Anheuser-Busch InBev – Digital Transformation Strategies
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AB InBev Digital Transformation Strategies Report Overview
Anheuser-Busch InBev SA/NV (AB InBev) is utilizing several emerging technologies such as e-commerce, cloud, artificial intelligence (AI), digital twins and Internet of Things (IoT) to drive sales and business growth, save costs, and improve production efficiency. The annual ICT spending of AB InBev was estimated at $796.3 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and consulting services from vendors. AB InBev is involved in the production, distribution, and sale of beer and other alcoholic beverages such as wine, ready-to-drink cocktails, spirits, and hard seltzers, as well as soft drinks worldwide. The company has over 500 global, multi-country, and local beer brands in its portfolio. Some of its well-known global brands are Budweiser, Stella Artois, and Corona, multi-country brands include Beck’s, Leffe, and Hoegaarden, and local beer brands are Aguila, Brahma, Antarctica, Castle, Victoria, and Skol.
|Total ICT Spending 2023||$796.3 million|
|ICT Spend by Function||Data center, Communications, Network, Application, End-User computing, Management, and Service desk|
|ICT Spend by Channel||Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators|
|External ICT Spend by Segment||Software (including cloud SaaS), Hardware (including cloud Iaas), ICT services, Consulting, Network and communications, and Others|
|Technology Theme Focus||AI, big data, cloud, e-commerce, social media, drones, and IoT.|
The AB InBev digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, innovation hubs and accelerator programs, technology partnerships, technology introductions, venture arm, investments, acquisitions, and ICT spending among others.
Digital Transformation Strategies
AB InBev is tapping AI and big data technologies to improve operations across all business divisions, including procurement of raw materials, marketing, and customer interactions. The company also applies AI tools to vet companies before acquiring them.
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AB InBev Technology Theme Focus
AB InBev leverages several emerging technologies including artificial intelligence, big data, cloud, augmented reality, blockchain, e-commerce, social media, and IoT among others to improve operational efficiency, achieve sustainability goals, and drive sales.
AB InBev Technology Focus
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AB InBev Technology Initiatives
AB InBev has been involved in several strategic technology partnerships and collaborations, technology developments and roll outs, and technology investments and acquisitions over the last few years. For instance, in 2019, the company acquired BeerBods, a UK-based online beer subscription service and beer club to strengthen its e-commerce business.
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AB InBev ICT Spend by Function
- End-user computing
- ICT Service desk
AB InBev ICT Spend by Function, 2023 (%)
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AB InBev ICT Spend by Channel
- Internal development and maintenance
- Technology vendors (direct)
- Local resellers
- ICT services providers/consulting firms
- Specialist outsourcers
- Systems integrators
AB InBev ICT Spend by Channel, 2023 (%)
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AB InBev External ICT Spend by Segment
- Software (including Cloud SaaS)
- Hardware (including Cloud Iaas)
- ICT services
- Network and communications
AB InBev External ICT Spend by Segment, 2023 (%)
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This report provides:
- Insight into AB InBev’ technology activities.
- Insights of its innovation hubs and accelerator programs.
- Overview of technology initiatives covering partnerships, technology introductions, acquisitions, and investments.
- Insights on each technology initiative including technology theme, objective, and benefits.
- Details of estimated ICT budgets.
Reasons to Buy
- Gain insights into AB InBev’s technology operations.
- Gain insights into its technology strategies and innovation initiatives.
- Gain insights into its technology themes under focus.
- Gain insights into its various partnerships, product launches, investments, and acquisitions.
Consumption Information Real Time
CASA DE LA CERVEZA
Table of Contents
– Brief information about the company, its business divisions and its financials
Digital Transformation Strategy
– A summary of key digital strategies/implementation efforts of the company
Accelerators, Incubators, and Other Innovation Programs
– Discusses the company’s key strategic units, innovation labs, incubation and accelerator programs dedicated to technology innovation
– Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
– Discussion about all the technology introductions & partnerships the company has entered
– Brief information about the Company’s Ventures and its the key decision makers
– Brief discussion about the investments made by the company to acquire new technologies
– Brief discussion about the acquisitions by the company
Partnership and Investment Network Map
– A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
ICT Budget and Contracts
– The company’s ICT budget segregated into hardware, software, and managed IT services
– Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers
Frequently asked questions
What was the total ICT spending of AB InBev in 2023?
The annual ICT spending of AB InBev is estimated at $796.3 million in 2023.
Which is the leading ICT spending category by function for AB InBev?
Network is the leading ICT spending category by function for AB InBev in 2023.
Which is the leading ICT spending category by channel for AB InBev?
Internal development and maintenance is the leading ICT spending category by channel for AB InBev in 2023.
Which is the leading ICT spending category by segment for AB InBev?
Software (including cloud SaaS) is the leading ICT spending category by segment for AB InBev in 2023.
What are the key technology themes in focus for AB InBev?
The key technological themes in focus for AB InBev are AI, big data, cloud, augmented reality, blockchain, e-commerce, social media, drones, and IoT.
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