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GlobalData
GlobalData

Sport

Without the Olympics, the entire global sporting economy is at risk

The four-year Olympic cycle generates significant revenue for the International Olympic Committee (IOC) and the 28-member International Federations, with sponsors and broadcasters committing billions in rights and sponsorship fees for partnerships that are able to leverage the iconic five rings logo. The threat of the Olympics not going ahead in Tokyo has been hanging over […]
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New Champions League format could represent an extra €1.68bn in broadcasting revenues, says GlobalData

UEFA’s new Champions League format, set to come into effect from the 2024-2025 season, will likely represent a significant increase in broadcasting revenues for UEFA as a result of the expanded fixture list. According to GlobalData, the current 32-team Champions League format generates approximately €2.1bn ($2.5bn) from broadcasting partners. This works out at an average […]
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Sports industry facing $313m sponsorship loss from airline sector in 2022 as deals face termination, says GlobalData

Airline sector sponsorship deals with the sports industry that are expiring in 2021 are currently worth $313.85m The COVID-19 pandemic is forcing industry wide job losses and bankruptcies, making non-renewals of sport sponsorships inevitable Etihad Airways stands as the most exposed airline with $61.67m in sponsorship agreements expiring in 2021 Having been a consistent partner […]
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Delayed Euro 2020 has exemplified the East’s growing influence in the global sponsorship market, says GlobalData

The delayed UEFA European Championship is an example of the East’s growing presence in the post-COVID-19 global sponsorship market, says GlobalData, a leading data and analytics company. Considering the cross-border differences in economic recovery from COVID-19, those markets recovering at a faster pace will likely increase their market share in the global sponsorship industry as […]
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Serena Williams tops the commercial pile for women’s sport at an estimated $32.2m for 2021

Tennis legend Serena Williams stands as the most commercially valued athlete across women’s sport with her 18 partnerships standing at an estimated $32.2m for 2021. Grand slam rival Naomi Osaka comes in second at $27.1m, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “Tennis currently represents the most lucrative sporting sector for women’s sport in terms of athlete endorsements, with 122 brand partnerships across its top 13 players accumulating an estimated $97.26m in sponsorship value this year.” Osaka, owing to her dual […]
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