Ready-to-Drink (RTD) Beverages Market Size, Share, Trends and Analysis by Region, Product, Pack Size, Material and Segment Forecast to 2027
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- Identify the key regions witnessing the highest number of market dynamic activities such as mergers and acquisitions and venture financing.
- Identify your competitors’ capabilities to stay ahead in the market.
- Identify promising segment analysis (Product Type, Pack Size Type, and Pack Material Type), growth drivers, challenges, regional trends, product portfolio, and markets to expand your geographical footprint for successful investment.
- Anticipate expected changes in demand and adjust your business development strategies.
How is our ‘RTD Beverages Market’ report different from other reports in the market?
- The report presents in-depth market sizing and forecast at a segment level for more than 20 countries including historical and forecast analysis for the period 2017-2027 for market assessment.
- Detailed segmentation by product type – Alcoholic Beverages and Non-Alcoholic Beverages
- Detailed segmentation by pack size type – 25cl, 33cl, 33.5cl, 50cl, and Others
- Detailed segmentation by pack material type – PET, Glass, Metal, Paper & Board, and Others
- The report offers macroeconomic, technological, and regulatory trends, along with driving and challenging factors impacting the RTD beverages market. The report further analyzes the key consumer trends impacting the market growth along with new product launches aligned with the trend, which is expected to help stakeholders align their product portfolio in line with the latest developments.
- The value chain analysis included in the report, comprehensively explains the various stages which enables the stakeholders to identify various functionalization and production methods adopted in the industry and usage of emerging technologies to enhance the functionality profile, ingredients, and flavors.
- Competitive landscape includes market share analysis of leading companies and private labels along with detailed profiling of leading companies in the market for a deeper understanding of the competition.
We recommend this valuable source of information to anyone involved in:
- Soft Drinks Manufacturing Companies
- Breweries
- Startups
- Head of Market Intelligence
- Management Consultants
- Food & Beverages Technology Companies
- Equity Partners
- Venture Capital firm
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RTD Beverages Market Overview
The global RTD beverages market will be valued at $2.1 trillion in 2023 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 4.8% over 2023-2027. The market includes both alcoholic and non-alcoholic beverages offered in single-serve containers and doesn’t require any additional mixing, dilution, or preparation.
Rising urbanization coupled with the increasingly busy lifestyles of consumers have resulted in the increasing demand for RTD beverages that are easy to carry and quick to consume. Further, the recent COVID-19 pandemic has created a huge surge in demand for non-alcoholic beverages with functional benefits and value addition, including low sugar, added proteins, probiotics, and plant-based ingredients. The beverage manufacturers have been capitalizing on the trends by focusing on both value addition and convenience associated with the packaging of RTD beverages.
RTD Beverages Market Outlook, 2017-2027 ($ Trillion)
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In recent years, the global RTD beverages market has witnessed substantial growth which can be attributed to the prevailing fast-paced modern lifestyle that has prompted consumers to increasingly seek on-the-go solutions without compromising on taste or quality. The products catered in the RTD beverages market are perfectly capable of fulfilling this demand by providing a quick and hassle-free option for refreshment, hydration, and enjoyment.
One of the primary growth drivers behind the expansion of the RTD beverages market is the surging urbanization and busy lifestyles across the world. Therefore, as more people inhabit bustling cities and face hectic schedules, the demand for portable and ready-to-consume beverages has surged significantly. The beverages catered in the market offer the convenience of enjoying a refreshing drink without the need for preparation or additional ingredients, thereby saving both effort and time.
The appeal of RTD beverages extends beyond convenience to encompass their diverse flavor profiles. Manufacturers have recognized the importance of catering to varied taste preferences, leading to the availability of a broad range of options. The companies are revitalizing teas and coffees to exotic fruit blends, functional drinks, and flavored water, thereby catering to broad and dynamic consumer preferences.
