Consumer 2.0 – Advances in Psychology and Technology is Shaping the Future Of CPG (Consumer Packaged Goods)

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The modern consumer has upended the consumer-packed goods (CPG) sector by connecting the edges of the world with the internet. The emergence and convergence of new-age technologies are changing the face of the sector not just in commercial areas like marketing and sales but also in the supply chain and operations. Brand power is just not enough for CPG companies in the wake of business models shifting from products to people and the fact that the modern consumer is an omnichannel shopper with unique characteristics. One of the biggest concerns CPG has now is to quickly learn how to adapt to any newfound normal because of the COVID-19 pandemic.

This research report displays the top ten themes in the sector with the highest number of patent filings over the last three years. It also provides key real-world innovation use cases of emerging technologies implemented by enterprises and startups in the sector.

Key Themes Benchmarking in the CPG Patent Filings

Robotics, health tech, wearable tech, 3D printing, and electric vehicles are the top five themes in patent filings over the last three years in CPG. Healthtech patent filings include innovations like a smart electronic toothbrush for dental health, whereas those related to electric vehicles include kitchen modules fitted in a vehicle that can be powered by vehicle batteries.

Key Themes Benchmarking

To unlock the biggest themes driving growth in the CPG sector, download a free report sample

Key Use Cases in Innovation Map by CPG Sector Value Chain

Suppliers, CPG manufacturers, wholesale, distribution, and logistics, channels, and consumers come under the CPG sector value chain.

Suppliers in the CPG Sector

Cognitive sourcing, compliance management,  inventory management, invoice processing, price prediction, product authenticity, smart contracts, smart labels, and supply tracking are the segments covered under suppliers. 

Leading CPG Manufacturers

3D printed goods, AI-created products, anti-counterfeiting, collaborative robots, compliance management, demand management, predictive maintenance, quality control, and workforce management comes under CPG manufacturers. 

Key Wholesale, Distribution, & Logistics in the CPG Sector

Aerial delivery, autonomous fleet, inventory management, on-demand delivery, packing robots, predictive shipping, route optimization, sorting robots, and warehouse surveillance are the key segments of wholesale, distribution, & logistics.

Major Channels in the Consumer Packaged Goods Sector

AR shopping, chatbots & virtual assistants, contactless payments, D2C marketplaces, immersive marketing, influencer marketing, mobile apps, personalized marketing, and virtual try-on are the key segments of channels.

Leading Consumers in the CPG sector

AR labels, chatbots & virtual assistants, domestic robots, immersive experiences, loyalty management, product authenticity, product personalization, smart wearables, and warranty management are the key segments of consumers.

Market Report Overview

Key Value Chain Segments Suppliers, CPG Manufacturers, Wholesale, Distribution & Logistics, Consumers, and Channels
Key Suppliers Segments Cognitive Sourcing, Compliance Management,  Inventory Management, Invoice Processing, Price Prediction, Product Authenticity, Smart Contracts, Smart Labels, and Supply Tracking
Key CPG Manufacturer Segments 3D Printed Goods, AI-Created Products, Anti-Counterfeiting, Collaborative Robots, Compliance Management, Demand Management, Predictive Maintenance, Quality Control, and Workforce Management
Key Wholesale, Distribution & Logistics Segments Aerial Delivery, Autonomous Fleet, Inventory Management, On-Demand Delivery, Packing Robots, Predictive Shipping, Route Optimization, Sorting Robots, and Warehouse Surveillance
Key Channel Segments AR Shopping, Chatbots & Virtual Assistants, Contactless Payments, D2C Marketplaces, Immersive Marketing, Influencer Marketing, Mobile Apps, Personalized Marketing, and Virtual Try-Ons
Key Consumer Segments AR Labels, Chatbots & Virtual Assistants, Domestic Robots, Immersive Experiences, Loyalty Management, Product Authenticity, Product Personalization, Smart Wearables, and Warranty Management


  • Theme Exposure Map: presents the top themes impacting the sector over the last three years compared to other sectors.
  • Patent Filings Chart: displays the top ten themes in the sector with the highest number of patent filings over the last three years.
  • Innovation Map: key real-world innovation use cases of emerging technologies implemented by enterprises and startups in the sector.
  • Innovation Insights: innovation examples by each value chain segment of the sector to present key trends.
  • Vendor Map: represents a sample list of vendors in each use case highlighted in the report.

Reasons to Buy

  • No surprise that technology has been a driving force in business transformation for years, but the term ‘emerging technologies’ has all of the sudden become the key catalyst to drive the next wave of innovation across sectors.
  • The sense of urgency weighs different across different sectors, where the direct customer-facing sectors are at the forefront compared to other capital-intensive sectors. Companies in one sector can take cues from successful innovations in other sectors to either draw analogies with existing products, services, and processes or transfer strategic approaches for a revolutionary transformation.
  • Against this backdrop, enterprises need to understand which emerging technologies are impacting their sector and how various companies are implementing them to meet various challenges.
  • The innovation landscape report in consumer, published by GlobalData as part of an ongoing series, covers some of the key trends, use cases, and real-world examples related to the implementation of emerging technologies across the consumer sector value chain.

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Table of Contents

Table of Contents

1. Sector innovation insights: overview

2. What are the key sector strategic challenges faced?

3. Which technologies are helping the sector?

4. Theme exposure map: sector benchmarking

5 Patent filings: theme benchmarking

6 Innovation map by sector value chain: key use cases

6.1 Suppliers

6.2 CPG Manufacturers

6.3 Wholesale, Distribution, & Logistics

6.4 Channels

6.5 Consumers

7 Vendor map by sector value chain: key use cases

8 Methodology

Frequently asked questions

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