Feminine Hygiene Market Opportunities, Trends, Growth Analysis and Forecast to 2028

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Feminine Hygiene Market Report Overview

The feminine hygiene market size was $37.5 billion. The market will grow at a CAGR of more than 4% during 2023-2028. The following are some of the key highlights of the feminine hygiene market:

  • The potential long-term effects of exposing intimate areas to synthetic and potentially harmful chemicals are compelling women to seek safer alternatives.
  • Asia-Pacific represented the largest feminine hygiene market regional share in 2023.
  • Among all regions, private labels held their highest collective value share in the Western European feminine hygiene market.
  • In 2023, sanitary pads accounted for the highest share of the feminine hygiene market.

Feminine Hygiene Market Outlook, 2023-2028 ($ Billion)

Feminine Hygiene Market Outlook, 2023-2028 ($ Billion)

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The feminine hygiene market research report provides a detailed analysis of the countries in the region, the key challenges, the competitive landscape, and demographic analysis that can help companies gain insight into the country-specific nuances. Furthermore, this report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the industry.

Market Size (2023) $37.5 Billion
CAGR (2023-2028) >4%
Forecast Period 2023-2028
Historical Period 2018-2022
Key Categories ·       Sanitary Pads

·       Pantyliners & Shields

·       Tampons

·       Women’s Disposable Razors & Blades

·       Internal Cleansers & Sprays

Key Regions
  • Americas
  • Asia-Pacific
  • Eastern Europe
  • Middle East and Africa
  • Western Europe
Key Distribution Channels •         Hypermarkets & Supermarkets

•         Parapharmacies/Drugstores

•         E-Retailers

•         Convenience Stores

Key Pack Materials •         Flexible Packaging

•         Paper & Board

•         Rigid Plastics

Key Pack Types •         Bag/Sachet

•         Carton-Folding

•         Blister Pack

•         Bottle

•         Tube

Leading Companies •         Procter & Gamble

•         Kimberly-Clark Corporation

•         Edgewell Personal Care

•         Johnson and Johnson Services

•         Unicharm Corporation

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Feminine Hygiene Market Segmentation by Category

The key companies in the feminine hygiene market are sanitary pads, pantyliners & shields, tampons, women’s disposable razors & blades, and internal cleansers & sprays. Governments worldwide are undertaking initiatives to provide feminine hygiene products, especially sanitary pads, at a nominal cost. This has created a challenge for manufacturers in the sector to offer products at competitive prices to retain their market share.

Feminine Hygiene Market Growth Analysis by Category, 2023 (%)

Feminine Hygiene Market Analysis by Category, 2023 (%)

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Feminine Hygiene Market Segmentation by Regions

The key regions in the feminine hygiene market are the Americas, Asia-Pacific, Eastern Europe, Middle East and Africa, and Western Europe. In 2023, Asia-Pacific was the leading market for feminine hygiene products. Rising female participation in the workforce is positively impacting the sector expansion.

Feminine Hygiene Market Growth Analysis by Regions, 2023 (%)

Feminine Hygiene Market Analysis by Regions, 2023 (%)

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Feminine Hygiene Market Segmentation by Distribution Channel

The key distribution channels in the feminine hygiene market are hypermarkets & supermarkets, e-retailers, para pharmacies/drugstores, and convenience stores, among others. In 2023, hypermarkets & supermarkets was the leading distribution channel.

Feminine Hygiene Market Analysis by Distribution Channel, 2023 (%)

Feminine Hygiene Market Analysis by Distribution Channel, 2023 (%)

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Feminine Hygiene Market – Competitive Landscape

A few of the leading companies in the feminine hygiene market are:

  • Procter & Gamble
  • Kimberly-Clark Corporation
  • Edgewell Personal Care
  • Johnson and Johnson Services
  • Unicharm Corporation

In 2023, Procter & Gamble was the highest revenue contributor to the feminine hygiene market.

Feminine Hygiene Market Analysis by Companies, 2023 (%)

Feminine Hygiene Market Analysis by Companies, 2023 (%)

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Feminine Hygiene Market Segmentation by Pack Material

The key pack materials used in the feminine hygiene market are flexible packaging, paper & board, and rigid plastics. In 2023, flexible packaging was the most used pack material in the feminine hygiene market. The key pack types used in the feminine hygiene market were bag/sachet, carton-folding, blister pack, bottle, and tube. In 2023, bag/sachet was the most popular pack type in the feminine hygiene market.

