Alcoholic Beverages Sector Scorecard – Thematic Research
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During the pandemic, consumer lifestyle changes have dramatically affected alcohol consumption occasions, with on-trade business shuttered by lockdowns, and a “new normal” persisting due to a much greater mix of consumers spending time in the home. Online purchasing and home delivery have become critical to brands across groceries, including alcohol.
Scope
As in other FMCG sectors, alcoholic beverage brands will start to use innovative practices and creative thinking on a more regular basis to keep up with consumer expectations and evolve operationally.
Wellness poses a perpetual challenge for alcoholic beverage brands, as health and alcohol are typically an uncomfortable pairing. This has not, however, prevented alcohol brands from exploring innovation opportunities and releasing new products that exhibit health claims or healthier positioning than historical products.
The challenge for alcoholic drinks brands has been managing and growing the inexorable shift to homebased occasions and the decline of the on-trade.
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Suntory
Diageo
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