The emergence of the COVID-19 pandemic has resulted in a surge in health and wellness trends across the world which is also playing a key role in boosting the growth of the RTD beverages market. As consumers are becoming more health conscious, they are increasingly seeking options that feature low sugar content, are made of natural ingredients, and are fortified with functional ingredients such as proteins, vitamins, and minerals. The beverage manufacturers are responding to this demand by introducing healthier formulations, thereby expanding the appeal of RTD beverages to a broader demographic.
The rise in disposable income, particularly in emerging economies, has enabled consumers to spend more on convenient and premium RTD beverages. Further, rising e-commerce and digitalization have enabled consumers to access a wide range of RTD beverages, thereby surpassing geographical barriers and boosting market growth. Also, manufacturers are continuously tracking and monitoring the dynamic consumer demands and innovating products to meet the requirements, thereby posing huge potential for growth.
| Market Size (2023) | $2.1 trillion |
| Market Size (2027) | $2.5 trillion |
| CAGR (2023-2027) | 4.8% |
| Quantitative Units | Revenue in $ Million/Billion; Packaging Volume in Million Pack Units and CAGR from 2023 to 2027 |
| Forecast Period | 2023-2027 |
| Historic Period | 2017-2021 |
| Report Scope & Coverage | Revenue Forecast, Packaging Volume Forecast, Competitive Landscape, and Growth Trends |
| Product Type | Alcoholic Beverages and Non-Alcoholic Beverages |
| Pack Size Type | 25cl, 35.5cl, 33cl, 50cl, and Others |
| Pack Material Type | PET, Glass, Metal, Paper & Boards, and Others |
| Key Companies | The Coca-Cola Company; A-BInBev; PepsiCo, Inc.; Heineken; Molson Coors; Carlsberg Group; Asahi Group Holdings, Ltd.; Nestle; Keurig Dr. Pepper Inc.; and Danone Group. |
RTD Beverages Market Segmentation by Product Type
Based on the product type, the RTD beverages market has been categorized into alcoholic beverages and non-alcoholic beverages. Moreover, non-alcoholic beverages such as carbonated soft drinks, dairy milk, energy drinks, still drinks, and iced/RTD tea drinks held a higher revenue share in 2023 compared to alcoholic beverages which include beer and flavored alcoholic beverages. With a growing number of consumers suffering from lactose intolerance, the demand for plant-based milk is on the rise. Further, the growing concerns about animal welfare are also motivating the consumers to opt for dairy alternatives available in the market, featuring functional benefits including, low fat, added vitamins and minerals, and high protein.
RTD Beverages Market Share by Product Type, 2023 (%)
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The alcoholic beverages segment is projected to record faster growth compared to the non-alcoholic beverages segment over the forecast period. The growth can be attributed to the premiumization trend in the market which is motivating the breweries to offer premium and craft products, appealing to affluent consumers seeking high-quality and artisanal alcoholic beverages in a convenient RTD pack format. Moreover, manufacturers are continuously launching new flavors, blends, and packaging, thereby making RTD alcoholic beverages more appealing to consumers seeking unique and exciting drink experiences. Also, as consumers become more health conscious, they are refraining from consuming alcohol, resulting in a decline in consumer base. However, to retain the consumer base, alcoholic beverage manufacturers are introducing alcohol-free beer and spirits in RTD pack formats.
RTD Beverages Market Segmentation by Pack Size Type
The RTD beverages are catered in various convenient and single-serve format pack sizes. In volume terms, 50cl pack size is leading the global RTD beverages market in 2023. The 50cl pack size usage is high across beverages, including beer, packaged water, carbonates, and iced/RTD tea drinks, amongst others. Moreover, other leading pack sizes witnessing the highest usage are 33cl, 33.5cl, and 25cl in 2023.
RTD Beverages Market Share by Pack Size Type, 2023 (%)
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Amongst the leading pack sizes, 25cl pack size is expected to register the fastest growth over the forecast period. As busy lifestyles and on-the-go consumption become more common, consumers are increasingly seeking portable choices that can easily fit inside bags, purses, or backpacks, thereby making the 25cl pack sizes a better option. Further, the 25cl pack size provides consumers with a convenient and controlled portion, thereby appealing to those aiming to manage their consumption responsibly.