Feminine Hygiene Market Analysis by Pack Material, 2023 (%)

Feminine Hygiene Market Analysis by Pack Material, 2023 (%)

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Segments Covered in the Report

Feminine Hygiene Category Outlook (Value, $ Billion, 2018-2028)

  • Sanitary Pads
  • Pantyliners & Shields
  • Tampons
  • Women’s Disposable Razors & Blades
  • Internal Cleansers & Sprays

Feminine Hygiene Regions Outlook (Value, $ Billion, 2018-2028)

  • Americas
  • Asia-Pacific
  • Eastern Europe
  • Middle East and Africa
  • Western Europe

 Feminine Hygiene Distribution Channel Outlook (Value, $ Billion, 2018-2028)

  • Hypermarkets & Supermarkets
  • Parapharmacies/Drugstores
  • E-Retailers
  • Convenience Stores

Feminine Hygiene Pack Materials Outlook (Value, $ Billion, 2018-2028)

  • Flexible Packaging
  • Paper & Board
  • Rigid Plastics

Feminine Hygiene Pack Type Outlook (Value, $ Billion, 2018-2028)

  • Bag/Sachet
  • Carton-Folding
  • Blister Pack
  • Bottle
  • Tube

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global feminine hygiene sector, analyzing data from 108 countries. It includes an analysis of the following:

  • Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions—Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe—highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
  • Change in consumption: Provides an overview of consumption changes in the overall cosmetics and toiletries (C&T) industry, including feminine hygiene products, over 2018–2028 at global and regional levels.
  • High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
  • Country and regional analysis: Provides deep-dive analysis of 10 high-potential countries, covering value growth during 2023–2028, key challenges, consumer demographics, and key trends. It also includes regional analysis, covering the future outlook for each region.
  • Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
  • Distribution channels: Provides an analysis of the leading distribution channels in the global feminine hygiene sector in 2023. It covers hypermarkets & supermarkets, e-retailers, para pharmacies/drugstores, convenience stores, chemists/pharmacies, health & beauty stores, department stores, cash & carries and warehouse clubs, “dollar stores”, variety stores and general merchandise retailers, direct sellers, and other retail channels.
  • Packaging analysis: The report provides percentage share (in 2023) and growth analysis (during 2023–28) for various pack materials, pack types, closures, and primary outer types based on volume sales of feminine hygiene products.

Key Highlights

Sanitary pads was the largest category in the year, followed by pantiliners & shields with. Among all the categories, sanitary pads and internal cleansers & sprays are set to record the fastest value CAGRs during 2023–2028. The feminine hygiene sector in the Americas is set to record the fastest value CAGR over the forecast period.

Reasons to Buy

  • Manufacturers and retailers seek the latest information on how the market is evolving to formulate their sales and marketing strategies. There is also a demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities for growth within the sector in the region.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, which can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Procter & Gamble
Kimberly-Clark Corporation
Edgewell Personal Care
Johnson and Johnson Services
Unicharm Corporation

Table of Contents

  • 1. Executive Summary
  • 2. Sector Overview

    • 2.1. Global Overview
    • 2.2. Americas Overview
    • 2.3. Asia-Pacific Overview
    • 2.4. Eastern Europe Overview
    • 2.5. MEA Overview
    • 2.6. Western Europe Overview
    • 2.7. Feminine Hygiene: Global Challenges

  • 3. Shift in C&T Value Share Patterns

    • 3.1. Change in Consumption Levels: Americas, 2018–28
    • 3.2. Change in Consumption Levels: Asia-Pacific, 2018–28
    • 3.3. Change in Consumption Levels: Eastern Europe, 2018–28
    • 3.4. Change in Consumption Levels: MEA, 2018–28
    • 3.5. Change in Consumption Levels: Western Europe, 2018–28

  • 4. Identifying High-Potential Countries by Region

    • 4.1. Identifying High-Potential Countries by Region
    • 4.2. Methodology – Identifying High-Potential Countries

  • 5. Country Deep Dive

    • 5.1. High-Potential Country Analysis
    • 5.2. Future Outlook

  • 6. Competitive Environment

    • 6.1. Leading Companies by Value – Global
    • 6.2. Leading Companies and Brands Share Analysis – Global
    • 6.3. Leading Companies and Brands Share Analysis by Region

  • 7. Competitive Landscape – Market Analysis
  • 8. Market Share of Private Labels

    • 8.1. Private Labels’ Share Analysis by Region
    • 8.2. Private Labels’ Share Analysis by Category

