Asahi Group – Company Overview and Analysis, 2023 Update
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Asahi Group Company Overview
Asahi manufactures, markets, and sells alcoholic beverages, non-alcoholic beverages, food, baby care, consumer health, and pet care products. The company markets products under Asahi Super Dry, Peroni Nastro Azzurro, Pilsner Urquel, Grolsch, Kozel, Clear Asahi, Asahi THE RICH, Asahi Dry Zero, Mitsuya, Wilkinson, WONDA, Juroku-cha, Oishii Mizu, Peroni Nastro Azzurro, and Calpis brand names.
The “Asahi Group – Company Overview and Analysis, 2023 Update” report is based on market analysis and brand diversification by industry and geography. The report will help in understanding the challenges and opportunities for the company to tap into potential markets. It also gives access to valuable strategic take-outs to help direct future decision-making and inform new product development.
Key Sectors | · Alcoholic Beverages
· Non-Alcoholic Beverages · Food · Baby Care · Consumer Health · Pet Care |
Key Regions | · West Europe
· Asia · North America · Middle East and North Africa · Australasia · Africa · Latin America · East Europe |
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Asahi Group Company Analysis by Sectors
The major sectors in which Asahi Group deals are alcoholic beverages, non-alcoholic beverages, food, baby care, consumer health, and pet care. In 2022, the alcoholic beverages industry accounted for the largest share of the company’s revenue, followed by non-alcoholic beverages. The non-alcoholic beverage industry to register growth during the forecast period in all regions except Africa.
Asahi Group Company Analysis by Sectors, 2022 (%)
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Asahi Group Company Analysis by Regions
Asahi Group operates across Asia, North America, West Europe, the Middle East and North Africa, Australasia, Africa, Latin America, and East Europe. In 2022, Asahi garnered the largest revenue from Asia which accounted for more than 49% of total sales value, followed by North America and West Europe regions. On-premise consumption and new product launches in Asian countries are likely to encourage development in the region. The health & wellness trend has increased consumer interest in flavored beverages with low/no calories. Japan, Australia, and Poland were the top markets for the company in 2022.
Asahi Group Company Analysis by Regions, 2022 (%)
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Asahi Group - Top Themes
Asahi Group is investing actively in mergers & acquisitions, sustainability & ethics, health & wellness, the future of work, and sensory & indulgence themes.
Mergers & Acquisitions: In September 2022, Asahi collaborated with DyDo Drinco in Japan to run vending machine operations under the name NewCo. Through IoT technology, NewCo will handle direct sales for the vending machine business. Through this joint venture, Asahi would be able to vend DyDo Drinco products.
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Scope
• Japan was the largest market for Asahi in 2022_x000D_
• Alcoholic beverages industry is projected to grow the fastest in Asia_x000D_
• Non-alcoholic beverage industry to register positive growth during the forecast period in all regions except Africa_x000D_
• Intensive marketing efforts propelled Asahi’s sales in 2022
Key Highlights
- Japan was the largest market for Asahi in 2022.
- The alcoholic beverages industry is projected to grow the fastest in Asia.
- Non-alcoholic beverage industry to register growth during the forecast period in all regions except Africa.
- Intensive marketing efforts propelled Asahi’s sales in 2022.
Reasons to Buy
- Understand the challenges and opportunities for a specific company to tap into what is impacting the industry.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
Frequently asked questions
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Which was the highest revenue-generating sector for Asahi Group in 2022?
Alcoholic beverages was the largest revenue-generating sector having operations by the Asahi Group.
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Which region led Asahi Group’s business in terms of brand sales in 2022?
Asia led Asahi Group’s business in terms of brand sales in 2022.
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What are the major themes in which Asahi Group is making investments?
Asahi Group is actively investing in mergers & acquisitions, sustainability & ethics, health & wellness, the future of work, and sensory & indulgence themes.
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