RTD Beverages Market Segmentation by Pack Material Type
PET, glass, metal, and paper & board are the most commonly used pack materials in the RTD beverages market. Further, the PET pack material segment accounted for the highest volume share in 2023 in the market owing to its lightweight attribute which makes the beverage bottle easy to carry. Further, the transparency and clarity of PET bottles allow the consumers to see the beverage inside, creating visual appeal and enabling them to assess the quality of the product prior to purchasing it.
RTD Beverages Market Share by Pack Material Type, 2023 (%)
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Amongst the leading pack materials, PET segment is expected to register the fastest growth over the forecast period. The growth can be attributed to its high degree of recyclability, thereby appealing to consumers who are more inclined towards ethical consumption and demand sustainable packaging solutions. Further, PET is a cost-effective pack material compared to metal and glass, thereby contributing to reduced production cost and price of the end product.
RTD Beverages Market Analysis by Region
The global RTD beverages market is led by the Asia-Pacific region in 2023 and is expected to remain the largest market over the forecast period. The region has been experiencing fast economic development, leading to the expansion of the middle-class population with higher disposable incomes, thereby enabling consumers to spend on convenient and premium RTD beverages. Further, the region consists of emerging economies such as India, Vietnam, and Indonesia which are witnessing a surge in urbanization rate, resulting in busy and fast-paced lifestyles. Consequently, as the lifestyles of urban dwellers become more hectic, the demand for RTD beverages is gaining momentum which offers convenience and ease of consumption.
Asia Pacific RTD Beverages Market Share by Country, 2023 (%)
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The Asia-Pacific RTD beverages market is expected to witness the fastest revenue growth over the forecast period, 2023-2027. The regional market is dominated by China which accounted for the largest revenue share in 2023 owing to the presence of a large base of population with high disposable incomes, thereby enabling them to look for premium RTD beverages featuring high-quality ingredients. Also, manufacturers in China have been investing heavily in product innovation and marketing campaigns to create brand awareness and attract consumers.
On the other hand, India is set to outpace other countries in the regional RTD beverages market and is expected to register the fastest growth over the forecast period. This can be primarily attributed to the influence of Western culture on the vast young population base in the country, including lifestyle trends and beverage consumption habits which have a significant impact on Indian consumers. Moreover, India’s large and diverse population exhibits varied taste preferences, thereby motivating the manufacturers to cater RTD beverages in an extensive range of flavors, thereby aiding the growth of the market.
RTD Beverages Market - Competitive Landscape
The global RTD beverages market is fragmented and is characterized by the presence of a large number of companies operating across different product types. Private labels are competing with established brands both in terms of price and quality in the non-alcoholic beverages segment. However, in the alcoholic beverages segment, the presence of private labels is quite negligible. Companies operating in the market have a strong hold on their respective product offerings. For instance, The Coca-Cola Company dominates the RTD non-alcoholic beverages sector, followed by PepsiCo, Inc., and Nestle, whereas the RTD alcoholic beverages is led by A-BInBev, Heineken, and Molson Coors.
Leading Companies in the RTD Beverages Market
- The Coca-Cola Company
- A-BInBev
- PepsiCo, Inc.
- Heineken
- Molson Coors
- Carlsberg Group
- Asahi Group Holdings, Ltd.
- Nestle
- Keurig Dr. Pepper Inc.
- Danone Group
Other RTD Beverages Market Companies Mentioned
Kirin Group, Yili Group, Constellation Brands, Suntory Holdings Ltd., Monster Beverage Corporation, Red Bull GmbH, China Mengniu Dairy Co., Ltd., BlueTriton Brands, Diageo plc, Starbucks, Unilever, Groupe Lactalis SA, Thai Beverage Company among others.