  • 9. Key Distribution Channels

    • 9.1. Share of Key Distribution Channels – Global and Regional Level

  • 10. Key Packaging Formats

    • 10.1. Growth Analysis by Key Pack Material and Pack Type
    • 10.2. Growth Analysis by Closure Type and Primary Outer Type

  • 11. Select Industry Metrics

    • 11.1. Global Patent Filings
    • 11.2. Global Job Analytics
    • 11.3. Global Deals

  • 12. Appendix
  • 13. Definitions
  • 14. About GlobalData

Table

Key categories by value and volume, 2022 vs 2027 – Global

Key categories by value and volume, 2022 vs 2027 – Asia-Pacific

Key categories by value and volume, 2022 vs 2027 – Middle East and Africa

Key categories by value and volume, 2022 vs 2027 – Americas

Key categories by value and volume, 2022 vs 2027 – Western Europe

Key categories by value and volume, 2022 vs 2027 – Eastern Europe

Indonesia: Category share

Indonesia: Consumption by age group

Indonesia: Consumption by education

Indonesia: Consumption by degree of urbanization

Indonesia: Volume share analysis of top 10 cities (%), 2017–22

Vietnam: Category share

Canada: Category share

Canada: Consumption by age group

Canada: Consumption by education

Canada: Consumption by degree of urbanization

Canada: Volume share analysis of top 10 cities (%), 2017–22

Peru: Category share

Peru: Consumption by age group

Peru: Consumption by education

Peru: Consumption by degree of urbanization

Peru: Volume share analysis of top nine cities (%), 2017–22

The UK: Category share

The UK: Consumption by age group

The UK: Consumption by education

The UK: Consumption by degree of urbanization

The UK: Volume share analysis of top 10 cities (%), 2017–22

Germany: Category share

Germany: Consumption by age group

Germany: Consumption by education

Germany: Consumption by degree of urbanization

Germany: Volume share analysis of top 10 cities (%), 2017–22

Sweden: Category share

Sweden: Consumption by age group

Sweden: Consumption by education

Sweden: Consumption by degree of urbanization

Sweden: Volume share analysis of top four cities (%), 2017–22

Poland: Category share

Poland: Consumption by age group

Poland: Consumption by education

Poland: Consumption by degree of urbanization

Poland: Volume share analysis of top 10 cities (%), 2017–22

Romania: Category share

Romania: Consumption by age group

Romania: Consumption by education

Romania: Consumption by degree of urbanization

Romania: Volume share analysis of top eight cities (%), 2017–22

Nigeria: Category share

Leading companies in the global feminine hygiene sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Global health & beauty industry patent filings, 2022

Health & beauty industry patent filings by leading companies, 2022

Total health & beauty industry patent filings for key markets, 2022

Total job postings in health & beauty industry by company, 2022

Job postings in health & beauty industry by theme, 2022

Deals in health & beauty industry by geography, 2022

Figures

Key categories by value and volume, 2022 vs 2027 – Global

Change in consumption value levels in overall health & beauty industry, 2022–27

Change in consumption levels in overall health & beauty industry – Asia-Pacific, 2017–27

Change in consumption levels in overall health & beauty industry – Middle East and Africa, 2017–27

Change in consumption levels in overall health & beauty industry – The Americas, 2017–27

Change in consumption levels in overall health & beauty industry – Western Europe, 2017–27

Change in consumption levels in overall health & beauty industry – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – The Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Indonesia: Volume share analysis of top 10 cities by category (%), 2022

Canada: Volume share analysis of top 10 cities by category (%), 2022

Peru: Volume share analysis of top nine cities by category (%), 2022

The UK: Volume share analysis of top 10 cities by category (%), 2022

Germany: Volume share analysis of top 10 cities by category (%), 2022

Sweden: Volume share analysis of top four cities by category (%), 2022

Poland: Volume share analysis of top 10 cities by category (%), 2022

Romania: Volume share analysis of top eight cities by category (%), 2022

Top five companies’ shares by brand (in value terms) in global feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Asia-Pacific feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Middle East and Africa feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Americas feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Western Europe feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Eastern Europe feminine hygiene sector, 2022

Key brands – internal cleansers & sprays, 2022

Key brands – pantiliners & shields, 2022

Key brands – sanitary pads, 2022

Key brands – tampons, 2022

Key brands – women’s disposable razors & blades, 2022

Private label value and share by region, 2017 and 2022

Private label value sales ($ miKey categories by value and volume, 2022 vs 2027 – Global

Change in consumption value levels in overall health & beauty industry, 2022–27

Change in consumption levels in overall health & beauty industry – Asia-Pacific, 2017–27

