-
Company Insights
NewDecoding Oreo’s YouTube Advertising Strategy in Q1 2024
The report on Oreo's advertising strategies on YouTube during the first quarter of 2024, focuses on key products such as Oreo Pacman, Oreo Pokemon, and Oreo Enrobed White. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Twist on it, Visual Appeal and Sensory Experience. Moreover, the report examines the overarching themes of Playful Tone, Humor and Engaging Characters infused into these campaigns. By synthesizing these insights, the report aims to...
-
Macroeconomic Analysis
NewUnited Arab Emirates (UAE) PESTLE Insights – A Macroeconomic Outlook Report
Mining, manufacturing, and utilities contributed 44.2% to the gross value added (GVA) in 2023, followed by financial intermediation, real estate and business activities (21.4%), and wholesale, retail, and hotels (13.4%). In nominal terms, the three sectors are forecast to grow by 5.3%, 5.6%, and 4.4%, respectively, in 2024. The Emirates of Abu Dhabi, Dubai, and Sharjah were among the best performing regions in the UAE in 2023, according to GlobalData cities database.
-
Company Insights
NewAffirm – Competitor Profile
Founded in 2012, Affirm was one of the earliest buy now pay later (BNPL) startups enabling consumers to pay for goods and services in installments. Its BNPL service was initially available online but was later extended to include in-store purchases. Founded in 2012, Affirm was one of the earliest buy now pay later (BNPL) startups enabling consumers to pay for goods and services in installments. Its BNPL service was initially available online but was later extended to include in-store purchases....
-
Consumer Insights
NewTobacco and Tobacco Products Packaging Industry Trends, Opportunities, Growth Analysis and Forecast to 2028
Volumes in the global tobacco and tobacco products packaging industry declined from 252 billion units in 2018 to 223.3 billion units in 2023, declining at a negative CAGR of 2.4% during 2018–23. Volumes will decline to 202.7 billion units in 2028, posting a negative CAGR of 1.9% during 2023–28. Paper and board was the most used pack material, accounting for a 96.7% volume share, followed by flexible packaging with a 1.9% share. It is set to decline to 202.7 billion...
-
Thematic Analysis
NewCybersecurity in Automotive – Thematic Intelligence
This report explains the Cybersecurity landscape across the automotive sector. It includes case studies, alternative datasets, value chains, sector scorecards, and an impact assessment. This report is useful to those wishing to understand how cybersecurity can be used across enterprise and consumer uses. We are entering the Code War era, where every digital device, no matter how small, can be weaponized through its unique code. Cybersecurity in vehicles has to be extensive, defending both the frontend and backend of vehicle...
-
Company Insights
NewManulife Financial Corp. (Manulife) – Digital Transformation Strategies
Manulife offers insurance products and financial services. It operates under the Manulife brand across Canada, Europe, and Asia, and under the John Hancock brand in the US. The company’s reporting segments are Asia, Canada, US, Global Wealth and Asset Management (Global WAM), and Corporate and Other. The Asia reporting segment offers insurance products and insurance-based wealth accumulation products across Asia. The Canada reporting segment offers insurance products, banking services and insurance-based wealth accumulation products in Canda. It also runs a...
-
Sector Analysis
NewWine Market Opportunities, Trends, Growth Analysis and Forecast to 2028
The global wine sector will increase in volume at a CAGR of 1.5% during 2023–28. Western Europe was the largest region, with a volume share of 51.9% in 2023. The US was the largest market, with a volume share of 15.6%. The increasing popularity of wine among young consumers will help the wine sector’s growth during 2023–28. Wine companies will invest in improving their technological capabilities and adopting sustainable packaging options. This report brings together multiple data sources to provide...
-
Sector Analysis
NewSouth America Destination Tourism Trends Insight by Type, Source Markets, Foreign Direct Investment and Future Opportunities, 2024 Update
Analysis of destination markets, infrastructure and attractions, main and emerging source markets, as well as risks and opportunities in South America. This report explores the types of travelers that visit the region as well as a SWOT analysis.
-
Sector Analysis
NewArgentina Cards and Payments – Opportunities and Risks to 2028
GlobalData’s ‘Argentina Cards and Payments: Opportunities and Risks to 2027' report provides detailed analysis of market trends in the Argentine cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cash, credit transfer, cards, direct debits, and cheques during the review-period (2020–24e). The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during...
-
Consumer Insights
NewPackaging Industry Trends, Opportunities, Growth Analysis and Forecast to 2028
Global packaging volumes increased from 3.7 trillion units in 2018 to 4.1 trillion units in 2023, recording a CAGR of 2% during 2018–23. Volumes are forecast to reach 4.5 trillion units in 2028, recording a CAGR of 2.1% during 2023–28. Asia-Pacific was the largest market in the global packaging industry with a 46.3% share of total volumes in 2023. The region will record the fastest CAGR of 2.9% during 2023–28. In 2023, rigid plastics held a 31.4% share of total...