Artificial Intelligence (AI) in Media – Thematic Intelligence

Explore trends and insights from the following data in our ‘Artificial Intelligence (AI) in Media’ thematic report:

• This report provides an overview of how AI is used in the media sector and identifies the key AI adopters and vendors in media.
• It offers forecasts for 2030 for the AI market and the impact of AI on the media industry.
• The report offers insights on the segments of the AI value chain (hardware, data management, foundational AI, advanced AI capabilities, and delivery) to invest, explore, or ignore, for media players.
• It offers an AI timeline and case studies for a better understanding of the theme.
• It highlights key M&A deals, patent trends, company filing trends, and other important information that you might need to gain a competitive edge.
• The leading adopters of AI in the media sector, the top specialist vendors for AI in the media sector, and cross-sector AI vendors.

How is the ‘Artificial Intelligence (AI) in Media’ thematic report different from other reports in the market?

• Position yourself for success by understanding how AI can help to solve the major challenges for the media industry.
• Identify the leading and specialist vendors of AI solutions for the media industry.
• Quickly identify attractive investment targets in the media industry by understanding which companies are most likely to be winners in the future based on our thematic scorecard.
• Gain a competitive advantage in the media industry over your competitors by understanding the potential of AI solutions in the future.

We recommend this valuable source of information to anyone involved in:

• Media Associations and Event Organisers/Managers
• Technology Leaders and Startups
• Business Development and Market Intelligence
• Investment Analysts and Portfolio Managers
• Professional Services – Investment Banks, PE/VC firms
• M&A/Investment, Management Consultants, and Consulting Firms

To get a snapshot of the artificial intelligence in media thematic report, download a free report sample

AI in Media Thematic Report Overview

The launch of ChatGPT in late 2022 has made artificial intelligence (AI) the most talked-about technology theme of 2023. Thus, the global AI market will grow significantly in the next few years. Media companies use AI to increase efficiency, improve productivity, and cut costs. They harness AI technologies to create unique user experiences, automate repetitive tasks, and empower creative and decision-making processes. Considering AI’s benefits and the recent surge of interest in generative AI, further AI adoption in the industry is guaranteed.

The Artificial Intelligence (AI) in Media thematic intelligence report assesses how AI, combined with other emerging technologies, can be used across the media value chain. It provides an overview of the current landscape, as well as key players, while also highlighting opportunities for the use of AI in the future. The report provides an industry-specific analysis based on GlobalData databases and surveys.

AI in Media – Industry Analysis

The AI market was valued at $81.3 billion in 2022. The market is expected to achieve a CAGR of more than 35% between 2022 and 2030. The increasing popularity of conversational platforms is also striking, as the market segment recorded the highest increase in revenue between 2022 and 2030. While it was the smallest segment in 2019, it will be close to the value of the AI consulting and support services market by 2030.

Global AI Market Revenue Segmented by Products and Services 2022-2030 ($ Billion)

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AI in Media - Value Chain Analysis

The AI value chain is split into five segments which are hardware, data management, foundational AI, advanced AI capabilities, and delivery.

Hardware: The hardware value chain can be further divided into semiconductors, cameras, sensors and lasers, and servers, among others. The AI hardware stack is not too dissimilar from any IT system, although parts such as semiconductors, cameras, sensors, and edge equipment are very AI-specific. On the other hand, servers, storage, and networking equipment are standard and not designed specifically for AI use cases.

AI Value Chain Analysis

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Leading AI Adopters

Some of the leading media companies currently deploying AI are:

• Bloomberg
• Bumble
• ByteDance

Leading AI Vendors

Some of the leading players within the AI theme are:

• Alibaba
• Alphabet (parent company of Google, Waymo, and DeepMind)
• Amazon

Specialist AI Vendors in Media

Some of the specialist AI vendors in the media sector are:

• Adobe
• Descript
• GumGum

To know more about the leading AI adopters, vendors, and specialist vendors, download a free report sample

Media Sector Scorecard

At GlobalData, we use a scorecard approach to predict tomorrow’s leading companies within each sector. Our sector scorecard has three screens: a thematic screen, a valuation screen, and a risk screen.

• The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
• The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.

• The risk screen ranks companies within a particular sector based on overall investment risk.

Media Sector Scorecard – Thematic Screen

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Scope

This report provides an overview of how AI is used in the media sector and identifies the key AI adopters and vendors in media.

Key Highlights

Generative AI engages with users through text or audio in natural language. Companies in the media sector have been investing heavily in it to augment their offerings, processes, and workflows. Despite fears that generative AI will threaten creative jobs, proponents say the reverse is true, and AI will take on more monotonous and mundane tasks, freeing creatives to focus on higher-value activity. Nevertheless, question marks remain regarding the accuracy and reliability of AI-generated content around functions with primary strategic importance like search ad spending.

AI has many use cases in the media sector that can add considerable value to media companies’ offerings. Perhaps the most common use for AI in the sector is creating customized user experiences. Through processing and analyzing user data, AI can develop personalized recommendations and targeted advertising to improve the user experience and increase engagement.

Reasons to Buy

AI is increasingly becoming mainstream in the media industry. Those who are late to adopt it will lose a competitive advantage. This report provides a detailed analysis of how AI can be used in media to solve the challenges of the sector and identifies the leading AI adopters and vendors in the sector.