China Sportswear Market Size and Forecast Analytics by Category (Apparel, Footwear, Accessories), Segments (Gender, Positioning, Activitiy), Retail Channel and Key Brands, 2020-2025
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China’s sportswear market was valued at CNY468.4 billion in 2020 and is expected to grow with a CAGR of more than 9% by 2025. The sportswear market of China experienced a decline of more than 2% during 2019-2020, which recovered with significant growth during 2020-2021. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Offline purchases dominated China’s sportswear market, and clothing, footwear & accessories specialists was the leading distribution channel, followed by online specialists, other online retailers, and department stores. Nike, Adidas, and Anta were the top brands in China’s sportswear market in 2021.
Overview of China sportswear market
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What are the market dynamics of the Chinese sportswear market?
Sports clothing: China’s sports clothing consisted of womenswear, menswear, and childrenswear, where womenswear is expected to show the highest growth rate during the forecast period, while childrenswear showed the lowest growth rate. Womenswear is expected to show a value growth of more than CNY90 billion during 2020-2025, while menswear will increase by more than CNY50 billion. In 2020, active was the dominating sportswear type, followed by sports-inspired casual wear and technical sportswear types. Other sports had the highest share amongst the sports clothing based on activity in 2020, followed by training, running and football (soccer only). By value Nike, Adidas, and Anta were the top sports clothing brands in the country in 2021.
Sports footwear: The sports footwear category is expected to grow with a CAGR of more than 9% during 2021-2025, to reach a value of more than CNY150 billion by 2025. China’s sports footwear consisted of women’s footwear, men’s footwear, and children’s footwear, where women’s footwear is expected to show the highest growth rate during the forecast period, while children’s footwear showed the lowest growth rate. Men’s footwear is expected to show a value growth of more than CNY20 billion during 2020-2025 and women’s footwear will also increase by more than CNY30 billion. In 2020, active was the dominating sports footwear type, followed by technical and sports-inspired casualwear footwear types. Training had the highest share amongst the sports footwear based on activity in 2020, followed by others, running, and basketball. Nike, Adidas, and Li Ning were the top sports footwear brands by value in 2021.
Sports accessories: The sports accessories category is expected to grow with a CAGR of more than 9% during 2021-2025, to reach a value of more than CNY50 billion by 2025. China’s sports accessories consisted of handbags, sunglasses, hats, scarves, gloves, belts, and other accessories, where gloves is expected to show the highest growth rate during the forecast period, while hats showed the lowest growth rate. Handbags had the highest share of China’s sports accessories in 2020, followed by hats and sunglasses. In 2020, sports-inspired casual wear was the dominating sports accessories type, followed by active and technical sports accessory types. Other sports had the highest share amongst the sports accessories based on activity in 2020, followed by training, running, and football (soccer only). Nike, Adidas and Puma were the top sports footwear brands by value in 2021.
What are the key segments of China’s sportswear market?
China’s sportswear market is categorized into sports clothing, sports footwear, and sports accessories. Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories. Sports clothing share has been increasing during 2015-2020 and it is expected to grow at a slow pace during the forecast period.
China sportswear market, by key categories
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What are the major distribution channels in China’s sportswear market?
Offline purchases had a major share in China’s sportswear market, with online penetration being less than 35% in 2020. The distribution channels in China’s sportswear market included clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail and others. Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by online specialists and other online retailers. The online specialists is expected to outperform other online retailers by 2025.
China sportswear market, by distribution channels
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Which are the top sportswear brands of China?
The major sportswear brands in China’s sportswear market include Nike, Adidas, Anta, Li Ning, Xtep, Puma, Champion, 361 Degrees, Lacoste, Under Armour, Decathlon, Peak, SALOMON, ASICS, Lululemon, Patagonia, Toread, Reebok and New Balance. Most of the brands had mass-market price positioning, while 361 Degrees, Lacoste, Peak and SALOMON had premium price positioning. Champion was the only brand amongst the top twenty which had value price positioning.
China sportswear market, by key brands
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Market report scope
Market size (year – 2020) | CNY468.4 billion |
Growth rate (CAGR) | >9% |
Base year for estimation | 2020 |
Forecast period | 2021-2025 |
Key categories | Sports clothing, sports footwear, and sports accessories. |
Key distribution channels | Clothing, footwear & accessories specialists, other online retailers, online specialists, department stores, hypermarkets, supermarkets and hard discounters, value, discount and variety stores and general merchandise retail and others. |
Key brands | Nike, Adidas, Anta, Li Ning, Xtep, Puma, Champion, 361 Degrees, Lacoste, Under Armour, Decathlon, Peak, SALOMON, ASICS, Lululemon, Patagonia, Toread, Reebok and New Balance. |
This databook provides both the historic and forecast market data of total retail sales, and the clothing, footwear and accessories market in China. It illustrates the data with charts, graphs and tables summarizing the value, with category details in the clothing, footwear and accessories sector. The forecasts include the impact of COVID-19 on growth. The databook also reveals major retailers share in the clothing, footwear and accessories sector with their price and market positioning in 2020.
Reasons to Buy
- Gain a comprehensive view of the accessories market and forecasts to 2025.
- Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of COVID-19 on the accessories market.
- Investigate current and forecast trends in the market to identify the opportunities offering the most potential.
- Understand who the main competitors are in the sectors.
Adidas
Anta
Li Ning
Xtep
Puma
Champion
361 Degrees
Lacoste
Under Armour
Table of Contents
Frequently asked questions
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What was the market value of China’s sportswear market in 2020?
China’s sportswear market was valued at CNY468.4 billion in 2020.
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What is the growth rate of China’s sportswear market?
China’s sportswear market is expected to grow by a CAGR of more than 9% during 2021-2025.
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What are the key categories of China’s sportswear market?
Sports clothing accounted for the largest share in 2020, followed by sports footwear, and sports accessories.
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What are the leading distribution channels of China’s sportswear market?
Clothing, footwear & accessories specialists was the leading distribution channel in 2020, followed by other online specialists and other online retailers.
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What are the key brands in China’s sportswear market?
The top sportswear brands in China’s sportswear market include Nike, Adidas, Anta, Li Ning, Xtep, Puma, Champion, 361 Degrees, Lacoste, Under Armour, Decathlon, Peak, SALOMON, ASICS, Lululemon, Patagonia, Toread, Reebok and New Balance.
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