Sport

Sport

French Open 2023 generates nearly $100 million in sponsorship revenue, reveals GlobalData

The importance of good attendance at tennis grand slams has grown ever more significant since the Covid-19 pandemic, which saw every major event experience a plummet in fan attendance. However, a record-breaking 630,000 people attended the 2023 French Open, with the players admitting to incredible atmospheres this year. Against this backdrop, the event generated $98.98 […]

Sport

FIFA Women’s World Cup 2023 to net $307.92 million in annual value from main sponsorship inventory, says GlobalData

Women’s soccer and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the first time in the organizations history, FIFA has separated the commercial inventory for its Women’s World Cup 2023. FIFA has been active in signing new partnerships to this year’s event […]

Sport

2023 Stanley Cup Finals sees 59 brands partnerships worth $487 million annually, says GlobalData

A total of 59 brands, which included many globally recognised brands from across the world, partnered with the National Hockey League (NHL) for the 2022/23 season & post season. The combined worth of these brand partnerships with the annual series is estimated to be $487 million annually, says GlobalData, a leading data and analytics company. […]

Sport

Middle East airline spending in sports sponsorship to further increase in coming years, says GlobalData

Middle Eastern airlines are among the highest spenders when it comes to sports sponsorship, with Emirates Airline and Qatar Airways dominating deal values in 2023 so far compared to European and North American airlines. However, these types of values are expected to occur when partnering with some of soccer’s biggest sporting entities, like the two […]

Sport

Sponsorship vital for NASCAR high-cost operations as Sunoco and Goodyear lead the way, says GlobalData

Sponsorship plays a crucial role in supporting The National Association for Stock Car Auto Racing (NASCAR) due to the high costs involved in running the sport. It contributes to the smooth and efficient operation of the racing series, exemplified by their top associations with Sunoco and Goodyear, supplying fuel and tires to each racing team, […]

Sport

Sports to provide room for digital payments to consolidate strength, says GlobalData

The global digital payments industry has seen meteoric growth in the last two decades, thanks to evolving technology and the rise of the Internet as well as the ever-increasing use and reliance on smartphones. Technology companies and consumers both have a common goal in terms of improving efficiency and increasing flexibility options, and digital payments […]

Sport

Manchester United would become INEOS’s crown jewel if bid is successful, says GlobalData

Following the news that Sir Jim Ratcliffe’s INEOS has entered the bidding race for Manchester United; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “As a boyhood Manchester United fan, Sir Jim Ratcliffe has stated his desire to own Manchester United on several occasions. With his […]

Sport

Geopolitical situations continue to shape the sporting world, says GlobalData

Geopolitics has always shaped the world of sport, with event hosting and participation in events often determined by socio-political situations within different countries. This is often taken for granted by many countries where society is more stable. For instance, the Russian economy has lost millions of dollars in the past year following its invasion of […]

Sport

Technology sponsors likely to thrive in sport sponsorship following the collapse of cryptocurrency, says GlobalData

Cryptocurrency’s inherent instability was always likely to be a negative factor in the industry’s future success in sports sponsorship. Price volatility has plagued cryptocurrency since its inception, and such fluctuations have now had serious ramifications for the sports sponsorship industry, according to GlobalData. The leading data and analytics company notes that, instead, sports teams will […]

Sport

Saudi-backed PIF makes another sporting investment with WWE purchase, says GlobalData

Following the news that the Saudi Arabian Public Investment Fund (PIF) will buy professional wrestling company WWE; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Saudi Arabia continues to target sporting entities as a means of diversifying its economy under the Vision 2030 strategy. Following the […]

Sport

Crypto’s presence in the sports sponsorship industry will continue shrinking in 2023 following collapse of FTX, says GlobalData

The rise in cryptocurrency deals throughout 2021 was alarming, with many sports teams and leagues jumping at the chance to secure lucrative deals with crypto firms willing to pay significant amounts of money for the opportunity to form partnerships. However, the collapse of crypto in 2022 has teams fearing for the security of these deals, […]

Sport

TeamViewer ending its Manchester United deal early could spell trouble for the sports industry, says GlobalData

Following today’s news (16th December) that TeamViewer and Manchester United have agreed a termination of the front of shirt deal; Conrad Wiacek, Head of Sport Analysis at GloblalData, a leading data and analytics company, offers his view: “While Manchester United are up for sale and have started to show improvements on the pitch, the lack of […]

Sport

Manchester United could be sold for over $6 billion, according to GlobalData

Following the news that the Glazer Family are exploring the sale of Manchester United; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The sale of Manchester United could be the most expensive sale of any sporting institution in history, with the fee likely to come to […]

