Subscribe
Sign in
Subscribe
Sign in
GlobalData
GlobalData

Sport

Jio most active technology, media, and telecom brand in sports sponsorship in APAC in 2025, reveals GlobalData

The technology, media, and telecom sector in the Asia-Pacific (APAC) region has experienced significant change recently, particularly in sports sponsorship. Some key brands within the APAC market include Jio, Migu, TCL, and J:COM. With nine deals, all with teams which compete in the Indian Premier League (IPL), specifically serving as their team sponsor, including Punjab […]
Read more

Indiana Fever to generate 50% higher sponsorship revenue than any other WNBA team in 2025, reveals GlobalData

Indian Fever, an American professional basketball team, is set to generate $19.71 million in annual revenue for the 2025 season of the Women’s National Basketball Association (WNBA) league. The revenue from its 32-brand sponsorship portfolio includes leading high-value deals for its patch and front-of-shirt rights this season. The team is estimated to earn at least […]
Read more

FIFA Club World Cup 2025 struggles with attendance despite $174.5 million sponsorship portfolio, reveals GlobalData

The expanded FIFA Club World Cup (CWC) 2025 delivered a $1 billion global broadcast deal and secured $174.5 million in sponsorships. Yet, the tournament struggled to fill stadiums, with 27 of 64 matches played before less than half-capacity crowds. High ticket prices and limited new sponsor interest pointed to FIFA’s challenge in converting commercial ambition […]
Read more

Motor racing occupies significant portion of automotive brands’ sports sponsorship spend in Americas in 2025, reveals GlobalData

The automotive sector remains a vital element of the sports sponsorship market, with brands in this industry capitalizing on partnerships to enhance brand visibility and engage consumers. For automotive brands, motor racing, in particular, offers a platform for technical collaborations and a chance to exhibit the latest technologies. In the Americas, motor racing accounted for […]
Read more

2025 World Snooker Championship sees $1.71 million sponsorship amid digital surge and commercial shift, reveals GlobalData

The 2025 World Snooker Championship highlighted the evolving commercial landscape of the sport, generating an estimated $1.71 million in sponsorship revenue despite a 20% drop in naming rights value. A last-minute title deal with British workflow automation software brand Halo and record-breaking digital viewership reflect strong audience demand, while growing interest from China and Saudi […]
Read more
1 2 3 4 … 15