Carbon Offsets – Thematic Intelligence

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Reasons to buy the ‘Carbon Offsets’ thematic intelligence report:

  • Get an overview of carbon offsets, which is a major topic within the ESG theme.
  • Obtain a comprehensive introduction to carbon offsets and how they are used to offset greenhouse gas emissions.
  • Acts as a guide to corporate offset strategies and advice on how companies should approach carbon offsets.

How is our ‘Carbon Offsets’ report unique from other reports in the market?

  • Get a market overview, types of offsets, and who verifies and sells offsets.
  • Understand corporate carbon offset strategies and why companies buy offsets.
  • Understand why most companies should avoid carbon offsets.
  • Gain access to an appendix that provides an overview of the offset strategies of the top 100 listed companies by market capitalization

We recommend this valuable source of information to anyone involved in: 

  • ​​Cross Industry Manufacturing/Original Equipment Manufacturers
  • Technology Leaders and Startups
  • Business Development and Market Intelligence
  • Investment Analysts and Portfolio Managers
  • Professional Services – Investment Banks, PE/VC firms
  • M&A/Investment, Management Consultants, and Consulting Firms

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Carbon Offsets Thematic Report Overview

The carbon offsets market has grown rapidly since 2015 and is being driven by some of the major corporates incorporating them into their net-zero strategies. For instance, Microsoft is shifting away from nature-based offsets and is supporting new tech-based carbon removals.

Carbon offsets are typically used to claim if a company or product is carbon neutral or as part of a longer-term pathway to net zero. Emissions are offset by supporting projects that reduce emissions or remove greenhouse gases from the atmosphere. Companies can achieve net zero greenhouse gas (GHG) emissions by reducing emissions to close to zero and then offsetting any that remain. Projects are usually supported by purchasing offsets, with one offset representing one ton of CO2e removed or avoided. But critics say most offsets are low-quality and criticize firms for using them as a “license to pollute.”

A small and growing number of companies are investing in technology-based carbon dioxide removal (CDR) projects such as biochar and direct air capture. These are more reliable when measuring the amount of carbon removed and have long-term storage capabilities. However, they are much more expensive and have yet to scale.

This carbon offsets thematic report will help you understand more about carbon offsets and provide guidance on how to incorporate them into your net-zero strategy.

Key Company Categories ·        Market Pioneers

·        Market Pragmatists

·        DIY-ers

·        Outsourcers

Key Carbon Offset Types ·        Avoidance Offsets

·        Removal Offsets

Key Certification Registries ·        Gold Standard

·        Verra

·        Climate Action Reserve

·        American Carbon Registry

Leading Companies Adopting Carbon Offsets ·        Meta

·        Netflix

·        S&P Global

·        TotalEnergies

·        PetroChina

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Carbon Offsets – Company Categories

The companies with the best chance of offsetting success are classified into market pioneers, market pragmatists, DIY-ers, and outsourcers.

Market Pioneers: Market pioneers will secure long-term deals for tech-based carbon removal offsets. Direct air capture (DAC), biochar, and enhanced rock weathering are all examples of tech-based removal offsets. Market pioneers support start-ups developing these technologies, invest in them, and help them scale up their business.

DIY-ers: DIY-ers will prefer to manage their own nature-based offset removal projects with enhanced measurement, reporting, and verification. This will allow them to pay close attention to project performance and generate revenue from offset sales.

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Carbon Offsets – Key Types

The taxonomy of carbon offsets boils down to emissions avoided, often called avoidance offsets, and carbon removed, often called removal offsets. By far the most popular type of offset is an avoidance offset, which is where a project reduces emissions compared to a baseline scenario in which the project was not undertaken. Most avoidance projects aim to protect forests from deforestation. Such nature-based offsets typically cost less than $10 per ton of CO2e. On the other hand, removal offset projects remove GHGs from the atmosphere and store them. The most popular type of removal offset project is reforestation, which lacks permanence in the form of long-term storage. Tech-based removal offsets are more reliable and can store CO2 for hundreds of years.

Key Carbon Offset Types

Key Carbon Offset Types

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Carbon Offsets – Key Certification Registries

Companies can purchase offsets from retailers or project developers. Carbon market verifiers assess the quality of projects. Verra is by far the largest verifier of offsets, verifying 69% of all offsets in 2022.

Key Carbon Offset Certification Registries

Key Carbon Offset Certification Registries

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Carbon Offsets – Competitive Landscape

The leading companies adopting carbon offsets are Meta, Netflix, S&P Global, TotalEnergies, and PetroChina among others. The world’s largest companies are using carbon offsets to support their net-zero targets. For instance, Saudi Aramco plans to offset 16 million tons of emissions to achieve its goal of a 52-million-ton reduction by 2035. Over half of the top 100 companies by market value are currently using carbon offsets. The finance and technology industry is already creating carbon-neutral operations with carbon offsets. Energy companies such as AstraZeneca are managing their offset project.

Leading Companies Adopting Carbon Offsets

Leading Companies Adopting Carbon Offsets

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Key Highlights

  • The number of carbon offsets issued climbed 359% to 291 million between 2015 and 2022.
  • Many offsets are unlikely to comply with emissions trading systems and cannot be used to meet emissions targets verified by the Science-Based Targets Initiative (SBTi).
  • A small and growing number of companies are investing in technology-based carbon dioxide removal (CDR) projects such as biochar and direct air capture. These are more reliable when measuring the amount of carbon removed and have long-term storage capabilities.
  • Demand for carbon offsets has been driven by some of the world’s largest companies incorporating them into their net-zero strategies.

Abbott Laboratories
AbbVie
Accenture
Adobe
Agricultural Bank of China
Alibaba
Alphabet
Amazon
AMD
American Express
Apple
ASML
AstraZeneca
Bank of America
Bank of China
Berkshire Hathaway
BHP Group
Boeing
Bristol-Myers Squibb
Broadcom
Caterpillar
CATL
Chevron
China Construction Bank
China Mobile
Cisco
Coca-Cola
Comcast
ConocoPhilips
Costco
Danaher
Delta Air Lines
Dior
Disney
Eli Lily
ExxonMobil
Hermes
Home Depot
Honeywell
HSBC
ICBC
Intel
Intuit
Johnson & Johnson
JP Morgan
KLM
Kweichow Moutai
Leon
Linde
L'Oréal
Lowe’s Companies
LVMH
Mastercard
McDonald’s
Merck
Meta
Microsoft
Morgan Stanley
Nestlé
Netflix
Nextera
Nike
Novartis
Novo Nordisk
NVIDIA
Oracle
Pepsico
PetroChina
Pfizer
Procter & Gamble
Prosus
Qualcomm
Raytheon Technologies
Reliance Industries
Roche
Royal Bank of Canada
S&P Global
Salesforce
Samsung
Sanofi
SAP
Saudi Aramco
Shell
Siemens
South Pole
Tata Consultancy
Tencent
Tesla
Texas Instruments
Thermo Fisher Scientific
T-Mobile US
TotalEnergies
Toyota
TSMC
Unilever
Union Pacific Corporation
United Parcel service
UnitedHealth
Verizon
Verra
Visa
Walmart
Walt Disney
Wells Fargo

Table of Contents

Executive Summary

What Are Carbon Offsets?

Corporate Carbon Offset Strategies

When Carbon Offsets Go Wrong

Most Companies Should Avoid Carbon Offsets

Appendix: Carbon Offsetting Strategies of the Largest 100 Companies by Market Capitalization

Glossary

Thematic Research Methodology

Contact Us

Frequently asked questions

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