Cigarettes in Madagascar, 2019
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Cigarettes in Madagascar, 2019 is an analytical report by GlobalData that provides extensive and highly detailed current and future market trends in the Madagascan tobacco market. It covers market size and structure along with per capita and overall consumption. Additionally, it focuses on brand data, retail pricing, prospects, and forecasts for sales and consumption until 2028.
Madagascar is an island state situated off the east coast of Africa. The country gained its independence from France in 1960 and after a period of military rule, a democratic government took power in 1990. The country was badly hit by the global slowdown at the beginning of last decade, with GDP falling by 12.4% in 2002 and inflation jumping to 14.8%, up from 7.4% the previous year. This resulted in cigarette volumes falling by 15.1%.
Scope
– Contraband is not believed to represent much of a threat, with the country's island status and distance from the mainland protecting it from the incursions seen across many land borders elsewhere in Africa.
– Filter cigarettes account for a growing share of sales, standing at 89.5% in 2016.
– The main distributor of cigarettes is PROMODIM, which distributes to 18 major towns and is credited with 85% of the market.
– Although there are two local cigarette manufacturers in operation, it is SACIMEM SA that dominates the market.
Reasons to Buy
– Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market. Identify the areas of growth and opportunities, which will aid effective marketing planning. The differing growth rates in regional product sales drive fundamental shifts in the market.
– This report provides detailed, authoritative data on these changes – prime intelligence for marketers. Understand the market dynamics and essential data to benchmark your position and to identify where to compete in the future.
Tabaccor
Imperial UK
Focus Madagascar
Philip Morris International
Japan Tobacco International
BAT
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