Consumer 2.0 – Advances in Psychology and Technology is Shaping the Future Of CPG (Consumer Packaged Goods)
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The modern consumer has upended the consumer-packed goods (CPG) sector by connecting the edges of the world with the internet. The emergence and convergence of new-age technologies are changing the face of the sector not just in commercial areas like marketing and sales but also in the supply chain and operations. Brand power is just not enough for CPG companies in the wake of business models shifting from products to people and the fact that the modern consumer is an omnichannel shopper with unique characteristics. One of the biggest concerns CPG has now is to quickly learn how to adapt to any newfound normal because of the COVID-19 pandemic.
This research report displays the top ten themes in the sector with the highest number of patent filings over the last three years. It also provides key real-world innovation use cases of emerging technologies implemented by enterprises and startups in the sector.
Key Themes Benchmarking in the CPG Patent Filings
Robotics, health tech, wearable tech, 3D printing, and electric vehicles are the top five themes in patent filings over the last three years in CPG. Healthtech patent filings include innovations like a smart electronic toothbrush for dental health, whereas those related to electric vehicles include kitchen modules fitted in a vehicle that can be powered by vehicle batteries.
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Key Use Cases in Innovation Map by CPG Sector Value Chain
Suppliers, CPG manufacturers, wholesale, distribution, and logistics, channels, and consumers come under the CPG sector value chain.
Suppliers in the CPG Sector
Cognitive sourcing, compliance management, inventory management, invoice processing, price prediction, product authenticity, smart contracts, smart labels, and supply tracking are the segments covered under suppliers.
Leading CPG Manufacturers
3D printed goods, AI-created products, anti-counterfeiting, collaborative robots, compliance management, demand management, predictive maintenance, quality control, and workforce management comes under CPG manufacturers.
Key Wholesale, Distribution, & Logistics in the CPG Sector
Aerial delivery, autonomous fleet, inventory management, on-demand delivery, packing robots, predictive shipping, route optimization, sorting robots, and warehouse surveillance are the key segments of wholesale, distribution, & logistics.
Major Channels in the Consumer Packaged Goods Sector
AR shopping, chatbots & virtual assistants, contactless payments, D2C marketplaces, immersive marketing, influencer marketing, mobile apps, personalized marketing, and virtual try-on are the key segments of channels.
Leading Consumers in the CPG sector
AR labels, chatbots & virtual assistants, domestic robots, immersive experiences, loyalty management, product authenticity, product personalization, smart wearables, and warranty management are the key segments of consumers.
Market Report Overview
Key Value Chain Segments | Suppliers, CPG Manufacturers, Wholesale, Distribution & Logistics, Consumers, and Channels |
Key Suppliers Segments | Cognitive Sourcing, Compliance Management, Inventory Management, Invoice Processing, Price Prediction, Product Authenticity, Smart Contracts, Smart Labels, and Supply Tracking |
Key CPG Manufacturer Segments | 3D Printed Goods, AI-Created Products, Anti-Counterfeiting, Collaborative Robots, Compliance Management, Demand Management, Predictive Maintenance, Quality Control, and Workforce Management |
Key Wholesale, Distribution & Logistics Segments | Aerial Delivery, Autonomous Fleet, Inventory Management, On-Demand Delivery, Packing Robots, Predictive Shipping, Route Optimization, Sorting Robots, and Warehouse Surveillance |
Key Channel Segments | AR Shopping, Chatbots & Virtual Assistants, Contactless Payments, D2C Marketplaces, Immersive Marketing, Influencer Marketing, Mobile Apps, Personalized Marketing, and Virtual Try-Ons |
Key Consumer Segments | AR Labels, Chatbots & Virtual Assistants, Domestic Robots, Immersive Experiences, Loyalty Management, Product Authenticity, Product Personalization, Smart Wearables, and Warranty Management |
Scope
- Theme Exposure Map: presents the top themes impacting the sector over the last three years compared to other sectors.
- Patent Filings Chart: displays the top ten themes in the sector with the highest number of patent filings over the last three years.
- Innovation Map: key real-world innovation use cases of emerging technologies implemented by enterprises and startups in the sector.
- Innovation Insights: innovation examples by each value chain segment of the sector to present key trends.
- Vendor Map: represents a sample list of vendors in each use case highlighted in the report.
Reasons to Buy
- No surprise that technology has been a driving force in business transformation for years, but the term ‘emerging technologies’ has all of the sudden become the key catalyst to drive the next wave of innovation across sectors.
- The sense of urgency weighs different across different sectors, where the direct customer-facing sectors are at the forefront compared to other capital-intensive sectors. Companies in one sector can take cues from successful innovations in other sectors to either draw analogies with existing products, services, and processes or transfer strategic approaches for a revolutionary transformation.
- Against this backdrop, enterprises need to understand which emerging technologies are impacting their sector and how various companies are implementing them to meet various challenges.
- The innovation landscape report in consumer, published by GlobalData as part of an ongoing series, covers some of the key trends, use cases, and real-world examples related to the implementation of emerging technologies across the consumer sector value chain.
Spart
Mindshare
Grainchain
3DAG
StixFresh
ABB
Nestle
Samya.ai
Alloy
Bakery on Mains
Verista
Infinite Uptime
Senseye
Avon
Marico
Zomato
BeatRoute
Morris
Nike
American Eagle Outfitters
Igzy
icetana
PepsiCo
LetsShare
Nike
Gucci
Clnconnect.ai
Lin Qingxuan
P.E
Nation
Johnson & Johnson
Jack Daniel
Puma
Entrupy
Convectra
L'Oreal
Beiersdorf
Upsie
Mize
Table of Contents
Frequently asked questions
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What are the key use cases in the innovation map by sector value chain in CPG sector?
Supplier, CPG manufacturers, wholesale, distribution, and logistics, channels, and consumers come under the CPG sector value chain.
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What are the key suppliers segments in the CPG sector?
Cognitive sourcing, compliance management, inventory management, invoice processing, price prediction, product authenticity, smart contracts, smart labels, and supply tracking are the segments covered under suppliers of CPG sector.
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What are the key manufacturers segments in CPG sector?
3d printed goods, ai-created products, anti-counterfeiting, collaborative robots, compliance management, demand management, predictive maintenance, quality control, and workforce management comes under cpg manufacturers.
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What are the key wholesale, distribution, & logistics segments in CPG sector?
Aerial delivery, autonomous fleet, inventory management, on-demand delivery, packing robots, predictive shipping, route optimization, sorting robots, and warehouse surveillance are the key segments of wholesale, distribution, & logistics.
-
What are the key channels segments in CPG sector?
AR shopping, chatbots & virtual assistants, contactless payments, D2C marketplaces, immersive marketing, influencer marketing, mobile apps, personalized marketing, and virtual try-on are the key segments of channels.
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What are the key consumers segments in the CPG sector?
AR labels, chatbots & virtual assistants, domestic robots, immersive experiences, loyalty management, product authenticity, product personalization, smart wearables, and warranty management are the key segments of consumers.
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