Americas Regional Retail Banking Analysis by Key Financials, Digital Banking and Customer Satisfaction

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Reasons to buy the ‘Americas Regional Retail Banking Analysis’ report:

  • Get a comprehensive analysis of America’s retail banking industry including key financials, competitive landscape, and relationship depth drivers.
  • Examine the impact of digital banking on customers and providers.
  • Assess whether customer satisfaction is met with the retail banking services provided in the region.

How is our ‘Americas Regional Retail Banking Analysis’ report unique from other reports in the market?

  • Assess the recent and future macroeconomic impact on the retail banking sector in the Americas.
  • Determine the competitive landscape of key markets in the region and the drivers behind the emergence of new players.
  • Examine the strength of banks’ relationships with their customers across markets in the Americas.
  • Ascertain reasons for satisfaction across the region and identify strategies to improve consumer banking relationships.

We recommend this valuable source of information to anyone involved in:

  • Banks/Financial Agencies
  • Banking and Payment Technology Leaders and Startups
  • Business Development and Market Intelligence
  • Investment Analysts and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC Firms
  • M&A/Investment, Management Consultants, and Consulting Firms

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Americas Retail Banking Analysis Overview

Following significant rate rises by central banks across the region, banks have benefited from stronger net interest margins (NIM) and heightened RoA. Consumer expectations for better deposit rates, accompanied by pressure from money markets and digital challenger rates, will test banks on funding costs in the US and Canada. Lending growth in Latin America (LatAm), particularly in Mexico and Brazil, has supported high revenue growth across the region, although impairments remain a moderate risk in the region as economic growth slows and inflation remains sticky.

The Americas Regional Retail Banking Analysis report analyzes the key financials, competitive landscape, and drivers of relationship depth in retail banking markets in the region.

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Americas Retail Banking – Financial Analysis

Financial inclusion in Latin America is improving regional deposits, but a sluggish US economy will strain overall growth. Healthy mortgage lending in the US will be supported across markets for strong regional growth.

As the new era of higher interest persists, consumer expectations (in the US and Canada) will be for more favorable rates going forward. Income generation will be challenged by tightening interest margins, challenger undercutting, and a regulatory push against consumer-facing fees. Deposit costs are likely to remain relatively high for the foreseeable future, while loan growth is sure to dry up in developed markets, with further delinquencies still a possibility in emerging economies.

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Americas Retail Banking – Competitive Landscape

The key banks across the Americas are JP Morgan Chase, Bank of America, Wells Fargo, RBC, TD Canada, and Banco do Brazil among others. JPMC was the top bank in 2023 in terms of revenue.

Traditional banks are slowly losing their grip on LatAm markets. Improvements to digital financial service infrastructure in LatAm, particularly in payments, have driven consumers away from incumbents to tech-driven challengers. As digitalization continues to drive financial inclusion, market leaders must keep up with technological developments or risk losing out to agile and innovative newcomers.

Traditional Banks and Building Societies

2020, 2021, 2022, 2023

Traditional Banks and Building Societies 2020, 2021, 2022, 2023

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Americas Retail Banking – Depth of Relationship

Banks in LatAm markets are far more likely to be seen by consumers as supporting their financial goals. This is due to the desire (and support) for consumers in these markets to develop better financial understanding. Growing engagement and developing consumers’ financial awareness are key to deepening the banking relationship and generating opportunities for further customer monetization. Rapid digitalization could hamper banks’ ability to develop financial education as many consumers still value human advice and expertise when faced with financial challenges.

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Americas Retail Banking – Customer Satisfaction

Consumers across the region are dissatisfied with loyalty rewards. Net satisfaction for loyalty rewards is generally worse among longstanding customers, suggesting that customers feel neglected by banks as they focus on new customers rather than rewarding existing ones.

Personalization is the key to creating loyalty rewards that are more appealing to customers across the region. US banks are stronger than others in this regard so see better loyalty satisfaction; e.g., Bank of America’s Preferred Rewards generates over 90% customer retention due to its variety and strength of rewards.

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Key Highlights

  • Bank of America, JPMorgan Chase, and Wells Fargo in the US are the three largest banks in the region in terms of total divisional assets.
  • On average, the Americas’ retail deposits and residential mortgage markets are as concentrated now as they were five years ago.
  • High barriers to entry and growing confidence in the large players in the Brazilian banking sector have made it difficult for foreign and smaller providers to break into the consumer market.

BMO
RBC
TD
Scotiabank
Nubank
C6
Bank of America
EQ
Revolut
Ally Bank
JPMorgan Chase
Wells Fargo
Banamex
Silicon Valley Bank
Walmart
Capital One
BBVA
Yape
Plin
Uala
Nequi
Tangerine
Simplii
Bancorp
Santander
Koho

Table of Contents

Table of Contents

1. Executive Summary

2. Financials

3. Competitive Landscape

4. Depth of Relationship

5. Engagement in Digital Banking

6. Customer Satisfaction

7. Appendix

Frequently asked questions

Americas Regional Retail Banking Analysis by Key Financials, Digital Banking and Customer Satisfaction standard reports
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