Americas Gambling and Betting Sponsorship Landscape – Analysing Biggest Deals, Latest Trends, Top Sponsor Brands and Sponsorship Sector
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Americas Gambling and Betting Sponsorship Landscape Overview
Gambling and betting brands with headquarters in the Americas region acquired 383 deals, accumulating over $1 billion in annual value in sports sponsorship. Soccer dominated the volume of deals in the gambling and betting sector across the Americas region with 117 deals and ranks second in terms of annual value.
Americas gambling and betting sponsorship landscape report provides deep insights into the Americas gambling and betting sector sponsorship market trend, most active sport, and product categories. The report has also analyzed the key product sponsorship markets, most attractive sports leagues, and property deals within the sector companies.
Annual Spend (2024) | $1 billion |
Historical Period | 2017-2023 |
Key Sports Types | · American Football
· Soccer · Basketball · Ice Hockey · Baseball · Mixed Material Arts · Golf · Boxing · Multi-Sports Game · Motor Racing |
Leading Brands | · BetMGM
· DraftKings · FanDuel · Caesars Entertainment · Caliente |
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Americas Gambling and Betting Sponsorship Market Dynamics
Since 2018, gambling has been legalized in 38 states. Betting partnerships have become commonplace across US sports. Major sports teams and leagues have often partnered with gambling and betting brands. These partnerships garner a higher value due to betting brands’ willingness to pay over the odds. In particular, the sponsorship industry in the betting sector has grown rapidly over the last few years due to American sports lifting a blanket ban on betting deals in 2018. Since then, brands have now been able to strike deals that were not previously possible, and leagues including the National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL), have seized on this opportunity by striking high-value deals.
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Americas Gambling and Betting Sponsorship Market Segmentation by Sports Types
American Football is the most popular sport to sponsor among American gambling and betting brands in 2024
The key sports associated with Americas gambling and betting sponsorship landscape are American football, soccer, basketball, ice hockey, baseball, mixed material arts, golf, boxing, multi-sports games, and motor racing.
American football dominates the spending in the gambling and betting sector across the Americas region. The sport’s top deal in terms of annual value is the NFL’s partnership with Caesars Entertainment. The betting company has agreed on a multi-year deal, covering the 2021 to 2024 period, which sees Caesars Entertainment serve as an official sports betting partner of the NFL and the league’s official casino sponsor.
Americas Gambling and Betting Sponsorship Market Analysis by Sports Types, 2024 (%)
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Americas Gambling and Betting Sponsorship Market Segmentation by Active Brands
Amongst all the American gambling and betting brands with active sponsorship deals in 2024, BetMGM has the most agreements in place
A few of the gambling and betting brands with active sponsorship deals in 2024 are:
- BetMGM
- DraftKings
- FanDuel
- Caesars Entertainment
- Caliente
BetMGM is the most active gambling and betting brand in sports sponsorship across the Americas region. The brand’s top deal is MGM Resorts’ partnership with MLB. As part of the deal, BetMGM will serve as an official sports betting partner of the league, domestically marketing its brand and gaming options across a variety of league and team platforms.
Americas Gambling and Betting Sponsorship Market Analysis by Active Brands, 2024 (%)
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Segments Covered in the Report
Americas Gambling and Betting Sponsorship Sports Tyes Outlook (Value, $ Billion, 2017-2024)
- American Football
- Soccer
- Basketball
- Ice Hockey
- Baseball
- Mixed Material Arts
- Golf
- Boxing
- Multi-Sports Game
- Motor Racing
Scope
The report offers a detailed insight into the gambling and betting sector across the Americas region. It explores all the main active brands in the sector as well as details of their activities in the sector over the last few years in the sports sponsorship industry.
Key Highlights
A detailed overview of the gambling and betting sector across the Americas region. Outlining sectors’ influence in sports sponsorship and the main brands involved in attaining lucrative deals across multiple sports.
Reasons to Buy
- For those wanting an in-depth analysis of how the gambling and betting sector across the Americas region performed in the sports sponsorship industry, in the sense of both business and popularity.
BetMGM
Betway
Caesars Entertainment
Caliente
DraftKings
FanDuel
Jackpocket
PointsBet
Sportradar
Table of Contents
Table
Frequently asked questions
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What is the estimated annual spend accounted for by the Americas gambling and betting sector sponsorship in 2024?
The Americas gambling and betting sector accounts for an estimated annual spend of $1 billion in sponsorship for 2024.
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Which is the leading sports associated with the Americas gambling and betting sponsorship landscape?
American football is the leading sport associated with the Americas gambling and betting sponsorship landscape in 2024.
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Who are the active Americas gambling and betting brands in the sponsorship market?
Some of the gambling and betting brands with active sponsorship deals in 2024 are BetMGM, DraftKings, FanDuel, Caesars Entertainment, and Caliente among others.
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