Australian Open, 2023 – Event Analysis
All the vital news, analysis, and commentary curated by our industry experts.
Australian Open 2023 Event Analysis Report Overview
The Australian Open has a lucrative broadcast deal in place with the Australian broadcaster Nine Network. 26 broadcast deals were struck overall for media rights to show Australian Open 2023 across the world. The most common length of deal that brands have agreed with the Australian Open is for one year. There are 28 brands that have partnered with the Australian Open for the 2023 tournament.
The Australian Open 2023 analysis report provides a detailed overview of the key facts and events which took place in Australia over the past month. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolios of the men’s and women’s singles Australian Open champions.
Australian Open 2023 – Broadcasters
The current media rights of the Australian Open are with the free-to-air commercial broadcaster, Nine Network. Their deal with the Grand Slam tournament was agreed in March 2018, resulting in Seven losing the rights to the tournament which they held since 2013. Nine Network’s deal also gives the broadcaster the rights to Australia’s Davis and Fed Cup ties. Additionally, in September 2021, it was announced that Discovery Sports had reached an agreement with Tennis Australia to broadcast the Australian Open live and exclusive on a pan-Europe basis till 2031.
Australian Open 2023 - Sponsorship Portfolio
The tournament sponsors for Australian Open 2023 are Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren, among others. The tournament’s biggest annual sponsorship deal is with the automotive manufacturer Kia. The international hotel chain Marriott, serve as the tournament’s official hotel partner. Additionally, the most popular deal length signed by brands to be associated with the Australian Open is one year.
Australian Open Sponsorship Analysis by Deal Values, 2023 (%)
To know more about the Australian Open sponsors, download a free report sample
Australian Open 2023 Event Analysis Report Overview
|Leading Sponsors||Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren|
This report provides:
- An overview of the event including a sponsorship portfolio, broadcasters, attendance, and ticketing.
- An analysis of the 2023 Australian Open sponsors and the estimated annual values. Information regarding the events’ ticketing and attendance figures, as well as the competition’s prize-money is also included.
Reasons to Buy
For those wanting an in-depth analysis of how the 2023 Australian Open performed, in the sense of both business and popularity.
Sports Travel & Hospitality Group
Table of Contents
- 1. Introduction
- 1.1. Executive Summary
- 1.2. Overview
- 2. Broadcasters
- 2.1. Australian Open 2023 Broadcast Breakdown in Australia
- 2.2. Australian Open 2023 Broadcasts Breakdown Across Europe
- 2.3. Australian Open 2023 Broadcasters Breakdown Across the Rest of the World
- 3. Sponsorship
- 3.1. Australian Open 2023 Sponsorship Portfolio
- 3.2. Australian Open 2023 Sponsorship Portfolio Breakdown
- 3.3. Australian Open 2023 Sponsorship Contract Lengths
- 4. Media Prize Money
- 4.1. Australian Open 2023 Prize Money Breakdown
- 5. Attendance & Ticketing
- 5.1. Australian Open 2023 Attendance Insight
- 5.2. Australian Open 2023 Ticketing Breakdown
- 6. Athlete Profiles
- 6.1. Australian Open 2023 Men’s Champion Player Profile – Novak Djokovic
- 6.2. Australian Open 2023 Women’s Champion Player Profile – Aryna Sabalenka
- 7. Appendix
- 7.1. References
- 8. Contact Us
- 9. About GlobalData
- 10. Contact Us – A global network of offices
Frequently asked questions
Who are the tournament broadcasters of the Australian Open 2023?
The current media rights of the Australian Open in Australia are with Nine Network and Discovery Sports.
Who are the tournament sponsors for Australian Open 2023?
The tournament sponsors for Australian Open 2023 are Kia, Emirates Airline, Luzhou Laojiao, Rolex, ANZ, Peroni, Somersby, TradeMax Global Markets (TMGM), Infosys, and Ralph Lauren, among others.
Which brand is the biggest annual sponsor of Australian Open 2023?
The Australian Open 2023 tournament’s biggest annual sponsorship deal is with the automotive manufacturer Kia.
Who is the official hotel partner of the Australian Open 2023?
The international hotel chain Marriott serves as the Australian Open’s official hotel partner in 2023.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.