Augmented Reality (AR) in Agriculture – Thematic Intelligence

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

Augmented Reality (AR) in Agriculture Thematic Report Overview

Augmented reality (AR) is improving productivity and efficiency throughout the agribusiness value chain. AR is increasing the efficiency and efficacy of training in agriculture, using simulations or real-time direction. AR is also reducing the downtime of agricultural machinery by assisting technicians with maintenance.

When combined with other emerging technologies such as artificial intelligence (AI) and the Internet of Things (IoT), AR data visualization will support precision agriculture. This prescriptive use of agricultural resources will be key to meeting the growing demand for food while minimizing environmental and climate degradation.

The ‘AR in Agriculture’ thematic intelligence report gives you an in-depth insight into the AR theme and the impact it has on the agriculture sector. It further entails a deep-dive analysis of the industry, including real-life use case studies that showcase how the market has responded to the impact of the AR theme on agri operations. The report identifies the key market players and the competitive landscape of agriculture companies within the AR theme.

Report Pages 50
Regions Covered Global
Value Chain ·        Semiconductors

·        Components

·        Devices

·        Platforms

·        Applications and Content

Leading AR Adopters in Agriculture ·        CLAAS

·        Cargill

·        Caterpillar

Leading AR Vendors ·        Alibaba

·        Alphabet (parent company of Google)

·        Amazon

Specialist AR Vendors in Agriculture ·        Nedap

·        Program-Ace

·        Think Digital

Enquire & Decide Discover the perfect solution for your business needs. Enquire now and let us help you make an informed decision before making a purchase.

AR in Agriculture - Value Chain Analysis

The AR value chain is split into five segments – semiconductors, components, devices, platforms, and applications and content.

Semiconductors: Semiconductors are one of the key battlegrounds in AR today. It can be further segmented into Central Processing Units (CPU), Graphics Processing Units (GPUs), Vision Processing Units (VPUs), Image Processors, Communication Chips, Micro-Electromechanical Systems (MEMS), and Memory Chips. Qualcomm is the leading player in the AR central processing unit (CPU) space, primarily due to its strong position in the smartphone market. Until 2018, AR device makers primarily relied on powerful smartphone and PC chips, but Qualcomm’s introduction of the XR1 AR and VR-specific chipset changed all that. Subsequently, in 2019, Qualcomm launched the XR2 5G platform, describing it as the “world’s first 5G-supported extended reality (XR) platform.”

AR Value Chain Analysis

AR Value Chain Analysis

Buy the Full Report for More Insights into the AR Value Chain

Download a Free Report Sample

Leading AR Adopters in Agriculture

A few of the leading companies currently deploying AR are:

  • Cargill
  • Caterpillar

A few of the leading augmented reality vendors are:

  • Alibaba
  • Alphabet (parent company of Google)
  • Amazon

A few of the specialist augmented reality vendors in agriculture are:

  • Nedap
  • Program-Ace
  • Think Digital

Buy the Full Report to Know More About the Leading Companies Making their Mark within the AR Theme

Download a Free Report Sample


  • This report identifies those companies most likely to succeed in a world filled with disruptive threats.
  • The report predicts how each theme will evolve and identifies the leading and disrupting companies.
  • The report covers the augmented reality theme.

Key Highlights

The hands-free data visualization provided by augmented reality is improving productivity throughout the agribusiness value chain. AR is increasing the efficiency and efficacy of training in agriculture, using simulations or real-time direction. AR is also reducing the downtime of agricultural machinery by assisting technicians with maintenance.

When combined with other emerging technologies like AI and IoT, AR data visualization will support precision agriculture. This prescriptive use of agricultural resources will be key to meeting the growing demand for food while minimizing environmental and climate degradation.

Reasons to Buy

  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition and secure that all-important competitive advantage.
  • Develop and design your corporate strategies through an in-house expert analysis of augmented reality by understanding the primary ways in which this theme is impacting the agriculture industry.
  • Stay up to date on the industry’s major players and where they sit in the value chain.
  • Identify emerging industry trends to gain a competitive advantage.

John Deere
Magic Leap
Samsung Electronics
Think Digital
Unity Technologies
Visual Logic

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Agriculture Challenges
  • 4. The Impact of Augmented Reality on Agriculture
  • 5. Case Studies
  • 6. Augmented Reality Timeline
  • 7. Market Size and Growth Forecasts
  • 8. Signals

    • 8.1. M&A trends
    • 8.2. Patent trends

  • 9. Augmented Reality Value Chain

    • 9.1. Semiconductors
    • 9.2. Components
    • 9.3. Devices
    • 9.4. Platforms
    • 9.5. Apps and content

  • 10. Companies
  • 11. Glossary
  • 12. Further Reading
  • 13. Our Thematic Research Methodology
  • 14. About GlobalData
  • 15. Contact Us

Frequently asked questions

Augmented Reality (AR) in Agriculture – Thematic Intelligence thematic reports
Currency USD

Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

Augmented Reality (AR) in Agriculture – Thematic Intelligence was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Cloud Gaming - Thematic Intelligence
$995 | May 2024
Supply Chain Disruption - Thematic Intelligence
$995 | May 2024
Sharing Economy - Thematic Intelligence
$995 | May 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at Augmented Reality (AR) in Agriculture – Thematic Intelligence in real time.

  • Access a live Augmented Reality (AR) in Agriculture – Thematic Intelligence dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.