Sport

Rewe Group ends $15 million sponsorship with German Football Association over OneLove armband decision, says GlobalData

Following the news that Rewe Group has moved to terminate its sponsorship deal with the German Football Association; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Rewe Group’s decision to terminate its decade-long sponsorship with the German Football Association, in light of its decision to ban […]

Sport

Budweiser and FIFA heading for conflict over $144 million World Cup sponsorship, says GlobalData

Following the news that Qatar is to ban all alcohol at the World Cup; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Qatar’s decision to ban all alcohol around the grounds for the upcoming FIFA World Cup just days before it begins presents an illusion that […]

Sport

FIFA: Huge sponsorship revenue potential of $1.7 billion up for grabs but most brands priced out as sponsorship slots cost $63 million, says GlobalData

Heading into the opening weekend of the 2022 FIFA World Cup, the tournament is set to see 27 official brand sponsorship partners with prime marketing rights, says GlobalData, with a total of $1.7 billion estimated to be generated by sponsorships. However, the leading data and analytics company notes that these partnerships* come at a heavy […]

Sport

2022 Qatar World Cup’s low ticket prices and small stadiums likely to lead to 22% fewer ticket sales than 2018, finds GlobalData

Ahead of the start of the 2022 World Cup, to be hosted in Qatar; Jake Kemp, Sport Analyst at GlobalData, a leading data and analytics company, offers his view: “A potential 3.14 million fans could be attending the World Cup in Qatar if maximum capacity is reached across the 64 games, and GlobalData estimates that […]

Sport

Nike boasts over 40% visibility in 2022 FIFA World Cup kit supplier market, says GlobalData

Heading into the opening weekend of the 2022 FIFA World Cup, all teams have confirmed their squads, numbers, and kits for the tournament. Of the 32 competing teams in 2022, Nike boasts deals with 13 of these teams, gaining a 40.63% visibility in the 2022 FIFA World Cup kit supplier market, says GlobalData, a leading […]

Sport

English Premier League’s 20 active deals worth $411.68 million make it the most commercially lucrative in world soccer, says GlobalData

The English Premier League remains the most commercially lucrative in world soccer, with its 20 active deals this season worth $411.68 million, says GlobalData. The leading data and analytics company notes that the strength in depth and wide-scale international visibility of this soccer league sets it apart from any other. GlobalData’s report, ‘Kit Suppliers in Major […]

Sport

Binance and FTX merger puts over $150 million of sponsorship deals at risk, says GlobalData

Following the news that Binance is to acquire 100% of cryptocurrency platform FTX; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “In the midst of the ‘crypto winter’, it is no surprise to see various platforms beginning to merge. FTX and Binance are probably two of […]

Prev 1 … 5 6 7 8 9 … 14 Next

French Open 2023 generates nearly $100 million in sponsorship revenue, reveals GlobalData

FIFA Women’s World Cup 2023 to net $307.92 million in annual value from main sponsorship inventory, says GlobalData

2023 Stanley Cup Finals sees 59 brands partnerships worth $487 million annually, says GlobalData

Middle East airline spending in sports sponsorship to further increase in coming years, says GlobalData

Sponsorship vital for NASCAR high-cost operations as Sunoco and Goodyear lead the way, says GlobalData

Sports to provide room for digital payments to consolidate strength, says GlobalData

Manchester United would become INEOS’s crown jewel if bid is successful, says GlobalData

Geopolitical situations continue to shape the sporting world, says GlobalData

Technology sponsors likely to thrive in sport sponsorship following the collapse of cryptocurrency, says GlobalData

Saudi-backed PIF makes another sporting investment with WWE purchase, says GlobalData

Crypto’s presence in the sports sponsorship industry will continue shrinking in 2023 following collapse of FTX, says GlobalData

TeamViewer ending its Manchester United deal early could spell trouble for the sports industry, says GlobalData

Manchester United could be sold for over $6 billion, according to GlobalData

Rewe Group ends $15 million sponsorship with German Football Association over OneLove armband decision, says GlobalData

Budweiser and FIFA heading for conflict over $144 million World Cup sponsorship, says GlobalData

FIFA: Huge sponsorship revenue potential of $1.7 billion up for grabs but most brands priced out as sponsorship slots cost $63 million, says GlobalData

2022 Qatar World Cup’s low ticket prices and small stadiums likely to lead to 22% fewer ticket sales than 2018, finds GlobalData

Nike boasts over 40% visibility in 2022 FIFA World Cup kit supplier market, says GlobalData

English Premier League’s 20 active deals worth $411.68 million make it the most commercially lucrative in world soccer, says GlobalData

Binance and FTX merger puts over $150 million of sponsorship deals at risk, says GlobalData

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