BobaBam – Success Case Study
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"Success Case Study: BobaBam" focuses on how the brand managed to successfully identify growing trends among consumers of non-alcoholic drinks such as the increasing need for new, unique products outside of consumers’ usual routine.
BobaBam managed to find a niche in the market in non-alcoholic beverages sector. Its unique business model allows for recreating the ‘tea-shop experience’ at home. At home-consumption kit offers a bubble tea which is 4x cheaper than at the boba tea shop.
Scope
• The brand successfully recreated a shop-quality product designated for an at-home-consumption.
• BobaBam used social media to share tutorials on how to prepare its boba tea at home which expanded its consumer base.
• Finding a niche in the market allowed the company for a rapid growth in popularity, despite releasing its first products during lockdown.
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