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Company Insights
Business of the FIFA World Cup 2022 – Property Profile, Sponsorship and Media Landscape
The total FIFA sponsorship revenue is estimated to be $1.70 billion in 2022. FIFA and the Qatar World Cup itself this year actively boast 27 unique partnerships. The German DFB is the highest-earning national federation from sponsorship deals this year. The Business of FIFA report gives a detailed overview of the commercial landscape, team operations, and its social media position. It also provides key insights into the business operations of 32 competing world cup teams, as well as the sponsorship...
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Sector Analysis
FIFA World Cup 2022 Kit Suppliers Market – Analyzing Sponsorship Deal Values, Brand Coverage, Spend, and Visibility
Nike will boast the largest number of individual deals at this year's competition, with only two other brands (Adidas and PUMA) set to boast more than one major team deal. The Adidas and Nike kits for Germany and France will rank as the two most lucrative kit deals ta Qatar, as both rival brands invest heavily in the two most recent World Champions. Nike's large portfolio ensures they will receive the greatest visibility across the tournament, with their kit guaranteed...
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Case Studies
UEFA Womens European Championships Business, Case Studies, Tourism Impact, Sponsorship and Media Landscape, 2022
Big interest from home crowds and sell-out crowds have already been linked to the 2022 competition. The 17 official sponsors’ list includes five local sponsors signed specifically for the competition in England.12 of these deals are linked to the wider UEFA federation, meaning cost is also linked to affiliation with other major international and club-based competitions. Across Europe, the tournament will be accessible on the free-to-air market, opening up the action to the biggest audiences possible. TV audiences have continued...
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Sector Analysis
AFCON – Post Event Analysis
An analysis of the recent AFCON event, including a look at its sponsorship portfolio, broadcasters and viewership.
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Thematic Analysis
The Business Of Top European Soccer
The reports in this pack provide an overview of the commercial landscape in the top five leading European soccer leagues. The featured leagues are La Liga, English Premier League, Ligue 1, Serie A and the Bundesliga. The reports take a look at the commercial landscape of the leading leagues heading into the new 2021-22 season, looking at all the main commercial revenue streams available as well as the impact COVID-19 has had. Further to this, the report breaks down the...
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Company Insights
Business of Concacaf – Property Profile, Sponsorship and Media Landscape
This report takes a closer look at the commercial value of Concacaf's international competition portfolio, as well as the major international soccer governing bodies which compete within these competitions. Considering the kit supplier market for federations in North and Central America and the Caribbean, the report will look at which brands see the most value in Concacaf nations, its biggest deals and most valued federations.