Change in consumption levels in overall health & beauty industry – Middle East and Africa, 2017–27

Change in consumption levels in overall health & beauty industry – The Americas, 2017–27

Change in consumption levels in overall health & beauty industry – Western Europe, 2017–27

Change in consumption levels in overall health & beauty industry – Eastern Europe, 2017–27

Identifying high-potential countries, risk–reward analysis – Asia-Pacific

Identifying high-potential countries, risk–reward analysis – Middle East and Africa

Identifying high-potential countries, risk–reward analysis – The Americas

Identifying high-potential countries, risk–reward analysis – Western Europe

Identifying high-potential countries, risk–reward analysis – Eastern Europe

Indonesia: Volume share analysis of top 10 cities by category (%), 2022

Canada: Volume share analysis of top 10 cities by category (%), 2022

Peru: Volume share analysis of top nine cities by category (%), 2022

The UK: Volume share analysis of top 10 cities by category (%), 2022

Germany: Volume share analysis of top 10 cities by category (%), 2022

Sweden: Volume share analysis of top four cities by category (%), 2022

Poland: Volume share analysis of top 10 cities by category (%), 2022

Romania: Volume share analysis of top eight cities by category (%), 2022

Top five companies’ shares by brand (in value terms) in global feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Asia-Pacific feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Middle East and Africa feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Americas feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Western Europe feminine hygiene sector, 2022

Top five companies’ shares by brand (in value terms) in Eastern Europe feminine hygiene sector, 2022

Key brands – internal cleansers & sprays, 2022

Key brands – pantiliners & shields, 2022

Key brands – sanitary pads, 2022

Key brands – tampons, 2022

Key brands – women’s disposable razors & blades, 2022

Private label value and share by region, 2017 and 2022

Private label value sales ($ million) and share (%) by category, 2022

Leading distribution channels by region (% share by value), 2022

Key categories by value and volume, 2022 vs 2027 – Asia-Pacific

Key categories by value and volume, 2022 vs 2027 – Middle East and Africa

Key categories by value and volume, 2022 vs 2027 – Americas

Key categories by value and volume, 2022 vs 2027 – Western Europe

Key categories by value and volume, 2022 vs 2027 – Eastern Europe

Indonesia: Category share

Indonesia: Consumption by age group

Indonesia: Consumption by education

Indonesia: Consumption by degree of urbanization

Indonesia: Volume share analysis of top 10 cities (%), 2017–22

Vietnam: Category share

Canada: Category share

Canada: Consumption by age group

Canada: Consumption by education

Canada: Consumption by degree of urbanization

Canada: Volume share analysis of top 10 cities (%), 2017–22

Peru: Category share

Peru: Consumption by age group

Peru: Consumption by education

Peru: Consumption by degree of urbanization

Peru: Volume share analysis of top nine cities (%), 2017–22

The UK: Category share

The UK: Consumption by age group

The UK: Consumption by education

The UK: Consumption by degree of urbanization

The UK: Volume share analysis of top 10 cities (%), 2017–22

Germany: Category share

Germany: Consumption by age group

Germany: Consumption by education

Germany: Consumption by degree of urbanization

Germany: Volume share analysis of top 10 cities (%), 2017–22

Sweden: Category share

Sweden: Consumption by age group

Sweden: Consumption by education

Sweden: Consumption by degree of urbanization

Sweden: Volume share analysis of top four cities (%), 2017–22

Poland: Category share

Poland: Consumption by age group

Poland: Consumption by education

Poland: Consumption by degree of urbanization

Poland: Volume share analysis of top 10 cities (%), 2017–22

Romania: Category share

Romania: Consumption by age group

Romania: Consumption by education

Romania: Consumption by degree of urbanization

Romania: Volume share analysis of top eight cities (%), 2017–22

Nigeria: Category share

Leading companies in the global feminine hygiene sector (% share by value), 2022

Key pack material volume share (%), 2022

Annual volume growth by pack material (%), 2017–27

Key pack type volume share (%), 2022

Annual volume growth by pack type (%), 2017–27

Key closure type volume share (%), 2022

Annual volume growth by closure type (%), 2017–27

Key primary outer type volume share (%), 2022

Annual volume growth by primary outer type (%), 2017–27

Global health & beauty industry patent filings, 2022

Health & beauty industry patent filings by leading companies, 2022

Total health & beauty industry patent filings for key markets, 2022

Total job postings in health & beauty industry by company, 2022

Job postings in health & beauty industry by theme, 2022

Deals in health & beauty industry by geography, 2022

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