Augmented Reality (AR) in Agriculture – Thematic Intelligence

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Augmented Reality (AR) in Agriculture Thematic Report Overview

Augmented reality (AR) is improving productivity and efficiency throughout the agribusiness value chain. AR is increasing the efficiency and efficacy of training in agriculture, using simulations or real-time direction. AR is also reducing the downtime of agricultural machinery by assisting technicians with maintenance.

When combined with other emerging technologies such as artificial intelligence (AI) and the Internet of Things (IoT), AR data visualization will support precision agriculture. This prescriptive use of agricultural resources will be key to meeting the growing demand for food while minimizing environmental and climate degradation.

The ‘AR in Agriculture’ thematic intelligence report gives you an in-depth insight into the AR theme and the impact it has on the agriculture sector. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the market has responded to the impact of the AR theme on agri operations. The report identifies the key market players and the competitive landscape of agriculture companies within the AR theme.

Report Pages 50
Regions Covered Global
Value Chain ·        Semiconductors

·        Components

·        Devices

·        Platforms

·        Applications and Content

Leading AR Adopters in Agriculture ·        CLAAS

·        Cargill

·        Caterpillar

Leading AR Vendors ·        Alibaba

·        Alphabet (parent company of Google)

·        Amazon

Specialist AR Vendors in Agriculture ·        Nedap

·        Program-Ace

·        Think Digital

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AR in Agriculture - Value Chain Analysis

The AR value chain is split into five segments – semiconductors, components, devices, platforms, and applications and content.

Semiconductors: Semiconductors are one of the key battlegrounds in AR today. It can be further segmented into Central Processing Units (CPU), Graphics Processing Units (GPUs), Vision Processing Units (VPUs), Image Processors, Communication Chips, Micro-Electromechanical Systems (MEMS), and Memory Chips. Qualcomm is the leading player in the AR central processing unit (CPU) space, primarily due to its strong position in the smartphone market. Until 2018, AR device makers primarily relied on powerful smartphone and PC chips, but Qualcomm’s introduction of the XR1 AR and VR-specific chipset changed all that. Subsequently, in 2019, Qualcomm launched the XR2 5G platform, describing it as the “world’s first 5G-supported extended reality (XR) platform.”

AR Value Chain Analysis

AR Value Chain Analysis

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Leading AR Adopters in Agriculture

A few of the leading companies currently deploying AR are:

  • CLAAS
  • Cargill
  • Caterpillar

A few of the leading augmented reality vendors are:

  • Alibaba
  • Alphabet (parent company of Google)
  • Amazon

A few of the specialist augmented reality vendors in agriculture are:

  • Nedap
  • Program-Ace
  • Think Digital

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Scope

  • This report identifies those companies most likely to succeed in a world filled with disruptive threats.
  • The report predicts how each theme will evolve and identifies the leading and disrupting companies.
  • The report covers the augmented reality theme.

Key Highlights

The hands-free data visualization provided by augmented reality is improving productivity throughout the agribusiness value chain. AR is increasing the efficiency and efficacy of training in agriculture, using simulations or real-time direction. AR is also reducing the downtime of agricultural machinery by assisting technicians with maintenance.

When combined with other emerging technologies like AI and IoT, AR data visualization will support precision agriculture. This prescriptive use of agricultural resources will be key to meeting the growing demand for food while minimizing environmental and climate degradation.

Reasons to Buy

  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
  • Develop and design your corporate strategies through an in-house expert analysis of augmented reality by understanding the primary ways in which this theme is impacting the agriculture industry.
  • Stay up to date on the industry’s major players and where they sit in the value chain.
  • Identify emerging industry trends to gain a competitive advantage.

Alibaba
Alphabet
Amazon
Apple
Bytedance
Cargill
Caterpillar
CLAAS
John Deere
Kubota
Magic Leap
Meta
Microsoft
Nedap
Niantic
Program-Ace
Qualcomm
Samsung Electronics
Snap
Syngenta
Tencent
Think Digital
Unity Technologies
Vaderstad
Visual Logic
Vuzix

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Agriculture Challenges
  • 4. The Impact of Augmented Reality on Agriculture
  • 5. Case Studies
  • 6. Augmented Reality Timeline
  • 7. Market Size and Growth Forecasts
  • 8. Signals

    • 8.1. M&A trends
    • 8.2. Patent trends

  • 9. Augmented Reality Value Chain

    • 9.1. Semiconductors
    • 9.2. Components
    • 9.3. Devices
    • 9.4. Platforms
    • 9.5. Apps and content

  • 10. Companies
  • 11. Glossary
  • 12. Further Reading
  • 13. Our Thematic Research Methodology
  • 14. About GlobalData
  • 15. Contact Us

Frequently asked questions

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