Augmented Reality (AR) in Travel and Tourism – Thematic Research
The augmented reality (AR) market was worth $8.6 billion in 2021. The market is expected to grow at a CAGR of 38% during the forecast period. AR is a technology that allows the user to see the real world overlaid with digital data. AR is facilitating a stress-reduced and more informative journey for tourists by translating signs and menus and guiding them through popular attractions. AR can also help the industry overcome the impact of ongoing travel restrictions due to the COVID-19 pandemic. AR also helps ease the booking process by providing room tours or luggage size checks. As digitization increases, AR will be increasingly recognized as an essential tool to improve the travel experience. AR technology can help reduce costs during manufacturing or aircraft maintenance. Using AR headsets or smart glasses, engineers can diagnose issues quickly, efficiently, and with a reduced margin for error.
AR market overview
For more insights on this report, download a free report sample
What are the value chains of AR in the travel and tourism industry?
The value chains of AR in the travel and tourism industry are semiconductors, components, devices, platforms, and apps and content.
Semiconductors
Semiconductors are one of the key battlegrounds in AR today. Chipmakers are now striving to improve their existing capabilities to suit the evolving requirements of AR, mostly around screen resolution, frame rates, processing speed, and connectivity.
Components
Much of the major action in AR components is around 3D sensors, cameras, audio, displays, and batteries. These components come together for positional tracking, motion tracking, gesture recognition, and machine vision.
Devices
AR-enabling hardware comes in various forms, including smartphones, eyewear, and AR headsets. For consumer AR applications, smartphones are the most used platform, while enterprises typically prefer AR headsets and AR smart glasses, which offer a broader range of functions.
Platforms
Building an AR ecosystem by incorporating both hardware and software is essential for the long-term success of any company in the AR market. The five prerequisites for a successful AR ecosystem are Application programming interfaces (APIs) and SDKs, AR engines – games, AR engines – enterprise, AI, and application delivery networks (ADNs) and content delivery networks (CDNs).
Apps & Content
Content is a major area of concern for AR companies. Enterprises are an increasingly important area of focus for AR companies. Media houses and ecommerce companies have been early adopters of AR, while the technology is also used by healthcare, engineering, and military organizations. Microsoft, PTC, Deloitte, McKinsey, and Accenture are investing in AR development platforms to support firms through the AR implementation process.
Which are the key travel and tourism companies associated with the AR theme?
The key travel and tourism companies associated with the AR theme are Airbnb, Air France – KLM, Air New Zealand, China Southern Airlines, Delta Air Lines, easyJet, Hamad International Airport, Japan Airlines, Kayak, Marriott, TUI, Virgin Group, Visit Singapore, and Whitbread.
Airbnb
It is an online marketplace for lodging and tourism activities that connects people who want to rent out their property with those looking for accommodation in different areas. Airbnb is adding VR and AR to its online platform to enable guests to take a virtual tour of potential properties. AR can also solve problems upon arrival, such as locating certain items or translating appliances.
Air France KLM Group
This leading airline used AR technology to let the passengers measure the size of their hand baggage and ensure that it was small enough to go into the main cabin.
Air New Zealand
They partnered with Microsoft to create an app to promote a more personalized interaction with passengers onboard. Crew members would be required to wear a HoloLens headset to see customer information such as onward travel plans or meal choices. The app would overlay data with passengers’ views and incorporate visual and auditory information from the passenger to suggest their emotional state.
Who are the specialist AR vendors in the travel and tourism industry?
The specialist AR vendors in the travel and tourism market are Augmented.City, Epic Reality, SmartGuide, TeamViewer, Travel World VR, and Zumoko.
Market Report Scope
| Market size (2021) | $8.6 billion |
| CAGR | 38% |
| Forecast period | 2021-2030 |
| Value chains | Semiconductors, Components, Devices, Platforms, and Apps and Content |
| Key travel and tourism companies | Airbnb, Air France – KLM, Air New Zealand, China Southern Airlines, Delta Air Lines, easyJet, Hamad International Airport, Japan Airlines, Kayak, Marriott, TUI, Virgin Group, Visit Singapore, and Whitbread |
| Specialist AR vendors | Augmented.City, Epic Reality, SmartGuide, TeamViewer, Travel World VR, and Zumoko |
This report provides:
- Overview of the use of augmented reality in tourism.
- Key trends within this theme that are split into five categories: technology trends, macroeconomic trends, regulatory trends, media trends, and industry trends.
- Several case studies that are included to analyze the multiple ways companies have leveraged augmented reality and what they are doing to position themselves strongly.
- Travel and tourism companies that are leading in the augmented reality theme, such as Delta Air Lines, Air France-KLM, and Visit Singapore.
Reasons to Buy
- To understand AR and its current and future impact on the industry.
- To understand how AR is addressing key challenges that the travel and tourism sector is facing.
- To identify the leading AR adopters and specialist vendors.
Key Players
Table of Contents
Frequently Asked Questions
The AR market was worth $8.6 billion in 2021.
The global AR market is expected to grow at a CAGR of 38% during the forecast period.
The value chains of AR in the travel and tourism industry are semiconductors, components, devices, platforms, and apps and content.
The key travel and tourism companies associated with the AR theme are Airbnb, Air France – KLM, Air New Zealand, China Southern Airlines, Delta Air Lines, easyJet, Hamad International Airport, Japan Airlines, Kayak, Marriott, TUI, Virgin Group, Visit Singapore, and Whitbread.
The specialist AR vendors in the travel and tourism market are Augmented.City, Epic Reality, SmartGuide, TeamViewer, Travel World VR, and Zumoko.
Get in touch to find out about our multi-purchase discounts
reportstore@globaldata.com
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
Testimonial
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.