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Turkish Airlines’ Champions League sponsorship signifies airline industry recovery and crypto sponsorship fragility, says GlobalData

Following the news that Turkish Airlines is the first airline to sponsor the UEFA Champions League after Crypto.com walked away from a deal; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Turkish Airlines becoming the first Airline partner of the UEFA Champions League signifies a return […]
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40% of Premier League teams influenced by betting brands in front-of-shirt market despite growing calls around banning such deals, says GlobalData

Recently, there has been a growing discussion and movement to limit the influence of gambling brands as the main sponsorship inventories for teams across the Premier League, finds GlobalData. The leading data and analytics company found that 40%* of the 20 competing teams will don a betting brand logo on the front of their playing […]
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Global ecommerce market set to reach $20.7 trillion by 2025 with major sportswear companies benefiting from significant online sales, says GlobalData

With the ecommerce market expected to reach $20.7 trillion by 2025, major sportswear companies such as Nike, Adidas, Amazon, Alibaba, New Balance, Puma, NBA, NFL and IOC, are set to significantly grow their sales through this online distribution channel, due to the strength of their brands and the ease and accessibility of their online platforms, […]
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Women’s Super League could see $5 million to $10 million increase per club in sponsorship and media rights revenue across the upcoming season, says GlobalData

Following England’s triumph at the UEFA European Championships 2022;Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Many Women’s Super League teams currently share a number of sponsors with their male counterparts, and it is rare to find a woman-only deal. However, following the success of the […]
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Premier League clubs will not voluntarily give up over $100 million in sponsorship revenue from gambling & betting brands, says GlobalData

Following the news that the UK Government will ask Premier League clubs to voluntarily cease partnerships with gambling and betting brands; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “Asking Premier League clubs to voluntarily walk away from sponsorships with gambling and betting brands is completely […]
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UEFA looks to popularize women’s soccer at 2022 European Championship, says GlobalData

The European Championship is returning with a huge appetite in 2022 and UEFA is banking on this enthusiasm to increase the popularity of women’s soccer, says GlobalData, a leading data and analytics company. According to GlobalData’s report, ‘UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022’, the Euro’s broke attendance […]
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FIFA+ could be a trendsetter for the sports industry if the platform can attract global interest, says GlobalData

The nature of sports broadcasting has been evolving for many years, with a growing trend of streaming platforms acquiring key media rights, while some organizations including FIFA have begun launching their own over-the-top (OTT) platforms. With the younger generations of sport more likely to gravitate towards online viewing, platforms have taken note of this, with […]
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Major League Baseball needs more home runs to compete with more action-packed sports as TV viewership sees 12% decline in 2021, says GlobalData

Following a 12% decline in Major League Baseball (MLB) TV viewership between 2019 and 2021, GlobalData notes that the sport is struggling to appeal to younger viewers—estimating that the average age of a baseball fan in North America is 57. The leading data and analytics company highlights that the slow-nature of baseball is often outdone […]
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Doping remains the biggest reputational sports issue, governing bodies should be more decisive, says GlobalData

There has been debates since long over doping and match-fixing, two of the biggest threats for the integrity of sports. The British Coventry University’s International Centre for the Business of Sport found that 96% of corruption cases in sport were related to doping, while betting and match-fixing-related corruption accounted for less than 3% of all cases. Hence, […]
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Chelsea’s new $20 million-a-year sleeve partnership highlights the disruptive nature of cryptocurrency in sports, says GlobalData

Following today’s news (Thursday 12th May) that WhaleFin, a digital asset platform owned by Singapore-based Amber Group, has signed a new $20 million-a-year shirt deal with Chelsea FC; Conrad Wiacek, Head of Sport Analysis at GlobalData, a leading data and analytics company, offers his view: “The new deal between Chelsea and WhaleFin highlights the fact […]
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The future for FIFA’s branded football series could create new commercial opportunities for soccer in the metaverse, says GlobalData

Following the news that Electronic Arts will discontinue making FIFA-branded football games in 2023 when the series will continue under the brand name EA Sports FC, with FIFA intending to launch new games for its upcoming international tournaments, as well as virtual experiences for fans; Tanveer Aujla, Sport Analyst at GlobalData, a leading data and […]
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