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Consumer Insights
Multi-stop Tourism: Market Trends, Destinations, Challenges and Opportunities, 2026 Update
This key trends report provides valuable insight into multi-stop tourism. This key trends report analyzes and explains the multi stop tourism sector including insights into multi stop travelers, market trends, consumer trends, destinations, company case studies, challenges and opportunities. This report helps to understand the overview of multi stop tourism, trends in multi stop tourism, and the traveler demographics that prefer to undertake multi stop travel. This report explores the effect to the economy due to multi stop travel.
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Product Insights
The Business of the Premier League 2026-27
The "Business of the Premier League 2026-27" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the highest profiled men's soccer league in England and Wales. The report highlights the media rights landscape and sponsorship portfolios of the league and its teams landscape. The report takes provides an in-depth analysis of the biggest commercial agreements within the league and current market landscape for the 2026-27 season. Betting shirt sponsorship comes...
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Sector Analysis
Sponsorship Sector Report - Consumer Goods - APAC 2026
This report provides an overview of the Consumer Goods APAC sector. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. APAC consumer goods sponsorship reached $176.0 million in 2025, but underlying growth increasingly comes from renewable team and league agreements, not one-off Olympic packages, which previously distorted annual spending patterns. Sports equipment remained the largest category, generating $72.6 million across...
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Sector Analysis
Sponsorship Sector Report - Technology, Media, and Telecommunications (TMT) - Americas 2026
This report provides an overview of the technology, media, & telecommunications Americas sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. While Americas TMT deal volume grew 58.1% from 2020 to 2025, average deal values declined. Investment remained heavily concentrated in North America, where mature assets command the highest sponsorship premiums. TMT brands in the Americas prioritize premium...
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Sector Analysis
Sponsorship Sector Report - Alcoholic Beverages - Americas 2026
This report provides an overview of the Alcoholic Beverages Americas sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Alcohol sponsorship across the Americas reached $1.73 billion annually in 2025, led overwhelmingly by AB InBev, as deal volume outpaced value growth and brands navigated moderation, premiumization, and fragmented audiences. American football commands alcohol sponsorship value through NFL scale,...
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Sector Analysis
Sponsorship Sector Report - Gambling and Betting - Americas 2026
This report provides an overview of the gambling & betting sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. The gambling and betting industry across the Americas region spent over $1.45bn on sports sponsorship annually by 2025 — a 145% increase from 2020. Soccer is the largest sport in terms of annual value in 2025...
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Thematic Analysis
Augmented Reality in Sport: Strategic Intelligence
An analysis of the Augmented Reality in Sport sector, which provides a detailed, easy to follow overview of the augmented reality in sport sector, including a look at the key leaders of the sector's value chain. AR will become an $87 billion market by 2030: Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. According to GlobalData forecasts, global AR market revenue will exceed $87 billion by 2030, up from nearly...
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Product Insights
The Business of Major League Baseball (MLB) 2026
The "Business of MLB 2026" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the highest profiled men's baseball league in the United States and Canada. The report highlights the media rights landscape and sponsorship portfolios of the league and its teams landscape. The report takes provides an in-depth analysis of the biggest commercial agreements within the league and current market landscape in 2026. League sponsorship passes $1bn, from portfolio...
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Sector Analysis
Sponsorship Sector Report - Consumer Goods Americas 2026
This report provides an overview of the consumer goods Americas sector globally. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. From 2020–2025, consumer goods sports sponsorship across the Americas grew sharply. Value rose 43.9% (7.6% CAGR) and volume increased 66.4%. Brands shifted from passive logos to performance-led activations. This strategy optimizes results for value-conscious shoppers. American football leads annual...
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Sector Analysis
Sponsorship Sector Report - Non-Alcoholic Beverages - Americas 2026
This report provides an overview of the non-alcoholic beverages sector across the Americas region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. The non-alcoholic beverages industry across the Americas spent $1.10bn annually on sports sponsorship in 2025—an increase of 39.1% from 2020. Soft drinks remain the dominant sub-sector, but energy drink brands are growing faster. Since 2020, soft drinks’...
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