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Scope
GlobalData Plc has segmented the RTD beverages market report by product type, pack size type, pack material type, and region:
RTD Beverages Market Product Type Outlook (Revenue, $ Million, 2017-2027)
- Alcoholic Beverages
- Non-Alcoholic Beverages
RTD Beverages Market Pack Size Type Outlook (Volume, Pack Units Million, 2017-2027)
- 25cl
- 5cl
- 33cl
- 50cl
- Others
RTD Beverages Market Pack Material Type Outlook (Volume, Pack Units Million, 2017-2027)
- PET
- Glass
- Metal
- Paper & Board
- Others
RTD Beverages Market Regional Outlook (Revenue, $ Million, 2017-2027)
- North America
- US
- Canada
- Europe
- Germany
- UK
- Russia
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- Rest of Asia Pacific
- South & Central America
- Brazil
- Mexico
- Colombia
- Rest of South & Central America
- Middle East & Africa
- South Africa
- Nigeria
- Ethiopia
- Rest of Middle East & Africa
Key Highlights
The global RTD beverages market will be valued at $2.1 trillion in 2023 and is expected to grow at a Compound Annual Growth Rate (CAGR) of 4.8% over 2023-2027. The market includes both alcoholic and non-alcoholic beverages offered in single-serve containers and doesn’t require any additional mixing, dilution, or preparation. The study provides an executive-level overview of the current RTD beverages market worldwide, with detailed forecasts of key indicators up to 2027.
Reasons to Buy
This market intelligence report offers a thorough, forward-looking analysis of the global RTD beverages market product type and packaging type and their key opportunities in a concise format to help executives build proactive and profitable growth strategies.
Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in the RTD beverages market.
The report highlights the RTD beverages product type segment (alcoholic beverages and non-alcoholic beverages), pack size type segment (50cl, 33cl, 35.5cl, 25cl, and Others), pack material type segment (PET, Glass, Metal, Paper & Board, and Others) and region.
With more than 50 figures and tables, the report is designed for an executive-level audience, with enhanced presentation quality.
The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in the RTD beverages market.
The broad perspective of the report coupled with comprehensive, actionable detail will help soft drinks manufacturers, foodservice vendors, food & beverages technology stakeholders, and other market players succeed in growing the RTD beverages market globally.
Key Players
The Coca-Cola CompanyA-BInBev
PepsiCo, Inc.
Heineken
Molson Coors
Carlsberg Group
Asahi Group Holdings, Ltd.
Nestle
Keurig Dr. Pepper Inc.
Danone Group
Table of Contents
Table
Figures
Frequently asked questions
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What will be the RTD beverages market size in 2023?
The global RTD beverages market size will be valued at $2.1 trillion in 2023.
-
What is the RTD beverages market growth rate?
The RTD beverages market is expected to grow at a CAGR of 4.8% during the forecast period (2023-2027).
-
What are the key RTD beverages market drivers?
Convenience, value-for-money options, increasing health consciousness, and a rise in investment and product innovation are anticipated to drive the RTD beverages market growth during the forecast period.
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Which will be the leading product type segment in the RTD beverages market in 2023?
Non-alcoholic beverages will be the leading product type segment in the RTD beverages market in 2023.
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Which will be the leading pack size type segment in the RTD beverages market in 2023?
50cl will be the leading pack size type segment in the RTD beverages market in 2023.
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Which will be the leading material type segment in the RTD beverages market in 2023?
PET will be the leading material type segment in the RTD beverages market in 2023.
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Which will be the leading region in the RTD beverages market in 2023?
Asia-Pacific will be the leading region in the RTD beverages market in 2023.
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Which are the leading RTD beverage companies globally?
The leading RTD beverage companies are The Coca-Cola Company, A-BInBev, PepsiCo, Inc., Heineken, Molson Coors, Carlsberg Group, Asahi Group Holdings, Ltd., Nestle, Keurig Dr. Pepper Inc., and Danone Group.
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