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GlobalData
GlobalData

Sport

Barclays leads Wimbledon sponsorship surge as prize money and media value hit new highs, reveals GlobalData

The 2024 Wimbledon Championships saw record-breaking sponsorship and prize money, reflecting the event’s growing financial clout. Barclays’ significant $118.65 million deal highlighted the tournament’s evolving commercial landscape, while British Broadcasting Corp’s (BBC) media coverage underscored shifting viewer dynamics. Despite lower viewership due to competition with the UEFA final, Wimbledon’s commitment to equal prize money continues […]
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2024 UEFA European Championships generates estimated sponsorship revenue of $535.25 million, reveals GlobalData

The 2024 edition of the UEFA European Championships saw sponsorship deals from a total of 25 brands, with the largest deal in terms of annual value being with adidas. Alongside Sportradar, Coca-Cola’s deal ranks joint second in terms of the largest sponsorship deals. Overall, the 2024 UEFA European Championships generated sponsorship revenue of $535.25 million, […]
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Soccer dominates payments sector as Mastercard and Visa drive major sponsorship deals in 2024, reveals GlobalData

Soccer continues to dominate the payments sector in 2024, with 140 deals totaling $371.60 million annually. Mastercard’s landmark $195 million sponsorship of the UEFA Champions League highlights soccer’s unparalleled commercial value. UEFA’s substantial annual expenditure, followed by FIFA and other major leagues, reinforces the sport’s global appeal. Visa also makes a strong impact with high-profile […]
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2024 US Open Golf sees major sponsorship and prize pool milestones despite viewership dip, reveals GlobalData

The 2024 US Open Golf Championship showcased significant sponsorship investments, with financial services giant American Express leading the pack at $10.75 million annually. Despite a slight dip in viewership from 2023, the event remained a major draw, offering a record $12.5 million prize pool. Long-term sponsor partnerships underscore the event’s enduring appeal and financial stability, […]
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UFC and DraftKings partnership tops gambling and betting sector’s sport sponsorship deals in Americas, reveals GlobalData

American gambling and betting brands dominate the sports sponsorship spend across the Americas region. The top 10 largest deals are heavily dominated by the big four major sports leagues in the Americas, which include the National Football League (NFL), the National Basketball Association (NBA), the National Hockey League (NHL), and Major League Baseball (MLB). However, […]
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Augmented reality will help sports companies engage with fans and intensify media competition, says GlobalData

The global sports industry faces various challenges, including maintaining fan engagement and intensifying media competition for sports broadcasting rights. Augmented reality (AR) can help sports companies tackle these challenges by creating more engaging and insightful viewing experiences, and the overall AR market is forecast to grow at a compound annual growth rate (CAGR) of 21% […]
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Team Liquid Honda leads esports sponsorship revenue amid growing disparity with traditional sports teams, reveals GlobalData

Team Liquid, competing under Team Liquid Honda for the League of Legends division, emerged as the top earner in esports sponsorship revenue, notably securing a significant deal with Honda. However, a substantial gap persists between the sponsorship earnings of traditional sports teams and esports counterparts. Notably, the sponsorship value discrepancy between standalone esports teams and […]
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