Sport

Sport

Manchester United enduring brand strength evident in Qualcomm deal amidst on-field challenges, says GlobalData

Following the news that Manchester United has collaborated with Qualcomm Technologies to display Snapdragon brand on the front of the club’s famous shirt from the 2024-25 season, Conrad Wiacek, Head of Sport Analysis at GlobalData, offers his view: “The deal between Qualcomm and Manchester United shows the enduring appeal of Manchester United as one of […]

Sport

English Premier League front-of-shirt rights see $71.79 million investment from betting brands with 35% market share, reveals GlobalData

As the curtain rises on the 2023-24 English Premier League season, the realm of front-of-shirt sponsorships takes center stage. Among the 18 active teams in the topflight, seven have forged significant partnerships with betting brands. This trend, backed by a noteworthy investment of $71.79 million and a market share of 35%, underscores the dynamic intersection […]

Sport

Sports sponsorship spend by insurance sector exceeds $1 billion in 2023, reveals GlobalData

Insurance has been a prominent spender across sponsorship industries in sports over the last few years but has been unable to match some of the higher-spending sectors. The major spending across insurance brands has come due to the number of deals that brands have, as opposed to huge sums for a deal. Spending amongst insurance […]

Sport

LIV Golf adds to sports washing debate, may spark further regime investment in sports, says GlobalData

The concept of sports washing is gaining prominence, particularly as Middle Eastern nations such as the UAE, Qatar, and Saudi Arabia have made their presence felt in the realm of sports. This strategy involves exploiting the widespread popularity of sports to bolster a country’s image, often overshadowing concerns like human rights abuses and gender disparities. […]

Sport

NBA 2023 season generates over $1 billion in sponsorship revenue, reveals GlobalData

Sponsorship remains key in supporting the National Basketball Association (NBA) in maintaining its global status as the most popular professional basketball league in the world. These partnerships are the most lucrative on offer and contribute to ensuring the NBA maintains its status and allows the brands partnering with it to take advantage of the global […]

Sport

UEFA Champions League generates $606.3 million sponsorship revenue for 2023 season, reveals GlobalData

Sponsorship remains key in supporting the Union of European Football Associations (UEFA) in maintaining its global status of hosting the most prestigious club competitions in soccer. These partnerships are the most lucrative on offer and contribute to ensuring the Champions League maintains its status. For the 2023 season, the UEFA Champions League accumulated $606.3 million […]

Sport

French Open 2023 generates nearly $100 million in sponsorship revenue, reveals GlobalData

The importance of good attendance at tennis grand slams has grown ever more significant since the Covid-19 pandemic, which saw every major event experience a plummet in fan attendance. However, a record-breaking 630,000 people attended the 2023 French Open, with the players admitting to incredible atmospheres this year. Against this backdrop, the event generated $98.98 […]

Sport

FIFA Women’s World Cup 2023 to net $307.92 million in annual value from main sponsorship inventory, says GlobalData

Women’s soccer and sport in general is on the rise, enjoying a wave of popularity that is resulting in even greater commercial/brand interest. For the first time in the organizations history, FIFA has separated the commercial inventory for its Women’s World Cup 2023. FIFA has been active in signing new partnerships to this year’s event […]

Sport

2023 Stanley Cup Finals sees 59 brands partnerships worth $487 million annually, says GlobalData

A total of 59 brands, which included many globally recognised brands from across the world, partnered with the National Hockey League (NHL) for the 2022/23 season & post season. The combined worth of these brand partnerships with the annual series is estimated to be $487 million annually, says GlobalData, a leading data and analytics company. […]

Sport

Middle East airline spending in sports sponsorship to further increase in coming years, says GlobalData

Middle Eastern airlines are among the highest spenders when it comes to sports sponsorship, with Emirates Airline and Qatar Airways dominating deal values in 2023 so far compared to European and North American airlines. However, these types of values are expected to occur when partnering with some of soccer’s biggest sporting entities, like the two […]

Sport

Sponsorship vital for NASCAR high-cost operations as Sunoco and Goodyear lead the way, says GlobalData

Sponsorship plays a crucial role in supporting The National Association for Stock Car Auto Racing (NASCAR) due to the high costs involved in running the sport. It contributes to the smooth and efficient operation of the racing series, exemplified by their top associations with Sunoco and Goodyear, supplying fuel and tires to each racing team, […]

Sport

Sports to provide room for digital payments to consolidate strength, says GlobalData

The global digital payments industry has seen meteoric growth in the last two decades, thanks to evolving technology and the rise of the Internet as well as the ever-increasing use and reliance on smartphones. Technology companies and consumers both have a common goal in terms of improving efficiency and increasing flexibility options, and digital payments […]

