At-home Beauty and Grooming Routines – Consumer Survey Insights
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At-home Beauty and Grooming Routines Report Overview
The at-home beauty and grooming routines report presents consumer survey insights to study the preferred settings in which personal care routines take place. At-home beauty and grooming is very common, with some important category specific nuances. Most global consumers perform their beauty and grooming routines at home; this is most likely the case with personal hygiene. With regards to on-the-go personal care routines (while travelling or commuting, at work, or at the gym), this is most evident with make-up.
Key At-home Beauty And Grooming Routines Trends
The key types of beauty/grooming treatments are skincare, makeup, haircare, personal hygiene, nails, and grooming/hair removal. Consumers are most likely to carry out beauty and grooming routines at home. Many global consumers perform their beauty and grooming routines at home this is most likely the case with personal hygiene, with 81% of consumers typically doing this at home. This is followed by skincare (74%) and makeup (70%). However, consumers are comparatively least likely to perform nail, haircare, or grooming/hair removal treatments at home for almost one fifth of consumers, such treatments typically take place at a spa or salon.
At-home skincare treatments are more common among female consumers. While 80% of females carry out at home skincare treatments, more than 60% of males do so, while just under a quarter either go to the salon or use products on the go. Millennials consumers typically carry out skincare treatments when at work. Spa and salon skincare treatments are most common among Millennial consumers.
As far as personal hygiene treatments are concerned, Gen Z consumers are most comfortable using personal hygiene products outside of the home. The COVID-19 pandemic has elevated the importance of personal hygiene. Consumers heavily relied on products such as alcohol-based sanitizer for keeping their hands clean when on the go and in public spaces.
Most female consumers apply makeup at home, when compared male consumers. Millennials are more likely than Gen Z to have salon nail treatments. Just over half of Gen Z and Millennials typically apply nail care products at home; the latter are more likely to use spas or salons, while the former are more inclined to perform such treatments at work or at the gym consumers.
While female consumers are slightly more inclined to carrying out haircare treatments at home when compared with male consumers, the difference is less marked than makeup or skincare.
For those consumers who do not typically perform grooming or hair removal at home, women are slightly more likely to prefer spa or salon treatments when compared with males, while the opposite is true for on-the-go treatments. This is likely to be the case as such treatments typically refer to face shaving for men which is much easier to do outside of the home. However, trimming or shaving body hair becomes increasingly popularized, male consumers may gravitate towards more at-home and salon treatments.
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At-home Beauty And Grooming Routines Trends Overview
| Page Count | 19 |
| Key Takeaways | Beauty begins at home, Grooming on-the-go, At-home treatments becoming
less attractive, and Keeping up virtual appearances |
Scope
- Practicing personal hygiene on the go became particularly relevant during the pandemic.
- Male consumers are significantly less likely to have nail treatments at a spa or salon compared with female consumers.
- Male consumers are more likely to utilize specific tools and products in virtual interactions.
Reasons to Buy
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Table of Contents
Frequently asked questions
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What are the key at-home beauty and grooming routines take-aways?
Beauty begins at home, grooming on-the-go, at-home treatments becoming less attractive, and keeping up virtual appearances are the key at-home beauty and grooming routines take-aways.
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What are the key types of beauty/grooming treatments?
The key types of beauty/grooming treatments are skincare, makeup, haircare, personal hygiene, nails, and grooming/hair removal.
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Which among males and females are more likely to follow at-home beauty and grooming routines?
Females are more likely to follow majority of the at-home beauty and grooming routines.
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Which among males and females are more likely to follow at-home beauty and grooming routines?
Females are more likely to follow majority of the at-home beauty and grooming routines
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What does on-the-go personal care routines involve?
The grooming done by consumers while travelling or commuting, at work, or at the gym is covered as on-the-go personal care routines.
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