Chocolate, Confectionery, and Desserts Packaging Opportunities – New Packaging Formats and Value-added Features
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The advanced packaging of chocolate, confectionery, and desserts typically signals good quality to aspirational consumers seeking more sophisticated products they perceive as ‘better’. Unusual formats, shapes, materials, and decorative effects enhance the sensory appeal for those wishing to trade up to products with a premium image. Enhanced usage experiences or opportunities for personalization increases the feeling of specialness and engages the consumer.
Convenience is a key factor and demand is likely to rise for packs that allow easy snacking on the go. A greater understanding of the need for packaging sustainability means that consumers expect companies to act responsibly, reduce packaging, and introduce formats that can be recycled easily. Growth in the use of paper-based materials is evident, but some brand owners are also exploring the potential for alternative resources like by-product waste or compostable materials. The chocolate, confectionery, and desserts packaging opportunities report explores new packaging formats and value-added features in the chocolate, confectionery, and dessert categories.
Chocolate, Confectionery, and Desserts Packaging Market Trends
Brand owners respond to consumer demands for greater packaging sustainability and pack formats that are designed for easier recycling. Moreover, packaging with reduced plastic content or alternative materials is becoming more commonplace.
Aspirational consumers actively seek higher-priced, often more sophisticated products in their quest for ‘better’ and the very nature of indulgence brings a heightened sense of enjoyment and excitement. Unusual packaging formats and attractive decorative effects increase the sensory appeal and help to convey a more upmarket image or the sense of something special.
Key Chocolate, Confectionery, and Desserts Packaging Opportunities
Chocolate, confectionery, and desserts are consumed on a wide variety of occasions throughout the year. Packs that evoke associations with the season and encourage interaction or add play value can provide fun for seasonal celebrations, while formats that facilitate sharing, such as those that transform into a serving dish, make life easy for the host and can create a talking point at a social gathering.
Consumer awareness of environmental issues and the importance of packaging sustainability is growing. Hence board and paper have gained favor and even leading multinational brands are now switching to paper-based formats. Some brands are also looking to compostable materials, while others are making use of alternatives like quick-growing rye grass or by-products of the chocolate industry to cut the wood fiber content of paperboard packaging. Overt on-pack messaging improves transparency on green initiatives and can be used to good effect to engage consumers and help them to make positive purchases.
Unique packaging presentations that engage the consumer in some way may appeal particularly to those seeking new products and experiences. The possibility for personalization or a more involved unboxing process can enhance the sense of specialness brought to gifting occasions or for those who are looking for something different in their desire to impress others.
As society reopens after COVID-19, pack formats that are convenient for taking on the go will be in demand once more. Single-serve formats provide a handy solution for consumers and can help with portion moderation while small or pocket-sized packs are particularly useful for traveling or on-the-go occasions. Easy opening and closing are key features that improve user-friendliness but shaping for easier handling, spoons for eating, sharing formats, or neat dispenser packs all improve functionality and can make a pack more desirable and appealing to consumers.
Key Players in the Chocolate, Confectionery, and Desserts Packaging Market
Some of the key players in the chocolate, confectionery, and desserts packaging market are Mondelez, Audia Food, Mars Wrigley Confectionery UK, CandyRific LLC, ConAgra Brands, FINI Golosinas Espana, Haitai Confectionery & Foods Co, Lotte Confectionery Co, Alfred Ritter GmbH & Co, and Nestle.
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Chocolate, Confectionery, and Desserts Packaging Market Report Overview
Key Players | Mondelez, Audia Food, Mars Wrigley Confectionery UK, CandyRific LLC, ConAgra Brands, FINI Golosinas Espana, Haitai Confectionery & Foods Co, Lotte Confectionery Co, Alfred Ritter GmbH & Co, and Nestle |
Scope
This report provides:
- Drivers of packaging innovations in chocolate, confectionery, and desserts
- Notable new formats and value-added features that have been introduced in the chocolate, confectionery, and desserts category in recent years
- Consumer trends that these packaging innovations capitalized on
- Ways for the chocolate, confectionery, and desserts manufacturers to use packaging to stay ahead of the game in a crowded marketplace
Reasons to Buy
- Use GlobalData’s Category Packaging Opportunities reports to inspire innovation
- Understand the relevant consumer trends that drive and support innovation so you can tap into what is really impacting the industry
- Appreciate the importance of innovative packaging in the overall consumer experience of a product and how this can help to drive brand loyalty
Audia Food
Mars Wrigley Confectionery UK
CandyRific LLC
ConAgra Brands
FINI Golosinas Espana
Haitai Confectionery & Foods Co
Lotte Confectionery Co
Alfred Ritter GmbH & Co
Nestle
Lotte Wedel Sp. z o.o.
Regal Foods & Beverages
Unilever
Yangzhou Linshi Concept Food Technology Co.
Lindt & Sprungli
Food Creations Pvt.
Heidi Chocolat S.A
Ferrero
Hy Co.
Lotte Co
Yangshengtang Zhejiang Food Co
Bazooka Candy Brands
Ferrero India Pvt
Tony's Chocolonely
Sainsbury's
Crecom Handels GmbH
Table of Contents
Frequently asked questions
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What are the key opportunities in the chocolate, confectionery, and desserts packaging market?
Enhancement of sharing options, awareness of environmental issues, unique packaging presentations, and convenience are key opportunities for manufacturers in the chocolate, confectionery, and desserts packaging market.
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Who are the key players in the chocolate, confectionery, and desserts packaging market?
Some of the key players in the chocolate, confectionery, and desserts packaging market are Mondelez, Audia Food, Mars Wrigley Confectionery UK, CandyRific LLC, ConAgra Brands, FINI Golosinas Espana, Haitai Confectionery & Foods Co, Lotte Confectionery Co, Alfred Ritter GmbH & Co, and Nestle.
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