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Sector Analysis
APAC Non-Alcoholic Beverages Sports Sponsorship Landscape, 2023 – Analysing Biggest Deals, Sports League, Brands and Case Studies
The non-alcoholic beverages sector accounts for an estimated annual spend of $83.09 million in sports sponsorship in APAC for 2023. There are 179 different brands currently engaged in sports sponsorship agreements across APAC. Coca-Cola is the most active brand in the sector in 2023, thanks to partnerships with organizations and teams including V8 Supercars Australia, Thai League 1, and FC Seoul. Coca-Cola’s total sponsorship spend within APAC accounts for more than 17 percent of total sector spend within the region....
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Sector Analysis
Global Sports Drinks 2019 – Key Insights and Drivers Behind the Sports Drinks Market Performance
Consumers are embracing new health & wellness trends, and as a result are adopting new fitness regimes and are avoiding soft drinks that have detrimental health effects. Sugar and calorie count play an integral part into consumer choice, all as a part of moderating intake. For sports drinks, this has had mixed results, and although globally the low calorie segment has grown, brands have innovated towards this trend. Regions including North America, who have a looming sugar tax, and a...