Tennis legend Serena Williams stands as the most commercially valued athlete across women’s sport with her 18 partnerships standing at an estimated $32.2m for 2021. Grand slam rival Naomi Osaka comes in second at $27.1m, according to GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “Tennis currently represents the most lucrative sporting sector for women’s sport in terms of athlete endorsements, with 122 brand partnerships across its top 13 players accumulating an estimated $97.26m in sponsorship value this year.” Osaka, owing to her dual […]

While there has been an increase in the commercial profile of several women’s sport properties and competitions, the sports industry is beginning to see an upward trend in the rate of athlete brand partnerships from multiple sport sectors, with a year-on-year (Y-O-Y) increase in the number of deals struck between brands and the top women athletes in world sport. Among 64 athlete portfolios analysed, 41 partnerships were struck in 2019, an increase of over a fifth on the previous year, […]

The latest analysis of the commercial landscape of women’s sport shows that the emergence of unique partnerships for athletes, properties and competitions, specifically engaging in women’s sport highlights its growing commercial value, says GlobalData, a leading data and analytics company. Patrick Kinch, Sport Analyst at GlobalData, comments: “There is currently an increasingly common trend across women’s sport where more and more brands are committing themselves to exclusive sponsorship partnerships. “There are several recent examples of this, including credit card firm Visa’s commitment to UEFA women’s […]