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Track & Monitor
World Baseball Classic, 2023 – Event Analysis
World Baseball Classic, 2023 Report Overview The annual sponsorship revenue for World Baseball Classic 2023 is estimated to be $29.95 million. Japan emerged victorious in the final, beating the co-hosts USA 3-2 and securing their third World Baseball Classic title after triumphs in 2006 and 2009. Japan went through the whole tournament undefeated, an incredible achievement, becoming only the second to do so after the Dominican Republic in 2013. World baseball classic, 2023 - post event analysis report provides an...
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Report Bundle
Sports Beverages Sponsorship – Report Bundle (5 Reports)
"Sports beverage sponsorship helps brands create awareness and reliability among a larger group of audiences. It also helps in brand positioning. Alcoholic, as well as non-alcoholic beverages, seeks opportunities to promote the brand during various sports events and increase their respective brand value and awareness." As a part of this bundle, you will gain access to in-depth insights available in the following reports: Sponsorship Sector Report - Alcoholic Beverages APAC 2022 Sector Briefing - Alcoholic Beverages Sponsorship Landscape APAC 2022...
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Sector Analysis
Global Sports Drinks 2019 – Key Insights and Drivers Behind the Sports Drinks Market Performance
Consumers are embracing new health & wellness trends, and as a result are adopting new fitness regimes and are avoiding soft drinks that have detrimental health effects. Sugar and calorie count play an integral part into consumer choice, all as a part of moderating intake. For sports drinks, this has had mixed results, and although globally the low calorie segment has grown, brands have innovated towards this trend. Regions including North America, who have a looming sugar tax, and a...
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Analyst Opinions
Top Trends in Soft Drinks 2018: Exploring trends in soft drinks
"Top Trends in Soft Drinks 2018", covers key trends to watch within the soft drinks sector, drawing upon GlobalData's TrendSights framework, insight analysis, innovation intelligence and product examples. The alcoholic drinks sector represents a highly dynamic space for growth as consumers’ quest for experimentation continues to evolve. Overarching themes include a growing demand for 'craft' soft drink options, functional hybrid beverages, sustainable and ethical drinks, and beverages with added carbonation.
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Analyst Opinions
Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water
"Where Next for Bottled Water? Exploring consumer trends and innovation opportunities in bottled water", report outlines the key consumer trends and innovation opportunities within the bottled water category. The consumer backlash against sugar has initiated a shift in soft drink preferences away from high-sugar categories, such as carbonates and juice, and towards those perceived to be healthier, such as packaged, flavored, or enhanced waters. Many consumers are open to trying new and different varieties of bottled water products due to...
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Analyst Opinions
The Impact of Social Media on FMCG innovation: Exploring the opportunities presented by the rise of social media
"The Impact of Social Media on FMCG innovation", explores the impact that the internet is having on consumers' lives, and how brands can leverage social media to reach consumers in the digital age. This report focuses on various trends that demonstrate the impact that social media is having on consumer behavior and product development across different FMCG sectors. These trends include self-branding, sensory and indulgence, the rise of the social influencers, and digital activism. The future implications of social media...
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Consumer Insights
TrendSights Analysis: Personalized Health
Today's digitally savvy consumers are taking their personal wellbeing into their own hands by using products and services that address their specific health needs and help them "live better." As awareness increases, demand for more targeted health solutions continues to rise. "TrendSights Analysis: Personalized Health" looks at catering to demand for products that address specific health needs
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Consumer Insights
TrendSights Analysis: Added Functionality
Added Functionality explains how consumers’ desire for new experiences, as well as products that match multiple needs, are driving demand for products that convey additional benefits which previously weren’t offered by the product category.
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Case Studies
Failure Case Study: Gatorade Natural; The challenge of attaching “natural” to a commonly artificial product
Despite high hopes, PepsiCo was surprised that Gatorade Natural did not perform as expected. It was faced with poor sales that ultimately made the product an unsustainable proposition. PepsiCo announced in January 2014 that it had encountered a lack of resonance among Gatorade's core athletic consumer cohort, and had withdrawn Natural from sale. The marketing and distribution approach PepsiCo adopted looked half-hearted, and had an ultimately terminal result. Limited distribution was designed to amplify healthy associations, but succeeded in shielding...