Australian Open 2024 – Event Analysis
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Australian Open 2024 Event Analysis Report Overview
There were 22 broadcast deals struck for media rights to telecast the Australian Open 2024 across the world. The tournament has four deals in place with Kia, Emirates Airline, ANZ, and Rolex. Furthermore, 31 brands partnered with the Australian Open for the 2024 tournament.
The Australian Open 2024 event analysis report identifies the sponsorship portfolio, broadcasters, prize money, and ticketing information of the Australian Open. The report provides information on the event sponsors, the estimated annual values of these deals, and the event’s attendance.
Key Broadcasters | · Nine Entertainment Co Holdings Ltd
· TSN · ESPN · Others |
Key Sponsors | · Kia
· Luzhou Laojiao · Asahi · MasterCard · Rolex · ANZ · Emirates Airline |
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Australian Open 2024 – Broadcasters
The current media rights holder of the Australian Open in Australia continues to be the free-to-air commercial broadcaster Nine Network. The broadcaster’s deal was signed in March 2018 and is estimated to be over $46 million annually across five years.
Nine Entertainment covered the Australian Open men’s and women’s tennis tournaments’ finals recording a stupendous viewership. Furthermore, the Australian Open attracted a total of 10.1 million viewers. The tournament organizers will be very pleased with the television viewing figures for this year’s edition.
Australian Open 2024 - Sponsorship Portfolio
The 2024 Australian Open had a very large and lucrative sponsorship portfolio. The tournament’s portfolio includes 31 brands which are shown on this slide, illustrating the allure of the competition to many globally recognized brands such as Kia, Emirates Airline, Rolex, and MasterCard. The largest is their five-year deal with KIA which allows KIA to extend its longstanding partnership with the Australian Open to 23 consecutive years since 2002. The airline company Emirates is in its tenth year serving as the event’s official airline partner.
Australian Open Sponsorship Analysis by Deal Values, 2024 (%)
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Scope
This report provides an overview of the event including its sponsorship portfolio, broadcasters, prize money and ticketing information. An analysis of the events sponsors is included and the estimated annual values of these deals. Information regarding the event’s attendance is also included.
Key Highlights
A detailed overview of the key facts and events which took place across the competion. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer.
Reasons to Buy
- For those wanting an in-depth analysis of how the 2024 Australian Open performed, in the sense of both business and popularity.
Kia
Emirates Airline
Rolex
MasterCard
Table of Contents
Table
Frequently asked questions
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Who are the key tournament broadcasters of the Australian Open 2024?
The key tournament broadcasters of the Australian Open 2024 are Nine Entertainment Co Holdings Ltd, TSN, ESPN, and others.
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Which are the key brands sponsoring the Australian Open 2024?
The key brands sponsoring the Australian Open 2024 are Kia, Luzhou Laojiao, Asahi, MasterCard, Rolex, ANZ, and Emirates Airline.
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Who is the leading sponsor of the Australian Open 2024?
KIA is the leading sponsor of the Australian Open 2024.
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