Casualwear in Apparel Industry – Analysing Trends, Opportunities and Strategies for Success

Pages: 23 Published: August 04, 2022 Report Code: GDRT0039HTR

The report includes analysis, brands, and trends associated with casualwear in the Global Apparel Market.

With inflation rising across countries globally, many consumers will be looking to reduce their non-essential purchases, with apparel spend at high risk of being slashed. Escalating prices will disproportionately affect those on lower incomes, as rising bills will wipe out discretionary spending, yet brands should expect to see volumes reduced across the board, with consumers from all income groups re-evaluating their spending habits.

Even since before the pandemic, many workplaces have been relaxing their guidelines to allow more casual clothing to be worn, and this trend was accelerated during the pandemic due to the prevalence of working from home and, subsequently, hybrid working models.

Underpinning most of the key casualwear trends, athleisure remains a key sector for all apparel brands – not just sportswear specialists. GlobalData’s May 2022 UK Monthly Consumer survey revealed that 30.4% of UK consumers wear sports clothing in and around the house, and 26.1% wear it for leisure activities.


– The more essential nature of casualwear will help it be resilient as inflation bites, but volumes will be hit

– More consumers returning to the office will give casualwear a boost

– Athleisure continues to dominate casualwear trends

Reasons to Buy

– Gain a comprehensive view of the casualwear market and the impact of Covid-19 on it.

– Investigate current trends in casualwear categories

Key Players

Old Navy

Table of Contents

Table of Contents

Executive Summary

Key Trends


Casualization of workwear

Gender neutral apparel


Streetwear collaborations

UK Consumer Survey Data

Casualwear spend


Casualwear preferences


Brands in Focus



Old Navy


Contact Us


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960

Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.


“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods