Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2027
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Feminine Hygiene Market Growth Analysis Report Overview
The feminine hygiene market size was valued at $36.3 billion in 2022 and is forecast to register a CAGR of more than 4% during 2022–27. Rising consumer spending due to changing preferences among women for better-quality products and growing awareness for health and hygiene are the factors driving the feminine hygiene market.
Feminine Hygiene Market Outlook 2022-2027 (USD Billion)
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The feminine hygiene market research report provides an overview of the current feminine hygiene sector and its outlook in terms of ingredients, product claims, labelling, distribution, and packaging. The analysis also covers a regional overview of dairy and soy food across five regions including Asia-Pacific, Middle East & Africa, Americas, Western Europe, and Eastern Europe, highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions. The report assesses high-potential countries in each region and provides country-wise deep-dive insights. Furthermore, the report covers business-related information on some of the leading brands, key distribution channels, and packaging material insights.
| Market Size (2022) | $36.3 billion |
| CAGR (2022-2027) | >4% |
| Key Categories | · Sanitary Pads
· Pantiliners & Shields · Tampons · Women’s Disposable Razors & Blades · Internal Cleansers and Sprays |
| Key Regions | · Asia-Pacific
· Middle East and Africa · The Americas · Western Europe · Eastern Europe |
| High-Potential Countries | · Indonesia
· Vietnam · Canada · Peru · The UK · Others |
| Key Distribution Channels | · Hypermarkets & Supermarkets
· Convenience Stores · Parapharmacies/drugstores · Convenience stores · Others |
| Key Pack Material | · Flexible Packaging
· Paper & Board · Rigid Plastics |
| Key Pack Type | · Bag/sachet
· Carton-folding · Blister pack · Bottle · Tube |
| Key Leading Players | · Procter & Gamble
· Kimberly-Clark · Edgewell Personal Care · Johnson & Johnson Services · Unicharm · Private Label · Others |
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Feminine Hygiene Market Segmentation by Categories
The feminine hygiene market is categorised into sanitary pads, pantiliners & shields, tampons, women’s disposable razors & blades, and internal cleansers and sprays. In 2022, sanitary pads accounted for the highest share of the feminine hygiene market.
Feminine Hygiene Market Analysis by Categories, 2022 (%)
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Feminine Hygiene Market Segmentation by Regions
The key regions in the feminine hygiene market are Asia-Pacific, Middle East and Africa, the Americas, Western Europe, and Eastern Europe. In 2022, the Asia-Pacific region accounted for the highest share of the feminine hygiene market with China emerging as the leading country in terms of both value and volume share.
Rising disposable income and rapid urbanization in APAC countries are enabling working women to spend more on feminine hygiene products. Furthermore, rising number of hygiene-related initiatives for spreading awareness for the need for feminine hygiene solutions in developing countries are contributing to the feminine hygiene market share growth.
Feminine Hygiene Market Analysis by Region, 2022 (%)
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Feminine Hygiene Market – High Potential Countries
The key high-potential countries identified in the feminine hygiene market are Indonesia, Vietnam, Canada, the UK, Germany, and others. In 2022, Germany was the leading country in the feminine hygiene market. German consumers seek feminine hygiene products that are ethically produced, owing to ecological and animal welfare concerns. This trend is on the other hand encouraging manufacturers to launch products that are made using ethically sourced ingredients.
Feminine Hygiene Market Analysis by Countries, 2022 (%)
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Feminine Hygiene Market Segmentation by Distribution Channels
The key distribution channels in the feminine hygiene market are hypermarkets & supermarkets, convenience stores, parapharmacies/drugstores, convenience stores, others. In 2022, hypermarkets & supermarkets was the leading distribution channel, followed by e-retailers, parapharmacies/drugstores, and convenience stores.
Feminine Hygiene Market Analysis by Distribution Channel, 2022 (%)
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Feminine Hygiene Market Segmentation by Pack Materials
The key pack materials in the feminine hygiene market are flexible packaging, paper & board, and rigid plastics. In 2022, flexible packaging emerged as the most used pack material in the feminine hygiene market, followed by paper & boar. Similarly, bag/sachet was the most widely used pack type in the feminine hygiene sector in 2022, followed by carton – folding and blister pack.
Feminine Hygiene Market Analysis by Pack Materials, 2022 (%)
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Feminine Hygiene Market – Competitive Landscape
Some of the leading feminine hygiene market players are Procter & Gamble, Kimberly-Clark, Edgewell Personal Care, Johnson & Johnson Services, Unicharm, Private Label, and Others. In 2022, Procter & Gamble accounted for the highest feminine hygiene market share followed by Kimberly-Clark, Edgewell Personal Care, Johnson & Johnson Services, and Unicharm.
Feminine Hygiene Market Analysis by Leading Players, 2022 (%)
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Scope
This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes analysis on the following –
Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions—Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe—highlighting sector sizes, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in value share: Shows shifts in the value share of feminine hygiene within the health & beauty industry over 2017–27 at global and regional levels.
High-potential countries: Provides risk–reward analysis of the top two high-potential countries in each region based on market assessment, economic development, governance indicators,
sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2022–27, key challenges, consumer demographics, and key trends. It also includes regional analysis covering the future outlook for each region. Market size includes both on-trade and off-trade data, while only off-trade data is used in company and brand analysis, distribution analysis, and packaging analysis.
Competitive landscape: Provides an overview of the leading brands at a global and regional level. The section following this analyzes the product profile, value, and market share of private labels in each region.
Key distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2022. It covers “dollar stores”, variety stores and general merchandise retailers, cash & carries and warehouse clubs, convenience stores, department stores, e-retailers, hypermarkets & supermarkets, parapharmacies/drugstores, chemists/pharmacies, health & beauty stores, direct sellers, and others.
Packaging analysis*: The report provides percentage share (in 2022) and growth analysis (during 2022–27) for various pack materials, pack types, closures, and primary outer types based on volume sales of the feminine hygiene sector.
Key Highlights
Significant improvements in the feminine hygiene industry have been made worldwide, including increased knowledge of and conversations about menstruation health. Technology integration, reusable choices, and biodegradable goods have all adapted to consumers’ changing desires. Initiatives to provide universal accessibility of hygiene products have resulted from efforts to resolve access inequities and fight period poverty. The emergence of sustainability as a significant theme has sparked the development of eco-friendly alternatives. While cultural changes attempt to reduce the shame associated with menstruation, safety concerns have prompted careful examination of product contents. The industry continues to adapt to suit shifting customer requirements worldwide thanks to an expanding market and broad product line.
Reasons to Buy
- Manufacturing and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
- The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape, and demographic analysis, that can help companies gain insight into the country-specific nuances.
- The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion.
- To gain competitive intelligence about leading brands in the sector in the region with formation about their market share and growth rates.
Kimberly Clark
Edgewell Personal Care
Johnson& Johnson Services
Unicharm
Essity
Lil-Lets Group
Kao
Table of Contents
Table
Figures
Frequently asked questions
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What was the feminine hygiene market size in 2022?
The feminine hygiene market size was valued at $36.3 billion in 2022.
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What will be the feminine hygiene market CAGR during 2022-2027?
The feminine hygiene market will grow at a CAGR of more than 4% during 2022-2027.
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Which was the leading category in the feminine hygiene market?
Sanitary pads was the leading category in the feminine hygiene market in 2022.
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Which distribution channel dominated the feminine hygiene market?
Hypermarkets & supermarkets was the largest distribution channel in the feminine hygiene market in 2022.
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Who are the leading feminine hygiene market players?
Procter & Gamble, Kimberly-Clark, Edgewell Personal Care, Johnson & Johnson Services, Unicharm, Private Label among others are some of the leading players in the feminine hygiene market.
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