Americas Alcoholic Beverages Sport Sponsorship Landscape – Biggest Brands and Spenders, Venue Rights, Deals, Trends and Case Studies
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Americas Alcoholic Beverages Sports Sponsorship Landscape Overview
Professional sports teams are the main recipients of the alcoholic beverage sector’s sponsorship deals. Alcoholic beverages are responsible for a few of the biggest sponsorship deals across the Americas with many highly recognized federations, events, and teams, including a few of the most profitable sports leagues in the world.
The Americas alcoholic beverages sports sponsorship landscape report provides deep insights into the Americas alcoholic beverages sector sponsorship market trend, most active sport, and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and property deals within the sector companies.
Key Sports Types | · American Football
· Baseball · Basketball · Soccer · Ice Hockey · Motor Racing · Golf · Tennis · Mixed Martial Arts · Horse Racing |
Leading Brands | · Bud Light
· Budweiser · Michelob Ultra · Miller Lite · Coors Light |
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Americas Alcoholic Beverages Sports Sponsorship Market Dynamics
Alcoholic beverage brands are a significant part of sports sponsorship across the globe. Many of the biggest alcoholic brands have deals in place with major sporting properties. Across the Americas, this includes Bud Light’s deal with the NFL and Michelob Ultra’s deal with the NBA. Additionally, Bud Light’s deal with the NFL is the most lucrative deal in the American region.
Although the COVID-19 pandemic posed financial challenges for alcohol brands, they never stopped looking for sports sponsorship opportunities across the Americas region, ranging from team deals to venue deals. In 2022, there was a big acceleration in the number of sponsorship deals agreed upon globally, as sporting events returned after the significant disruption caused by the pandemic worldwide.
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Americas Alcoholic Beverages Sports Sponsorship Market Segmentation by Sports Types
American football received the highest value sports sponsorship from alcoholic beverage brands in 2023
The key sports associated with Americas alcoholic beverages sponsorship landscape are American football, baseball, basketball, soccer, ice hockey, motor racing, golf, tennis, mixed martial arts, and horse racing. American football received the highest value for sponsorship deals due to contributions from NFL deals with Anheuser-Busch and Diageo and NFL franchise’s deals with Anheuser-Busch InBev, Molson Coors, and Miller Lite. Furthermore, alcoholic beverage brands have identified soccer as a growing sport in the Americas and have been proactive in seeking sponsorship opportunities with teams and leagues such as the MLS.
Americas Alcoholic Beverages Sports Sponsorship Market Analysis by Sports Types, 2023 (%)
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Americas Alcoholic Beverages Sports Sponsorship Market Segmentation by Active Brands
Amongst all the Americas alcoholic beverage brands with sponsorship deals in 2023, Bud Light spent the most
A few of the alcoholic beverage brands with sponsorship deals are:
- Bud Light
- Budweiser
- Michelob Ultra
- Miller Lite
- Coors Light
Budweiser has the second-largest sports sponsorship portfolio but has made the highest number of deals compared to all the alcoholic beverage brands. Michelob Ultra has also developed a strong sponsorship portfolio in terms of value. The brand has highly lucrative deals with many NBA teams, including the Los Angeles Lakers and the Brooklyn Nets.
Americas Alcoholic Beverages Sports Sponsorship Market Analysis by Brands, 2023 (%)
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Segments Covered in the Report
Americas Alcoholic Beverages Sponsorship Sports Types Outlook (Value, 2017-2023)
- American Football
- Baseball
- Basketball
- Soccer
- Ice Hockey
- Motor Racing
- Golf
- Tennis
- Mixed Martial Arts
- Horse Racing
Scope
The report offers a detailed insight into the alcoholic beverages sector across the Americas region. It explores all the main brands in the sector as well as details of their activities in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the alcoholic beverages sector across the Americas region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
The report offers in-depth analysis of how the alcoholic beverages sector across the Americas region performed in the sports sponsorship industry, in terms of both business and popularity.
Michelob Ultra
Budweiser
Diageo
Molson Coors
AB InBev
Busch
Heineken
Modelo
Amstel
E&J Gallo Winery
Miller Lite
Coors Light
Corona
Crown Royal
Captain Morgan
Smirnoff
Stella Artois
Table of Contents
Table
Frequently asked questions
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Which was the leading sports type in terms of sponsorship deals from the Americas alcoholic beverages in 2023?
American football received the highest value sports sponsorship from alcoholic beverage brands in 2023.
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Which are the leading sports types associated with the Americas alcoholic beverages sponsorship landscape?
The key sports associated with Americas alcoholic beverages sponsorship landscape are American football, baseball, basketball, soccer, ice hockey, motor racing, golf, tennis, mixed martial arts, and horse racing.
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Which are the Americas alcoholic beverage brands in the sports sponsorship market?
A few of the alcoholic beverage brands with sponsorship deals were Bud Light, Budweiser, Michelob Ultra, Miller Lite, and Coors Light.
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