Oral Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Oral Hygiene Market Overview
The oral hygiene market size was valued at $44.7 billion in 2022. Consumers’ growing health concerns and increasing awareness about oral hygiene are pushing the demand for oral hygiene products, globally. Moreover, the essential role of oral hygiene products (such as toothpaste and toothbrushes) in consumers’ daily lives is also benefiting sector sales. Consumers are also seeking innovations and improvements in sector products as they pursue better oral health. Additionally, growing awareness among consumers about the harmful effects of synthetic ingredients is driving the demand for oral hygiene products with natural and plant-based ingredients. All these factors combined are set to drive the oral hygiene market to grow at a CAGR of more than 3% during 2022-2027.
Oral Hygiene Market Outlook 2022-2027 (USD Billion)
The oral hygiene market research report provides an overview of the current oral hygiene sector and its outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers a regional overview of oral hygiene across five regions including Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep dive insights. Furthermore, the report covers business-related information on some of the leading brands, key distribution channels, and packaging material insights.
Market Size (2022) | $44.7 Billion |
CAGR (2022-2027) | >3% |
Key Categories | Toothpaste, Toothbrushes & Replacement Heads, Mouthwash, Denture Care, Dental Floss, and Breath Freshners |
Key Regions | Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe |
High-Potential Countries | Vietnam, Malaysia, China, Brazil, Chile, UK, Switzerland, Czech Republic, Turkiye, and UAE |
Key Distribution Channels | Hypermarkets & Supermarkets, Convenience Stores, Parapharmacies/Drugstores, Chemists/Pharmacies, and Others |
Key Pack Material | Flexible Packaging, Rigid Plastics, Paper & Board, Rigid Metal, and Glass |
Key Pack Type | Tube, Blister Pack, Bottle, Bag/sachet, Carton-folding, and Others |
Key Leading Players | Colgate-Palmolive Company, Proctor & Gamble, GlaxoSmithKline, Unilever, Johnson & Johnson Services, and Private Label among others |
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Oral Hygiene Market Segmentation by Categories
The key categories in the oral hygiene market are toothpaste, toothbrushes & replacement heads, mouthwash, denture care, dental floss, and breath freshners. In 2022, the toothpaste category dominated the oral hygiene market share accounting for a value share of more than 51%, followed by toothbrushes & replacement heads.
Oral Hygiene Market Analysis by Categories, 2022 (%)
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Oral Hygiene Market Segmentation by Regions
The key regions in the oral hygiene market are Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific led the oral hygiene market with China emerging as the leading revenue-generating economy in the region. Rapid urbanization and rising disposable incomes in the Asia-Pacific region have enabled consumers to spend more on oral hygiene products. Furthermore, an increasing demand for personalized oral care products and varieties with natural ingredients is contributing to the growth of the oral hygiene sector in the Asia-Pacific. A strengthening preference for convenient options such as mouthwash and toothpaste tablets is also helping the market grow.
Oral Hygiene Market Analysis by Region, 2022 (%)
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Oral Hygiene Market – High Potential Countries
The key high-potential countries identified in the oral hygiene market are Vietnam, Malaysia, China, Brazil, Chile, the UK, Switzerland, Czech Republic, Turkiye, and UAE.
Oral Hygiene Market Segmentation by Distribution Channels
The key distribution channels in the oral hygiene market are hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, chemists/pharmacies, and others. In 2022, hypermarkets & supermarkets were the leading distribution channel, followed by convenience stores, and parapharmacies/drugstores.
Oral Hygiene Market Analysis by Distribution Channel, 2022 (%)
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Oral Hygiene Market Segmentation by Pack Materials
The key pack materials in the oral hygiene market are flexible packaging, rigid plastics, paper & board, rigid metal, and glass. In 2022, flexible packaging emerged as the mostly used pack material in the oral hygiene market, followed by rigid plastics.
Tube was the most widely used pack type in the oral hygiene sector in 2022, followed by blister pack and bottle.
Oral Hygiene Market Analysis by Pack Materials, 2022 (%)
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Oral Hygiene Market – Competitive Landscape
Some of the leading oral hygiene market players are Colgate-Palmolive Company, Proctor & Gamble, GlaxoSmithKline, Unilever, Johnson & Johnson Services, and Private Label among others. In 2022, Colgate-Palmolive Company accounted for the highest oral hygiene market share with some of the most prominent brands including Colgate, Darlie, Colgate – Plax, and Colgate – Total among others.
Oral Hygiene Market Analysis by Leading Players, 2022 (%)
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Reasons to Buy
- Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.
Procter & Gamble
GlaxoSmithKline
Unilever
Johnson & Johnson Services
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Frequently asked questions
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What was the oral hygiene market size in 2022?
The oral hygiene market size was valued at $44.7 billion in 2022.
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What will be the oral hygiene market CAGR during 2022-2027?
The oral hygiene market will grow at a CAGR of more than 3% during 2022-2027.
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Which was the leading category in the oral hygiene market?
The leading category in the oral hygiene market in 2022 was toothpaste.
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Which distribution channel dominated the oral hygiene market?
Hypermarkets & supermarkets were the largest contributing distribution channel in oral hygiene market in 2022.
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Who are the leading oral hygiene market players?
Colgate-Palmolive Company, Proctor & Gamble, GlaxoSmithKline, Unilever, Johnson & Johnson Services, and Private Label among others are some of the leading players in the oral hygiene market.
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