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Product Insights
The Business of NBA 2025-26
The "Business of the NBA 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a closer look at the most followed sports league in North America. The report highlights the media rights landscape and sponsorship portfolios of NBA, a long with a comprehensive overview into the team sponsorship market, highlighting Nikes kit supplier contract with the league and all team patch partners. The report also looks the in-season competitions - namely the...
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Sector Analysis
Sponsorship Sector Report - Alcoholic Beverages - EMEA 2025
This report provides an overview of the alcoholic beverages sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Overview: EMEA alcoholic-beverage sports sponsorship has evolved toward more selective, high-impact partnerships that emphasize responsible consumption and increasingly spotlight non/low-alcohol products to align with growing health consciousness and tighter advertising scrutiny. Sport Analysis: Across EMEA, alcoholic...
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Sector Analysis
Sponsorship Sector Report - Consumer Goods EMEA 2025
This report provides an overview of the consumer goods sector across the EMEA region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Market Size & Stability: EMEA consumer goods sponsorship remains high-volume and stable. Deal count rose from 1,175 (2020) to 1,433 (2024) then eased to 1,381 (2025). Annual spend stayed rangebound, peaking at $697.81 million (2021) and ending...
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Product Insights
The Business of UEFA club competitions 2025-26
The "Business of the UEFA club competitions 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the three continental soccer tournaments run by UEFA. The report highlights the media rights landscape and sponsorship portfolios of all three competitions. The report also explores the front-of-shirt market and kit supplier market across all competing teams. The report also looks hosting rights, social media numbers and makes an assessment on the...
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Sector Analysis
Post Event Analysis - British & Irish Lions Tour 2025
Understand the Commercial Impact of the 2025 Lions Tour The 2025 British & Irish Lions Tour 2025 offers a strong case study in sports commercialisation, combining global media reach, high-value sponsorships and record attendance. This report helps you understand how the tour performed across key commercial areas, including broadcasting, sponsorship and ticketing. As a result, you can better assess how major sporting events are monetised and scaled. Report Value Proposition – Why This Matters for You This report goes beyond...
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Thematic Analysis
Sport Predictions 2026: Strategic Intelligence
An analysis of the biggest sporting trends that are likely to impact the sporting world, and the ways in which that might happen. 2025 saw the sports industry reckon with a shifting landscape, with new and existing challenges making the industry take stock and reevaluate how best to navigate some of the challenges being felt across the industry. From a shifting media rights landscape, the growth and opportunities presented by AI, the geopolitical challenges presented by a less secure world...
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Sector Analysis
Sponsorship Sector Report - Non-Alcoholic Beverages APAC 2025
This report provides an overview of the non-alcoholic beverages sector across the APAC region. It explores all the main active brands in the sector as well as details the movement in the sector over the last few years in the sports sponsorship industry. Changing Landscape: APAC non-alcoholic beverage sponsorship is expanding, with annual value rising from $112.31 million in 2020 to 142.12 million in 2025, driven by health-focused consumption and rapid growth in functional, low- and no-sugar drinks. Leading Sport:...
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Thematic Analysis
FDI Trends in LATAM (2025)
Foreign Direct Investment (FDI) in the Latin American (LATAM) region is projected to increase in 2025, sculpted by commodity demand, competing US-Chinese investments, and expanded bilateral trade agreements conductive of FDI inflows. According to GlobalData’s FDI database, opened Greenfield FDI projects are projected to increase by ~1.8% in 2025, preceding consecutive years of growth in 2022, 2023 and 2024. Bucking the global trend, Foreign Direct Investment (FDI) in the Latin American (LATAM) region is projected to increase in 2025, sculpted...
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Product Insights
The Business of the Saudi Pro League 2025-26
The "Business of the Saudi Pro League 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of Saudi Arabian soccer, and one of the biggest in Middle East. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 18 competing teams. The report also looks...
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Product Insights
The Business of the Bundesliga 2025-26
The "Business of the Bundesliga 2025-26" report is part of the GlobalData's 'Business of' series of sport competition profiles. The report takes a deep dive into the highest division of German soccer, a league regarded as the best in the world. The report explores the biggest rights across the league, specifically looking at the main media and sponsorship rights attached, as well the biggest sponsorship rights and annual values of the 18 competing teams. The report also looks at market...
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