, reveals GlobalData

2024 US Open generates estimated $118.23 million in sponsorship revenue, reveals GlobalData

2024 Tour de France generates estimated $70.06 million in sponsorship revenue, reveals GlobalData

Premier League sponsorship revenue reaches $1.68 billion for 2024-25 season, reveals GlobalData

Soccer dominates both annual sponsorship spend and deal volume of apparel sector in 2024, reveals GlobalData

Gambling brands secure shirt sponsorship deals worth $135.43 million in Premier League 2024-25, reveals GlobalData

Allianz largest spending and most active insurance brand in sports sponsorship in 2024, reveals GlobalData

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