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Sector Analysis
Sector Briefing: FIFA World Cup 2026 Media Rights Analysis
Report Value Proposition – Why Do FIFA World Cup Media Rights Matter? The FIFA World Cup remains the world's most valuable sporting event for broadcasters, media companies, sponsors, and rights holders. The expanded 48-team tournament in 2026 introduces significantly more matches, creating new commercial opportunities while reshaping the global media rights landscape across television, streaming, and digital platforms. GlobalData's 2026 FIFA World Cup Media Rights Analysis provides a comprehensive assessment of broadcasting revenue, regional media rights agreements, broadcaster coverage, and...
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Sector Analysis
Sector Briefing: FIFA World Cup 2026 Kit Supplier Report
This report provides an overview of the 2026 FIFA World Cup's Kit Supplier landscape. It explores am overview of the tournament's kit supplier market, including a deep dive into the most active brands. The 2026 tournament is set to feature 48 nations and 13 kit manufacturers. The manufacturer variety is a new record, surpassing the 1998 and 2002 tournaments where 12 manufacturers provided kits. The “Big 3” sportswear brands (adidas, Nike and PUMA) will supply 77.08% of the competing teams...
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Sector Analysis
Post Event Analysis: NCAA Basketball Finals 2026
Why Does the 2026 NCAA Basketball Finals Matter for the Sports Business? The 2026 NCAA Basketball Finals demonstrate the continued commercial strength and audience reach of March Madness across sponsorship, broadcasting, ticketing, and team partnerships. The report provides an analysis of the recent 2026 NCAA Basketball Finals, covering the sponsorship portfolio, broadcasters, attendance, ticketing, viewership, and commercial dynamics surrounding the event. The NCAA’s Corporate Champions program remains a major commercial anchor, with AT&T, Capital One, and Coca-Cola each investing $10–30...
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Product Insights
The Business of the Esports 2026
Report Value Proposition – Why Does the Business of Esports Matter? Esports has evolved into one of the world's fastest-growing sports and entertainment industries, attracting millions of viewers, global sponsors, media companies, publishers, and investors. As competitive gaming continues to expand across digital platforms, organizations must understand the commercial trends driving audience growth, sponsorship investment, media rights, and tournament development. GlobalData's Business of Esports 2026 provides a comprehensive analysis of the commercial ecosystem surrounding professional video gaming. The report explores...
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Sector Analysis
Post Event Analysis - World Snooker Championship 2026
An analysis of the recent 2026 World Snooker Championship, including a look at its sponsorship portfolio, broadcasters, attendance and ticketing. Broadcasters: The 2026 World Snooker Championship was broadcast by 14 networks, including five based in China: Migu, CBSA-WPBSA Academy, CCTV, Huya.com, and Rigour Media. Viewership: The 2026 World Snooker Championship final peaked at 4 million TV viewers in the UK, the highest since 2022 and up 25% year-on-year, while the tournament delivered 120m BBC viewer hours, 27.6m iPlayer streams, and...
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Thematic Analysis
Women in Sport: Strategic Intelligence
Report Value Proposition – Why Does Women's Sport Matter for the Sports Business? Women's sport is entering a new era of commercial growth, fueled by increasing media coverage, rising fan engagement, and growing investment from broadcasters, sponsors, and governing bodies. As audiences expand and commercial opportunities multiply, women's sport is becoming one of the fastest-growing segments within the global sports industry. GlobalData's Women in Sport Theme Analysis report examines the evolution of the women's sport ecosystem, providing a comprehensive overview...
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Product Insights
The Business of the IPL 2026
Why Does the Indian Premier League Matter? The Indian Premier League is a major commercial force in global cricket, generating value through media rights, sponsorship, franchise ownership, team partnerships, and other commercial rights. The Business of IPL 2026 report provides a detailed view of the league’s commercial landscape, highlighting its key revenue streams, media rights, sponsorship portfolios, franchise activity, social media presence, and comparisons with leading global sports competitions. You can use this report to: Understand the IPL’s key commercial...
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Sector Analysis
Sponsorship Sector Report - Clothing Apparel and Accessories 2026
Why Does Sports Sponsorship in Apparel Matter? Sportswear remains central to sports sponsorship, helping brands connect with athletes and fans through match kits, training wear, lifestyle merchandise, and licensing opportunities. GlobalData’s Sports Sponsorship on Apparel, Clothing and Accessories Market Analysis provides a global overview of the sector, examining major apparel brands and the evolution of sports sponsorship across clothing, apparel, and accessories. The global sports apparel retail market is projected to grow from $229.6 billion in 2026 to $325.2 billion...
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Sector Analysis
Post Event Analysis - Guinness Six Nations 2026
An analysis of the recent Guinness Six Nations, including a look at its sponsorship portfolio, broadcasters, prize money attendance and ticketing. Streaming complements free-to-air in the UK: The UK media deal preserves free-to-air reach through BBC, ITV and S4C, with added layers from Premier Sports. Audience demand remained strong: The 2026 Guinness Men's 6 Nations was streamed just under 15 million times across 10 matches on ITVX, up on last year's digital performance. ITV Split-Screen Ads (Monetization vs Experience): ITV...
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Product Insights
The Business of the EFL Championship 2025-26
The "Business of EFL Championship 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a look at the second tier of English soccer. The report highlights the media rights landscape and sponsorship portfolios of the league and the 24 competing teams. The report also takes a closer look at other key commercial revenue streams including ticket revenue and the value of the EFL Championship Playoff Final. The report also explores the overall...
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