Consumer and Market Insights: Skincare in Japan
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The Japanese Skincare market is forecast to grow in value and volume terms during 2015-2020. The Facial Care category has the largest volume share, while the Body Care, Depilatories and Make-up remover categories are projected to witness fastest growth during 2015-2020. Japanese consumers prefer natural and organic products due to growing awareness of the potential risks of using synthetic and chemical ingredients. Demand for multi-functional products will increase due to busy lifestyles lead by Japanese consumers.
Scope
• Of the five categories analyzed, Body Care, Depilatories and Make-Up Remover will be the fastest growing value categories, registering a CAGR of 2.5% each during 2015-2020
• Drug Stores & Pharmacies is the leading distribution channel accounting for nearly one-third of the overall Skincare distribution
• The market in the country is highly competitive and is led by players such as Shiseido Company, Limited and Reckitt Benckiser Group plc
• Blurring gender Boundaries and On-The-Go are the major trends driving demand for Skincare products in Japan
Reasons to Buy
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Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
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Access the key and most influential consumer trends driving Skincare products consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
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Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
Ltd.
Shiseido Company Limited
Johnson & Johnson GmbH
Beiersdorf AG
Kao corporation
Fancl Corporation
Dr. Ci: Labo Co. Ltd..
Menard
Amway Corporation
Estée Lauder Inc.
Pierre Fabre Dermo-Cosmétique
Attenir Corporation
L'Occitane
L'Oréal Gr
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