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GlobalData
GlobalData

Sport

Indiana Fever to generate 50% higher sponsorship revenue than any other WNBA team in 2025, reveals GlobalData

Indian Fever, an American professional basketball team, is set to generate $19.71 million in annual revenue for the 2025 season of the Women’s National Basketball Association (WNBA) league. The revenue from its 32-brand sponsorship portfolio includes leading high-value deals for its patch and front-of-shirt rights this season. The team is estimated to earn at least […]
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FIFA Club World Cup 2025 struggles with attendance despite $174.5 million sponsorship portfolio, reveals GlobalData

The expanded FIFA Club World Cup (CWC) 2025 delivered a $1 billion global broadcast deal and secured $174.5 million in sponsorships. Yet, the tournament struggled to fill stadiums, with 27 of 64 matches played before less than half-capacity crowds. High ticket prices and limited new sponsor interest pointed to FIFA’s challenge in converting commercial ambition […]
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Motor racing occupies significant portion of automotive brands’ sports sponsorship spend in Americas in 2025, reveals GlobalData

The automotive sector remains a vital element of the sports sponsorship market, with brands in this industry capitalizing on partnerships to enhance brand visibility and engage consumers. For automotive brands, motor racing, in particular, offers a platform for technical collaborations and a chance to exhibit the latest technologies. In the Americas, motor racing accounted for […]
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2025 World Snooker Championship sees $1.71 million sponsorship amid digital surge and commercial shift, reveals GlobalData

The 2025 World Snooker Championship highlighted the evolving commercial landscape of the sport, generating an estimated $1.71 million in sponsorship revenue despite a 20% drop in naming rights value. A last-minute title deal with British workflow automation software brand Halo and record-breaking digital viewership reflect strong audience demand, while growing interest from China and Saudi […]
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Visa stands as top brand in payments sector’s sports sponsorship, reveals GlobalData

Visa boasts a substantial sponsorship portfolio that spans 17 different sports. Within its sports sponsorship portfolio, the company has established high-value partnerships with prominent organizations such as FIFA, the International Olympic Committee (IOC), and the National Football League (NFL). One of Visa’s most significant partnerships is with the IOC, which has been in place since […]
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Daytona 500 generates estimated $388.2 million in sponsorship revenue for 2025, reveals GlobalData

The Daytona 500’s premier annual sponsorship agreement is with Goodyear, the tire manufacturer, which has renewed its commitment to sponsor NASCAR. The partnership designates Goodyear as the official tire provider for NASCAR’s top three national series, including the NASCAR Cup Series. Valued at an estimated $125 million over five years, the deal underscores Goodyear’s longstanding […]
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2025 set to be significant year for women’s sport as it tries to gain more even footing with male counterparts, says GlobalData

Women’s sports are receiving more attention after experiencing a lack of marketing for decades in comparison to popular and well-established men’s sports. Women’s basketball has never been more popular than it is now. The 2024 Women’s National Basketball Association (WNBA) season garnered an unprecedented audience, while the 2025 Women’s Rugby World Cup is expected to […]
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