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Innovation Ranking
NewInnovation Ranking – TripAdvisor Inc
TripAdvisor Inc (TripAdvisor) is an operator of an online travel platform. The company helps its customers to book, experience, and plan a perfect trip through its Tripadvisor website and mobile apps. It offers various services such as price comparison tools, user-generated content, online reservations, and other related services for accommodations, restaurants, destinations, and travel activities. The company owns and operates a range of travel media businesses and brands, operating through different websites, comprising www.cruisecritic.com, www.bokun.io, www.helloreco.com, www.niumba.com, www.seatguru.com, and www.holidaylettings.co.uk,...
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Thematic Analysis
NewEcommerce Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Consumers expect a seamless digital experience when shopping online, and central to this is a safe and secure payment process. Digital payments is an important theme for ecommerce companies, with all of the top five companies in the thematic screen of GlobalData’s ecommerce sector scorecard scoring at least 4 out of 5 in this theme. Additionally, the top three ranked companies (Visa, Mastercard, and Klarna) all provide consumer payment services, highlighting the importance of this aspect of ecommerce.
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Thematic Analysis
NewAdvertising Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Advertising has been caught up in the artificial intelligence (AI) frenzy and will be one of the industries most disrupted by AI. Generative AI is reshaping advertisers’ practices through tailored, effective ads and dynamic campaigns that evolve according to consumer response. As a result, the relationship between technology, artists, and brands paying for campaigns will profoundly change over the coming years. There is a real concern that advertisers will divert their money into AI-generated art rather than paying artists and...
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Thematic Analysis
NewSocial Media Sector Scorecard, Q1 2024 Update – Thematic Intelligence
Gen Z favorite TikTok has grown very quickly over the last few years, reaching more than a billion users. However, there are signs that TikTok's growth has begun to plateau for the first time since its launch in 2016. It has also been caught in the US-China geopolitical tensions, with US lawmakers introducing legislation that would ban app stores from distributing TikTok unless ByteDance, its Chinese owner, divests control of the popular video-sharing platform. In the meantime, Instagram's push into...
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Company Insights
Innovation and Patenting activity of TripAdvisor Inc Q4 2023
GlobalData, the industry analysis specialist, has released its latest company patent databook "Innovation and Patenting activity of TripAdvisor Inc Q4 2023". The databook highlights patenting activity of the company in terms of growth in filings and grants, regions protected, impact of various themes, sector applicability of technologies protected. It provides contextual analysis of technical peers, their strategy, dominance (Grant share) and their recent activities. This is an on-demand databook that will be delivered upon request. The report will be delivered...
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Sector Analysis
NewOnline Travel Market Trends and Analysis by Service Type, Region and Segment Forecast to 2030
Accessing the in-depth insights from the ‘Online Travel’ report can help: Gain a valuable understanding of the current and future state of the market, allowing businesses to make informed decisions about market entry, product development, and investments. Identify competitors' capabilities to stay ahead in the market. Identify segments and get an understanding of various stakeholders across different stages of the entire value chain. Anticipate changes in demand and adjust the business development strategies. Identify potential regions and countries for growth opportunities. How is our ‘Online...
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Thematic Analysis
Online Travel – Thematic Intelligence
Online Travel Thematic Report Overview Increased digitization, greater mobile phone usage, and the proliferation of the internet are the key factors driving the rapid and healthy growth of the online travel market. The online travel industry has been prioritizing personalization as loyalty to a particular brand is being replaced by a traveler's loyalty to their preferences. In addition, social media has become a strategic channel for marketing and customer service. The online travel thematic intelligence report gives you an in-depth...
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Analyst Opinions
Online Travel Market Trends and Analysis by Advertising Activity, Challenges, Opportunities and Case Studies, 2023 Update
Online Travel Market Trends Analysis Report Overview The online travel market size in 2022 was estimated at $660.95 billion. The growth is attributed to the effective COVID-19 vaccination programs that contributed to the easing of travel restrictions. Moreover, COVID-19 accelerated the need for travel and tourism companies to adopt a digital strategy as the global pandemic highlighted the need to reduce physical contact, and consumers are still more likely than before to carry out transactions online. Travelers’ requirements are constantly...
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Thematic Analysis
Low Cost Evolution Travel and Tourism – Thematic Intelligence
Low-Cost Evolution Travel and Tourism Thematic Report Overview Travel companies are targeting a wider range of customers as airfares and hotel tariffs have become affordable in recent years. The travel industry now encompasses every type of traveler, and this has resulted in the rising popularity of low-cost travel and tourism operators. Travel apps such as Airbnb and Uber have been at the forefront of the low-cost evolution. These apps shape travelers’ spending habits by sending push notifications regarding last-minute deals...
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Thematic Analysis
Social Media in Retail and Apparel – Thematic Intelligence
Social Media in Retail and Apparel Thematic Report Overview The apparel and health & beauty sectors are increasingly adopting social media platforms and influencer marketing to promote their products and becoming purchasing channels. Adverts and paid partnerships with celebrities and influencers, especially on Instagram, are used exhaustively by apparel and health & beauty brands to expand their reach and appeal, especially among Gen Z shoppers. The purchasing preferences of these shoppers are greatly influenced by what they see on social...