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Thematic Analysis
Sport Predictions 2026: Strategic Intelligence
An analysis of the biggest sporting trends that are likely to impact the sporting world, and the ways in which that might happen. 2025 saw the sports industry reckon with a shifting landscape, with new and existing challenges making the industry take stock and reevaluate how best to navigate some of the challenges being felt across the industry. From a shifting media rights landscape, the growth and opportunities presented by AI, the geopolitical challenges presented by a less secure world...
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Sector Analysis
Sponsorship Sector Report - Non-Alcoholic Beverages APAC 2025
This report provides an overview of the non-alcoholic beverages sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Changing Landscape: APAC non-alcoholic beverage sponsorship is expanding, with annual value rising from $112.31 million in 2020 to 142.12 million in 2025, driven by health-focused consumption and rapid growth in functional, low- and no-sugar drinks. Leading Sport:...
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Thematic Analysis
FDI Trends in LATAM (2025)
Foreign Direct Investment (FDI) in the Latin American (LATAM) region is projected to increase in 2025, sculpted by commodity demand, competing US-Chinese investments, and expanded bilateral trade agreements conductive of FDI inflows. According to GlobalData’s FDI database, opened Greenfield FDI projects are projected to increase by ~1.8% in 2025, preceding consecutive years of growth in 2022, 2023 and 2024. Bucking the global trend, Foreign Direct Investment (FDI) in the Latin American (LATAM) region is projected to increase in 2025, sculpted...
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Product Insights
The Business of the Saudi Pro League 2025-26
The "Business of the Saudi Pro League 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of Saudi Arabian soccer, and one of the biggest in Middle East. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 18 competing teams. The report also looks...
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Product Insights
The Business of the Bundesliga 2025-26
The "Business of the Bundesliga 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of German soccer, a league regarded as the best in the world. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 18 competing teams. The report also looks at market...
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Sector Analysis
Sponsorship Sector Report - Automotive EMEA 2025
This report provides an overview of the automotive sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Changing Landscape: Automotive brands’ sports sponsorship investment has seen an overall decline since 2020, mainly due to rising car prices and shifting consumer preferences toward older vehicles, reducing demand and sponsorship impact. Leading Sport: Soccer dominates automotive sponsorship...
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Product Insights
The Business of Major European Soccer Front-of-Shirt Markets 2025-26
Understand the Business of Front-of-Shirt Sponsorship in European Soccer Front-of-shirt sponsorship remains one of the most valuable commercial assets in European soccer. This report provides a deep dive into the highest divisions across ten major European leagues, analysing the evolving sponsorship landscape at both domestic and continental levels. From leading brands to dominant leagues, it highlights where the money is flowing and how partnerships are shaping the business of the sport. Report Value Proposition – Why This Matters for You...
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Product Insights
The Business of Major European Soccer Kit Supplier Markets 2025-26
Understand the Business of Soccer Kit Supplier Markets Kit sponsorship and supplier deals are a core revenue stream in European soccer, shaping both club finances and brand visibility. This report provides a deep dive into the kit supplier landscape across ten major European leagues. It highlights how brands compete at both domestic and continental levels. Moreover, it offers a clear view of how the market has evolved since the 2020/21 season, helping you track long-term trends. Report Value Proposition –...
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Thematic Analysis
FDI Trends in the Middle East (2025)
Following a period of significant Foreign Direct Investment (FDI) growth from 2019 to 2023, the inflow of FDI into the Middle East (ME) has slowed down due to risk premiums affecting investor confidence. Capital market reforms, eased equity caps, and limited FDI screening adopted by the likes of Saudi Arabia and the UAE have made material differences to making nations more compatible with global markets. Still, FDI projects opened in the ME region declined by 10.6% YoY in 2024, according...
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Product Insights
The Business of Women's Super League (WSL) 2025/26
The "Business of Women's Super League (WSL) 2025/26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the soccer league in England. The report explores the broadcast rights linked to the competition and its participating teams. Specifically, it looks at the main media and sponsorship rights for the league, as well as the kit supplier, front-of-shirt, and sleeve sponsorship partnerships across all 12 competing teams. The report also looks...
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