Sport

Manchester United would become INEOS’s crown jewel if bid is successful, says GlobalData

Following the news that Sir Jim Ratcliffe’s INEOS has entered the bidding race for Manchester United; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “As a boyhood Manchester United fan, Sir Jim Ratcliffe has stated his desire to own Manchester United on several occasions. With his […]

Sport

Geopolitical situations continue to shape the sporting world, says GlobalData

Geopolitics has always shaped the world of sport, with event hosting and participation in events often determined by socio-political situations within different countries. This is often taken for granted by many countries where society is more stable. For instance, the Russian economy has lost millions of dollars in the past year following its invasion of […]

Sport

Technology sponsors likely to thrive in sport sponsorship following the collapse of cryptocurrency, says GlobalData

Cryptocurrency’s inherent instability was always likely to be a negative factor in the industry’s future success in sports sponsorship. Price volatility has plagued cryptocurrency since its inception, and such fluctuations have now had serious ramifications for the sports sponsorship industry, according to GlobalData. The leading data and analytics company notes that, instead, sports teams will […]

Sport

Saudi-backed PIF makes another sporting investment with WWE purchase, says GlobalData

Following the news that the Saudi Arabian Public Investment Fund (PIF) will buy professional wrestling company WWE; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Saudi Arabia continues to target sporting entities as a means of diversifying its economy under the Vision 2030 strategy. Following the […]

Sport

Crypto’s presence in the sports sponsorship industry will continue shrinking in 2023 following collapse of FTX, says GlobalData

The rise in cryptocurrency deals throughout 2021 was alarming, with many sports teams and leagues jumping at the chance to secure lucrative deals with crypto firms willing to pay significant amounts of money for the opportunity to form partnerships. However, the collapse of crypto in 2022 has teams fearing for the security of these deals, […]

Sport

TeamViewer ending its Manchester United deal early could spell trouble for the sports industry, says GlobalData

Following today’s news (16th December) that TeamViewer and Manchester United have agreed a termination of the front of shirt deal; Conrad Wiacek, Head of Sport Analysis at GloblalData, a leading data and analytics company, offers his view: “While Manchester United are up for sale and have started to show improvements on the pitch, the lack of […]

Sport

Manchester United could be sold for over $6 billion, according to GlobalData

Following the news that the Glazer Family are exploring the sale of Manchester United; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The sale of Manchester United could be the most expensive sale of any sporting institution in history, with the fee likely to come to […]

Sport

Rewe Group ends $15 million sponsorship with German Football Association over OneLove armband decision, says GlobalData

Following the news that Rewe Group has moved to terminate its sponsorship deal with the German Football Association; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Rewe Group’s decision to terminate its decade-long sponsorship with the German Football Association, in light of its decision to ban […]

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Manchester United enduring brand strength evident in Qualcomm deal amidst on-field challenges, says GlobalData

English Premier League front-of-shirt rights see $71.79 million investment from betting brands with 35% market share, reveals GlobalData

Sports sponsorship spend by insurance sector exceeds $1 billion in 2023, reveals GlobalData

LIV Golf adds to sports washing debate, may spark further regime investment in sports, says GlobalData

NBA 2023 season generates over $1 billion in sponsorship revenue, reveals GlobalData

UEFA Champions League generates $606.3 million sponsorship revenue for 2023 season, reveals GlobalData

French Open 2023 generates nearly $100 million in sponsorship revenue, reveals GlobalData

FIFA Women’s World Cup 2023 to net $307.92 million in annual value from main sponsorship inventory, says GlobalData

2023 Stanley Cup Finals sees 59 brands partnerships worth $487 million annually, says GlobalData

Middle East airline spending in sports sponsorship to further increase in coming years, says GlobalData

Sponsorship vital for NASCAR high-cost operations as Sunoco and Goodyear lead the way, says GlobalData

Sports to provide room for digital payments to consolidate strength, says GlobalData

Manchester United would become INEOS’s crown jewel if bid is successful, says GlobalData

Geopolitical situations continue to shape the sporting world, says GlobalData

Technology sponsors likely to thrive in sport sponsorship following the collapse of cryptocurrency, says GlobalData

Saudi-backed PIF makes another sporting investment with WWE purchase, says GlobalData

Crypto’s presence in the sports sponsorship industry will continue shrinking in 2023 following collapse of FTX, says GlobalData

TeamViewer ending its Manchester United deal early could spell trouble for the sports industry, says GlobalData

Manchester United could be sold for over $6 billion, according to GlobalData

Rewe Group ends $15 million sponsorship with German Football Association over OneLove armband decision, says GlobalData

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